Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: Siege Media

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Advertising Services

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Conducting keyword research to identify content opportunities for clients
• Writing comprehensive articles on a variety of topics with minimal supervision
• Adapting content to various audiences and aligning with relevant style guides
• Collaborating across departments and implementing feedback to meet client SEO traffic goals
• Working independently and managing multiple projects in a remote environment

ASSUMPTION: This role requires a strong focus on content creation and SEO, with a significant portion of work being conducted independently. The role also involves collaboration with various departments, requiring strong interpersonal skills.

📋 Key Responsibilities

✅ Conduct keyword research to identify content opportunities for clients

✅ Write comprehensive articles on a variety of topics with minimal supervision

✅ Adapt content to various audiences and align with relevant style guides

✅ Collaborate across departments and implement feedback to meet client SEO traffic goals

✅ Manage multiple projects and work independently in a remote environment

ASSUMPTION: The role involves a high degree of autonomy and requires strong time management skills to balance multiple projects and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in English, journalism, or a related field (preferred)

Experience: 1-2 years of content marketing experience, ideally published on reputable news sites or industry blogs

Required Skills:

• Proven ability to conduct keyword research and write comprehensive articles
• Strong interpersonal skills and the ability to work independently in a remote environment
• Strong project management skills and the ability to handle multiple projects effectively
• Close attention to detail and a heavy focus on creating quality content
• Proven ability to generate creative ideas that attract attention on the web
• Working knowledge of SEO tools and how they can be used to improve client websites

Preferred Skills:

• 2-4 years of experience working in an agency or similar marketing environment
• B.A. or similar degree in English, journalism, or a related field
• Experience using Google Workspace, Smartsheet, Zoom, and/or Basecamp
• Understanding of HTML/CSS and comfortable uploading content to WordPress and other similar Content Management Systems
• Experience collaborating with design teams and giving guidance on design and UX best practices

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio are considered more important for this role.

💰 Compensation & Benefits

Salary Range: $52,000 - $64,000 per year (DOE)

Benefits:

• 100% health, vision, and dental benefits
• 50% 401k match up to 6% of your salary
• Donation matching
• Career development training
• Unlimited PTO
• Work-from-home equipment
• Free pens

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the role, experience level, and location. The benefits package is comprehensive and competitive for a remote-first, growing agency.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2012

Company Description:

• Siege Media helps growing brands scale with SEO, content marketing, and PR
• 100% remote with a national reach and clients including some of the biggest and best brands on the web
• Named to the Inc. 5000 six times and one of Inc.'s "Best Places to Work" twice

Company Specialties:

• SEO and Content Marketing

Company Website: siegemedia.com

ASSUMPTION: Siege Media is a well-established, remote-first agency with a strong focus on SEO and content marketing. They value diversity and inclusion, as evidenced by their "health, then work" philosophy and commitment to helping all people succeed at the company.

📊 Role Analysis

Career Level: Entry-Level (0-2 years)

Reporting Structure: This role reports directly to the Content Marketing Manager

Work Arrangement: 100% remote, with the option to work from one of their offices in San Diego, Austin, or New York

Growth Opportunities:

• Progression to Senior Content Marketing Specialist or similar role with increased responsibilities and leadership opportunities
• Expansion into other areas of the business, such as SEO or PR, based on individual interests and skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the content marketing team or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Remote-first with physical offices in San Diego, Austin, and New York

Office Location(s): Chicago, Illinois, United States

Geographic Context:

• Chicago is the third-most populous city in the United States, with a diverse economy and a strong cultural scene
• The city is known for its vibrant arts, music, and food scenes, as well as its rich history and architecture
• Chicago has a humid continental climate, with hot summers and cold, snowy winters

Work Schedule: Flexible, with a focus on results and productivity rather than hours worked

ASSUMPTION: The remote-first work environment at Siege Media offers a high degree of flexibility and autonomy, with a strong focus on results and productivity.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• Subsequent video interviews with team members and the content marketing manager
• Final in-person or video interview with the CEO

Key Assessment Areas:

• Writing and editing skills
• Understanding of SEO and content marketing principles
• Ability to work independently and manage multiple projects
• Interpersonal skills and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include links to your portfolio and relevant writing samples
• Be prepared to discuss your approach to keyword research, content creation, and SEO
• Showcase your ability to adapt content to different audiences and align with relevant style guides

ATS Keywords: Content Marketing, SEO, Keyword Research, Writing, Editing, Project Management, Remote Work, Collaboration, Adaptability, Style Guides

ASSUMPTION: The application process at Siege Media is designed to assess both technical skills and cultural fit, with a strong emphasis on writing and editing abilities and an understanding of SEO and content marketing principles.

🛠️ Tools & Technologies

• Google Workspace (G Suite)
• Smartsheet
• Zoom
• Basecamp
• WordPress
• HTML/CSS
• SEO tools (e.g., SEMrush, Ahrefs, Moz)

ASSUMPTION: The tools and technologies listed are commonly used in the content marketing industry and are essential for success in this role. Proficiency in these tools is expected, and candidates should be prepared to demonstrate their familiarity with them during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Health, then work
• Transparency
• Empowerment
• Growth
• Inclusion

Work Style:

• Remote-first with a strong focus on results and productivity
• Collaborative and supportive team environment
• Fast-paced and dynamic, with a focus on continuous learning and improvement

Self-Assessment Questions:

• How do you prioritize your health and well-being in your daily life?
• Can you provide an example of a time when you had to adapt your communication style to effectively communicate with a diverse audience?
• How do you approach setting and managing priorities in a remote work environment?

ASSUMPTION: Siege Media values candidates who align with their core values and work style, with a strong emphasis on health, transparency, and empowerment. Candidates should be prepared to discuss their fit with these values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote environment can be challenging
• The role may require working with diverse teams and clients, which can present unique communication and collaboration challenges
• The fast-paced nature of the agency environment may be overwhelming for some candidates
• The remote work environment may lack the structure and social interaction of an in-person office setting

ASSUMPTION: While Siege Media offers a flexible and supportive work environment, candidates should be prepared to face potential challenges related to remote work, project management, and communication with diverse teams and clients.

📈 Similar Roles Comparison

• This role differs from similar content marketing positions in its strong focus on SEO and remote work
• Compared to other agencies, Siege Media offers a more flexible and remote-friendly work environment
• Career progression in this role may involve expanding into other areas of the business, such as SEO or PR, rather than moving up the content marketing ladder

ASSUMPTION: This role offers a unique blend of content marketing and SEO experience, with a strong focus on remote work and potential growth opportunities in other areas of the business.

📝 Sample Projects

• Conducting keyword research for a tech client and creating a comprehensive content strategy to improve their online presence
• Writing a series of blog posts on industry trends and best practices for a B2B client, with a focus on SEO optimization and engaging content
• Collaborating with a design team to create visually appealing and user-friendly content for a client's website, with a focus on UX best practices and accessibility

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role, from keyword research and content creation to collaboration and UX design.

❓ Key Questions to Ask During Interview

• Can you describe the typical content marketing strategy for a new client, from initial research to ongoing optimization?
• How does the content marketing team collaborate with other departments, such as SEO and PR, to create integrated marketing campaigns?
• What are the most important qualities for success in a remote work environment at Siege Media?
• How does Siege Media support the professional development and growth of its employees?
• Can you provide an example of a time when the company adapted to a significant change in the market or industry, and how did the content marketing team contribute to that effort?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to think critically and problem-solve in a remote work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Include links to your portfolio and relevant writing samples
• Prepare for interviews by brushing up on your SEO and content marketing knowledge and practicing your communication skills
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.