📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Kiddie Academy
🔹 Location: Abingdon, Maryland
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Creating and coordinating content marketing initiatives and programs
- Supporting consumer, franchise development, internal and external communications, and brand positioning
- Developing and implementing public relations strategy
- Managing grassroots PR programs and coordinating with PR agencies
- Working collaboratively with various teams to achieve business objectives
ASSUMPTION: This role requires a strong understanding of content marketing strategies and the ability to work effectively with various teams to achieve business goals.
📋 Key Responsibilities
✅ Create and maintain a content library, editorial calendars, and other content administrative tasks
✅ Develop and coordinate content marketing initiatives and programs that support various communications and brand positioning
✅ Develop and support the implementation of the public relations strategy
✅ Manage grassroots PR programs and coordinate with PR agencies
✅ Collaborate with internal and external teams to develop creative assets and participate in photo and video shoots
✅ Assist in the development of content for PR pitches and other marketing materials
ASSUMPION: This role requires strong project management skills, attention to detail, and the ability to multitask and meet deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field preferred
Experience: A minimum of two years’ experience in content creation, marketing, communications, or similar
Required Skills:
- Process driven, creative, and detail-oriented
- Demonstrated sense of curiosity for learning about new subjects and creating innovative ways to share those learnings with others
- Ability to work collaboratively to achieve business objectives
- Ability to multi-task, meet deadlines, work independently
- Strong professional verbal and written communication skills
- Solid knowledge of various content channels, such as social media, blogging, print media, etc.
- Excellent computer skills in Word, Excel, Outlook, PowerPoint, and Adobe Acrobat
- Portfolio of published work
Preferred Skills:
- Experience with content management systems (CMS)
- Experience with project management tools
ASSUMPTION: Candidates with experience in the education or childcare industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $70,000 annually
Benefits:
- 100% company-paid medical and life insurance for you
- 100% company-paid dental and vision for you and your family
- 401K and 4% employer match upon eligibility
- Childcare tuition discounts
- Paid parental leave
- Generous paid time off, including vacation, PTO and holidays
- Paid volunteer time off to support local nonprofits
- Allowance of remote workdays
Working Hours: 40 hours per week, with flexible scheduling options
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Actual compensation may vary based on the candidate's qualifications and the company's internal structures.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 51-200 employees
Founded: 1981
Company Description:
- Kiddie Academy® is a leading provider of education-based child care services
- Offers full-time care, before- and after-school care, and summer camp programs
- Emphasizes a proprietary Life Essentials® curriculum to nurture a lifelong love of learning
- Committed to quality education and high standards in child care
Company Specialties:
- Child care services
- Nursery school
- Early education
- Day care learning centers
- Kindergarten
- Academic preschool
- Summer camp
- After school care
- Infant and toddler care
- Child care franchise
- Day care franchise
- Child care business
- Day care business
Company Website: kiddieacademy.com
ASSUMPTION: Kiddie Academy's extensive experience and commitment to quality education make it an attractive employer in the child care industry.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director of Marketing and Communications
Work Arrangement: Hybrid (3 office days per week, with remote workdays allowed)
Growth Opportunities:
- Potential advancement to a senior marketing role or management position
- Opportunities to gain experience in various aspects of marketing and communications
- possibility to work on high-impact projects and contribute to the company's growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and advance within the company.
🌍 Location & Work Environment
Office Type: Corporate Headquarters
Office Location(s): 3415 Box Hill Corporate Center Drive, Abingdon, Md
Geographic Context:
- Abingdon is a suburb of Baltimore, Maryland
- Offers a mix of urban and rural living with easy access to major cities
- Known for its family-friendly neighborhoods and high-quality schools
Work Schedule: 8:30 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: The hybrid work arrangement and convenient office location make this role attractive to candidates seeking a balance between on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Content creation and strategy development
- Communication skills and ability to work collaboratively
- Problem-solving and project management skills
- Adaptability and ability to learn new tools and technologies
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your content creation and marketing efforts
- Research Kiddie Academy's brand and values to demonstrate your fit for the role
ATS Keywords: Content Marketing, Marketing Communications, Public Relations, Editorial Calendars, Grassroots PR, Project Management, Collaboration, Verbal Communication, Written Communication
ASSUMPTION: The interview process for this role will focus on assessing the candidate's content creation and marketing skills, as well as their ability to work effectively within a team.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Project management tools
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Adobe Acrobat
- Social media platforms
- Graphic design tools (optional)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Leadership in education-based child care
- Commitment to quality education and high standards in child care
- Collaboration and teamwork
- Continuous learning and improvement
- Respect and kindness
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable and flexible
Self-Assessment Questions:
- How do you align with Kiddie Academy's commitment to quality education and high standards in child care?
- How do you approach working collaboratively with various teams to achieve business objectives?
- How do you ensure the quality and accuracy of your work when juggling multiple projects and deadlines?
ASSUMPTION: Candidates who demonstrate a strong fit with Kiddie Academy's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in priorities and workflows
- Working effectively with remote team members
- Navigating a fast-paced and dynamic work environment
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively in a team.
📈 Similar Roles Comparison
- Content Marketing Specialist vs. Marketing Communications Manager: Responsibilities and required skills may overlap, but the Content Marketing Specialist role is more focused on content creation and strategy
- Industry-specific context: The education and childcare industry has unique marketing challenges and opportunities
- Career path comparison: This role can serve as a stepping stone to senior marketing roles or management positions
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the education and childcare industry is crucial for successful career development.
📝 Sample Projects
- Developing a content marketing strategy for a new product launch
- Creating and maintaining an editorial calendar for a quarterly newsletter
- Managing a grassroots PR campaign to increase brand awareness
- Collaborating with a PR agency to secure media coverage for a company event
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Content Marketing Specialist may undertake.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30-60-90 days?
- How does this role fit into the company's long-term marketing and communications strategy?
- What are the biggest challenges facing the marketing and communications team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your content creation and marketing efforts
- Research Kiddie Academy's brand and values to demonstrate your fit for the role
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
