Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: Texans Credit Union

🔹 Location: Richardson, Texas

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-Site

🚀 Job Overview

The Content Marketing Specialist is responsible for creating engaging content, analyzing marketing results, and supporting credit union events. This role requires strong communication skills, attention to detail, and the ability to work collaboratively with internal and external resources.

• Develop and coordinate content across various marketing channels
• Create compelling content library for website and member newsletters
• Support and attend on-premise events and sponsorships
• Measure and analyze success of marketing programs
• Collaborate with team and outside creative professionals

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on written communication.

📋 Key Responsibilities

✅ Create and coordinate message integration consistent with brand strategy across all marketing channels

✅ Create compelling content library of blogs and articles for use on website and in member newsletters

✅ Write clear, concise, grammatically correct copy consistent with Texans’ brand voice

✅ Support and attend on premise events, business development meetings, webinars and sponsorships

✅ Write and edit email campaigns for specific target audiences

✅ Help measure and analyze success of marketing programs including the results, implications and recommendations

✅ Conduct research to develop or support writing and participate in brainstorming/planning sessions

✅ Edit and proofread copy as needed

✅ Partner with team and outside creative professionals to build marketing projects and campaigns

✅ Accountable to the Marketing Director for all marketing investment within their business areas

✅ Perform other related duties as requested and special projects as assigned

ASSUMPTION: This role involves a mix of creative and administrative tasks, with a focus on maintaining brand consistency and meeting deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in communications, journalism, public relations, marketing, or a related field

Experience: 3-5 years of communications experience, with a preference for financial services experience

Required Skills:

• Excellent written, verbal, and digital communications skills
• Proficiency with communication technologies and platforms
• Copywriting and copy-editing abilities
• Superior proofreading and editing skills, with a strong focus on grammar and flow
• Experience developing content for social media, web, and mobile
• Proficient in Microsoft Office Suite or other related software
• Ability to perform in a high-volume environment and meet deadlines while maintaining exceptional attention to detail
• Technologically proficient

Preferred Skills:

• Experience in financial services industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates should have a strong portfolio showcasing their writing skills and experience with various communication channels.

💰 Compensation & Benefits

Salary Range: $50,000 - $65,000 per year (Based on industry standards for mid-level marketing roles in Texas)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on financial services
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: Salary range is estimated based on industry standards for mid-level marketing roles in Texas. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Banking and Financial Services

Company Size: Medium (201-500 employees)

Founded: 1953

Company Description:

• Texans Credit Union is a not-for-profit financial cooperative owned by its members
• Offers a wide range of financial services, including savings and checking accounts, loans, and credit cards
• Committed to providing exceptional service and supporting the local community

Company Specialties:

• Retail banking
• Mortgages
• Business services
• Financial planning

Company Website: http://www.texanscu.org

ASSUMPTION: Texans Credit Union is a well-established financial institution with a strong focus on community involvement and member satisfaction.

📊 Role Analysis

Career Level: Mid-Level

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential advancement to Senior Marketing Specialist or Marketing Manager roles
• Opportunities to work on diverse projects and gain experience in various marketing channels
• Access to professional development resources and training

ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 777 E Campbell Rd, Richardson, TX 75081

Geographic Context:

• Richardson is a suburb of Dallas, Texas, with a population of approximately 106,000
• Known for its diverse culture, high-quality schools, and numerous parks and recreational facilities
• Offers easy access to major highways and public transportation

Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with Marketing Director
• Final interview with Marketing team
• Background check and offer

Key Assessment Areas:

• Writing and editing skills
• Understanding of marketing principles and strategies
• Ability to work collaboratively and manage multiple projects
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Include a portfolio of your writing samples, showcasing your range and style
• Prepare for behavioral and situational interview questions focused on marketing and communication scenarios

ATS Keywords: Content creation, copywriting, editing, marketing, communication, brand strategy, event support, data analysis, project management, attention to detail, technological proficiency

ASSUMPTION: The application process is competitive, and candidates should highlight their relevant skills and experiences to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Content Management Systems (CMS)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with common marketing and communication tools, as well as a willingness to learn new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Strive for continuous improvement and deliver outstanding results
• People: Foster a positive, inclusive, and collaborative work environment
• Integrity: Act with honesty and transparency in all interactions
• Collaboration: Work together to achieve common goals and support the success of the team

Work Style:

• Team-oriented and collaborative
• Adaptable and flexible, with a willingness to take on new challenges
• Results-driven, with a focus on meeting deadlines and achieving goals

Self-Assessment Questions:

• Do you have a strong passion for creating engaging content and telling stories?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you thrive on meeting deadlines and delivering high-quality work?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Texans Credit Union's core values and work style to be successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in marketing strategies and priorities
• Working with a diverse range of stakeholders, including internal teams and external vendors
• Maintaining brand consistency across various marketing channels and platforms

ASSUMPTION: Candidates should be able to manage their time effectively, prioritize tasks, and communicate proactively to overcome these challenges.

📈 Similar Roles Comparison

• Content Marketing Specialist vs. Marketing Coordinator: The former role focuses more on content creation and strategy, while the latter involves more administrative tasks and project management
• Industry-specific context: Financial services marketing roles may require an understanding of financial products and services, as well as regulatory compliance
• Career path comparison: This role can serve as a stepping stone to senior marketing positions, such as Marketing Manager or Director of Marketing

ASSUMPTION: Candidates should research similar roles and industry trends to better understand the requirements and opportunities for growth in this field.

📝 Sample Projects

• Developing a content marketing strategy for a new financial product launch
• Creating and executing a social media campaign to increase brand awareness
• Writing and designing a quarterly member newsletter

ASSUMPTION: Sample projects should demonstrate the candidate's ability to create engaging content, manage projects, and collaborate with team members.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing Texans Credit Union, and how does this role address them?
• How does the Marketing team collaborate with other departments, such as Sales and Product Development?
• What opportunities are there for professional growth and development within the Marketing department?
• How does Texans Credit Union support work-life balance for its employees?
• What are the most important qualities and skills for success in this role, according to the Marketing Director?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the marketing landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare a portfolio of your writing samples, showcasing your range and style
• Prepare for behavioral and situational interview questions focused on marketing and communication scenarios
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.