📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Thales
🔹 Location: Remote Netherlands, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing engaging content for Demand Generation and Account Based Marketing campaigns
- Collaborating with cross-functional teams to ensure content aligns with brand messaging and customer journeys
- Managing content development projects from ideation to execution and optimization
- Staying up-to-date with industry trends and emerging audience needs
- Analyzing content performance and making data-driven optimizations
ASSUMPTION: This role requires a strong understanding of technical subjects and the ability to engage with tech-savvy audiences.
📋 Key Responsibilities
✅ Plan, create, and distribute enticing and high-engaging content that supports Demand Generation and Account Based Marketing campaigns
✅ Define the campaigns’ content strategy and ensure all campaigns are regularly fed with a variety of content types
✅ Develop the value proposition and messaging for our campaigns in collaboration with other stakeholders
✅ Ensure a consistent tone of voice while allowing for deviations to up the relevance for specific audiences
✅ Conduct interviews with team members, subject-matter experts, and industry experts to create compelling written and video content
✅ Work closely with creative specialists to script and produce high-quality videos, adverts, infographics, one-pagers, and other impactful visual content
✅ Take ownership of the campaigns’ content development process from start to finish
✅ Team up with sales colleagues, product managers, and product marketeers to brainstorm on content ideas and ensure content is aligned with our organizational value proposition and brand style
✅ Research industry-related topics and stay up-to-date on the latest trends, as well as emerging audience needs and interests
✅ Collaborate closely with the ABM team to conceptualize campaigns, create content that fits each of the journey stages, and move prospects through the funnel
✅ Analyze content performance and make data-driven proposals to optimize future content and its distribution
ASSUMPTION: This role requires a deep understanding of customer journeys, SEO, and engagement metrics to create effective content strategies.
🎯 Required Qualifications
Education: Relevant degree (e.g., Journalism, Copywriting, Content Marketing, Corporate Communications)
Experience: 5+ years of ‘hardcore’ content marketing, content creation, copywriting, or similar experience, preferably in IT/SaaS settings
Required Skills:
- Exceptional writing and editing skills with a keen eye for detail and aesthetics
- Deep understanding of customer journeys, SEO, and engagement metrics
- Excellent organizational and project management skills
- Go-getter attitude with the ability to manage multiple projects and cross-functional stakeholders
- Fluency in English, with additional languages being a benefit
Preferred Skills:
- Bachelor’s or Master’s Degree in Journalism, Copywriting, Content Marketing, Corporate Communications, or similar
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills and experience in IT/SaaS settings will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on market research for a Content Marketing Specialist with 5-10 years of experience in the Netherlands)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and international work environment
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Thales operates in the IT Services and IT Consulting industry, focusing on Aerospace, Defence, Security, Space, Cybersecurity, Big Data, IoT, Connectivity, Artificial Intelligence, Digital, Systems, and Software.
Company Size: Thales is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth.
Founded: Thales was founded in 1893 and has since grown into a global leader in advanced technologies.
Company Description:
- Thales is a global leader in advanced technologies, specializing in three business domains: Defence & Security, Aeronautics & Space, and Cybersecurity & Digital identity.
- The Group invests close to €4 billion a year in Research & Development, particularly in key innovation areas such as AI, cybersecurity, quantum technologies, cloud technologies, and 6G.
- Thales has close to 81,000 employees in 68 countries and generated sales of €18.4 billion in 2023.
Company Specialties:
- Aerospace
- Defence
- Security
- Space
- Cybersecurity
- Big Data
- IoT
- Connectivity
- Artificial Intelligence
- Digital
- Systems
- Software
Company Website: http://www.thalesgroup.com/
ASSUMPTION: Thales' extensive experience and global presence provide a stable and innovative work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for experienced content marketing professionals looking to advance their careers in a global organization.
Reporting Structure: The Content Marketing Specialist will report to the ABM and Demand Gen Marketing team and collaborate with various stakeholders, including sales, business acceleration, and product marketing.
Work Arrangement: This role is remote solely, allowing for flexible working hours and a better work-life balance.
Growth Opportunities:
- Thales' large employee base and diverse projects provide ample opportunities for career progression and skill development.
- The company's focus on innovation and R&D offers chances to work on cutting-edge technologies and trends.
- Collaborating with cross-functional teams exposes candidates to various aspects of the business, fostering a well-rounded understanding of the organization.
ASSUMPTION: Thales' commitment to innovation and growth creates an environment that supports the professional development of its employees.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office required for this role.
Office Location(s): Not applicable for this remote position.
Geographic Context:
- The Netherlands has a strong economy and a well-established IT industry, providing ample opportunities for professional growth and collaboration.
- The country offers a high quality of life, with excellent healthcare, education, and infrastructure.
- The Netherlands is home to many international organizations and companies, fostering a multicultural work environment.
Work Schedule: Full-time (40 hours per week) with flexible working hours, allowing for a better work-life balance.
ASSUMPTION: The remote work arrangement and flexible working hours provide a better work-life balance for employees, contributing to job satisfaction and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and relevant stakeholders
- Final interview with the director or another senior team member
- Background check and onboarding
Key Assessment Areas:
- Content creation and strategy skills
- Understanding of customer journeys and engagement metrics
- Project management and organizational skills
- Cultural fit and alignment with Thales' values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and relevant skills.
- Showcase your portfolio or examples of your content creation work.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a team.
- Research Thales' company culture and values to demonstrate your cultural fit and alignment with the organization.
ATS Keywords: Content Marketing, Content Creation, Copywriting, SEO, Customer Journeys, Engagement, Project Management, Collaboration, Technical Understanding, IT/SaaS
ASSUMPTION: Thales' hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring they are well-suited for the role and the organization.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the content marketing industry and can be learned or mastered with relative ease.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Trustworthy
- Performance-driven
- Collaborative
Work Style:
- Results-oriented
- Adaptable and flexible
- Strong communication and collaboration skills
- Proactive and self-motivated
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do you ensure your content aligns with Thales' brand voice and values?
- Can you provide an example of a time when you had to adapt your content strategy to better engage a specific audience?
- How do you prioritize and manage multiple projects and deadlines in a remote work environment?
ASSUMPTION: Thales values a diverse and inclusive work environment, fostering a culture of collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders in a remote work environment
- Keeping up with the latest trends and developments in the fast-paced IT industry
- Engaging with tech-savvy audiences and understanding complex technical subjects
- Balancing the need for consistency in brand messaging with the requirement to adapt content for specific audiences
ASSUMPTION: These challenges can be overcome with strong project management skills, a willingness to learn and adapt, and a deep understanding of customer journeys and engagement metrics.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position requires a strong understanding of technical subjects and the ability to engage with tech-savvy audiences.
- Thales' global presence and focus on innovation provide unique opportunities for professional growth and development.
- This role offers a clear career path within the ABM and Demand Gen Marketing team and the broader organization.
ASSUMPTION: This role offers a unique blend of content marketing experience and the opportunity to work on cutting-edge technologies in a global organization.
📝 Sample Projects
- Developing a content strategy for a new product launch, including blog posts, videos, and social media campaigns
- Creating a whitepaper or e-book that explains a complex technical concept in an accessible and engaging way
- Managing a content project from ideation to execution, including collaboration with cross-functional teams and stakeholders
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Content Marketing Specialist role at Thales.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does Thales support the professional development and growth of its employees?
- Can you provide an example of a successful content marketing campaign and the role this position played in its execution?
- How does Thales measure the success of its content marketing efforts, and how will my performance be evaluated?
- What is the work environment like, and how does Thales support remote employees?
ASSUMPTION: These interview questions help assess the role's responsibilities, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and relevant skills.
- Prepare a portfolio or examples of your content creation work.
- Research Thales' company culture and values to demonstrate your cultural fit and alignment with the organization.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
