Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: Kobalt Security Inc.

🔹 Location: Remote, British Columbia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies that drive lead generation and brand visibility
• Creating and managing multimedia content across various digital channels
• Collaborating with internal teams to create engaging and informative content
• Monitoring and analyzing content performance to refine strategies and improve ROI
• Assisting in managing marketing automation workflows and CRM content touchpoints

ASSUMPTION: This role requires a strong focus on results and data-driven decision making to maximize content performance and ROI.

📋 Key Responsibilities

✅ Create, manage, and optimize multimedia content across digital channels (blog, social media, email, video, landing pages, etc.)

✅ Plan and execute content strategies that support SEO, lead generation, and brand visibility

✅ Collaborate with internal teams to develop stories, campaigns, and thought leadership content that reflects Kobalt.io’s voice and expertise

✅ Repurpose and repackage existing content to maximize reach and performance across platforms

✅ Monitor and analyze content performance to refine strategies and improve ROI

✅ Assist in managing marketing automation workflows and CRM content touchpoints (HubSpot experience a plus)

ASSUMPTION: This role requires strong project management skills to balance multiple content projects and deadlines.

🎯 Required Qualifications

Education: A completed or in-progress bachelor's degree in business or a related field of study

Experience: 2-5 years of experience in content marketing, journalism, digital marketing, or related roles

Required Skills:

• Proven ability to create and distribute multimedia content (written, video, visual)
• Familiarity with SEO, marketing funnels, and lead generation best practices
• Exceptional verbal, written, and presentation skills
• Experience using CMS platforms, design tools (e.g., Canva, Adobe), content analytics tools and other cloud software for a variety of tasks
• Self-starter comfortable in a fast-paced, remote-first startup environment
• Strong willingness to learn and voice your opinions to strengthen the business

Preferred Skills:

• Experience with AI-driven tools
• A fearless, can-do mindset with the confidence to try new approaches
• Passion for creating impactful, high-quality content
• Proactive and resourceful—able to take initiative and run with ideas
• Comfortable taking smart risks and learning from experimentation
• Strong analytical and problem-solving skills
• Self-motivated with a strong sense of ownership and accountability

ASSUMPTION: While not explicitly stated, a strong understanding of the cybersecurity industry and its target audience would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: 60,000 - 80,000 CAD per year

Benefits:

• Competitive salary and equity options
• Comprehensive health, dental, RRSP Matching and vision insurance
• Flexible work arrangements
• Professional development opportunities
• BYOD (Bring Your Own Device) allowance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the cybersecurity sector.

📌 Applicant Insights

🔍 Company Context

Industry: Kobalt Security Inc. operates in the cybersecurity industry, focusing on providing comprehensive security services and technology solutions for small and medium-sized businesses.

Company Size: Kobalt Security Inc. is a small company with 11-50 employees, which offers a dynamic and agile work environment.

Founded: Kobalt Security Inc. was founded in 2018 and has since grown to work with over 700 companies, addressing cybersecurity challenges and supporting business growth.

Company Description:

• Kobalt Security Inc. is a rapidly growing company that manages all aspects of cybersecurity programs for small and medium-sized, cloud-native businesses
• The company acts as an extension of its clients, considering their unique limitations and needs and supporting them with services ranging from security program-as-a-service to privacy management and 24/7 monitoring
• Ensuring its clients' security and helping drive their business growth are the company's top priorities

Company Specialties:

• Cybersecurity
• Security monitoring
• Blue team
• Security operations
• SOC2
• Compliance
• Privacy
• CCPA
• CPPA
• Security programs
• Awareness training
• Penetration testing
• Incident response
• Application Security
• Security Audit
• Security Awareness Training
• Vulnerability Scans
• Privacy Impact Assessments
• SOC 2 Compliance
• Risk Management
• Privacy Gap Assessment
• Data Privacy
• Phishing Simulations
• Endpoint Protection
• Threat Detection
• Security Consultation
• Security Questionnaire
• ISO Compliance
• ISO Internal Audit
• NIST
• HIPPA
• Tabletop Exercise
• GDPR
• CMMC
• PCI-DSS
• and Law 25

Company Website: https://kobalt.io

ASSUMPTION: Working at Kobalt Security Inc. offers the opportunity to be part of a growing company in the cybersecurity industry, with a focus on driving business growth through comprehensive security services and technology solutions.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Content Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, including sales, client success, and product teams.

Work Arrangement: This role is remote-friendly, with flexible work arrangements available.

Growth Opportunities:

• As Kobalt Security Inc. continues to grow, there may be opportunities for the Content Marketing Specialist to take on more responsibilities or move into a management role
• The company offers professional development opportunities to help employees grow their skills and advance their careers

ASSUMPTION: This role offers the potential for career growth and development within a dynamic and expanding company in the cybersecurity industry.

🌍 Location & Work Environment

Office Type: Remote-friendly with flexible work arrangements

Office Location(s): Vancouver and Global

Geographic Context:

• British Columbia, Canada, offers a diverse range of landscapes, cultures, and urban centers, providing a unique work-life balance
• The province is home to a thriving technology industry, with a strong focus on cybersecurity and emerging technologies
• Vancouver, in particular, is known for its vibrant tech scene, with numerous startups and established companies calling the city home

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: Working remotely for Kobalt Security Inc. offers the flexibility to balance work and personal life, with the opportunity to be part of a dynamic and growing team in the cybersecurity industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or content challenge
• Interview with the Marketing Manager and/or other team members
• Final decision and offer

Key Assessment Areas:

• Content creation and strategy skills
• Familiarity with SEO, marketing funnels, and lead generation best practices
• Ability to work independently and manage multiple projects
• Cultural fit and alignment with Kobalt Security Inc.'s values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Showcase your portfolio or examples of your content work, if applicable
• Prepare for the interview by researching Kobalt Security Inc. and the cybersecurity industry, and be ready to discuss your approach to content marketing and lead generation
• Follow up after the interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Content Marketing, Digital Marketing, SEO, Lead Generation, Storytelling, Communication, Multimedia Content Creation, Project Management, Cloud-Based Tools, CRM, Marketing Automation, Analytical Skills, Problem-Solving, Self-Starter, Adaptability, Creativity

ASSUMPTION: The application process for the Content Marketing Specialist role at Kobalt Security Inc. is designed to assess the candidate's content creation and strategy skills, as well as their cultural fit and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Google Workspace
• Monday.com (project management)
• Confluence (content collaboration)
• HubSpot (CRM and marketing automation)
• Canva or Adobe (design tools)
• Content analytics tools (e.g., Google Analytics, social media analytics)

ASSUMPTION: Familiarity with these tools and technologies is essential for the Content Marketing Specialist role at Kobalt Security Inc.

👔 Cultural Fit Considerations

Company Values:

• Everyone deserves great cybersecurity
• Security is a team sport
• We are customer-obsessed
• We are data-driven
• We are always learning

Work Style:

• Dynamic and agile, with a focus on driving business growth
• Collaborative and team-oriented, with a strong emphasis on internal communication and cross-functional collaboration
• Data-driven and results-focused, with a commitment to continuous improvement and optimization
• Remote-friendly, with a focus on work-life balance and flexibility

Self-Assessment Questions:

• Do you align with Kobalt Security Inc.'s mission to provide great cybersecurity to everyone?
• Are you comfortable working in a remote or hybrid work environment, with a focus on communication and collaboration?
• Do you have a data-driven approach to content marketing and lead generation, with a strong focus on results and optimization?
• Are you comfortable taking initiative and running with ideas, with a strong sense of ownership and accountability?

ASSUMPTION: Kobalt Security Inc. values candidates who are passionate about cybersecurity, customer-focused, data-driven, and comfortable working in a dynamic and collaborative remote environment.

⚠️ Potential Challenges

• The fast-paced and growing nature of Kobalt Security Inc. may present challenges in terms of balancing multiple projects and priorities
• The remote work environment may require strong self-motivation and time management skills
• The need to stay up-to-date with industry trends and best practices in the rapidly evolving cybersecurity landscape may present ongoing learning and adaptation challenges
• The role may require occasional travel for team meetings or industry events

ASSUMPTION: These challenges are inherent to working in a dynamic and growing company in the cybersecurity industry, and successful candidates will be able to adapt and thrive in this environment.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position places a strong emphasis on driving lead generation and brand visibility through data-driven content strategies
• In the cybersecurity industry, this role requires a strong understanding of the target audience and their unique needs and challenges, as well as the ability to create engaging and informative content that addresses these pain points
• Career-wise, this role offers the potential for growth and development within a dynamic and expanding company in the cybersecurity industry

ASSUMPTION: This role is unique in its focus on driving lead generation and brand visibility through data-driven content strategies in the cybersecurity industry.

📝 Sample Projects

• Developing a comprehensive content strategy that aligns with business goals and improves prospect engagement
• Creating a series of blog posts that educate and convert prospects, with a focus on SEO optimization and lead generation
• Designing and executing a social media campaign that builds brand awareness and drives traffic to company content
• Repurposing existing content to maximize reach and performance across platforms, with a focus on improving ROI and lead generation

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Content Marketing Specialist role at Kobalt Security Inc.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30-60-90 days?
• How does this role collaborate with other teams, such as sales and client success?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does Kobalt Security Inc. support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Kobalt Security Inc. approach work-life balance and flexibility for its employees?

ASSUMPTION: Asking these questions during the interview will help you better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://kobalt.bamboohr.com/careers/50
• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Prepare a portfolio or examples of your content work, if applicable
• Research Kobalt Security Inc. and the cybersecurity industry to demonstrate your understanding and enthusiasm for the role
• Follow up after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.