📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Octopus Energy Group
🔹 Location: Valencia, Spain
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Valencia, Spain)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for various channels to drive brand awareness and conversions
- Collaborating with cross-functional teams to produce high-quality video content
- Managing social media accounts and ensuring brand consistency
- Developing and optimizing content strategies to maximize reach and impact
- Localizing content to maintain cultural relevance and brand integrity
ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and a deep understanding of the Spanish market to effectively localize content.
📋 Key Responsibilities
✅ Design, execute, and optimize content campaigns focused on video, blog posts, and persuasive texts
✅ Plan, create, and produce video content with a strategic mindset, adapting it for various channels and audiences
✅ Collaborate with the Brand Manager, designers, and digital marketers to bring impactful stories to life through high-quality video formats
✅ Repurpose video content effectively to maximize reach and impact across multiple channels and audiences
✅ Develop clear and persuasive blog articles, email copies, ads, and narrative resources to drive both brand awareness and conversions
✅ Manage social media accounts, ensuring content is coherent with the brand voice and aligned with campaign objectives
✅ Work with the web team to evolve the brand message, tone of voice, and conversion strategy based on content
✅ Establish and maintain a solid editorial calendar for blog and online communication strategy, aligned with SEO and thought leadership objectives
✅ Serve as the guardian of the brand's identity in Spain, ensuring localized content remains innovative, culturally relevant, and faithful to the brand
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 4 years of experience in content marketing or a related role
Required Skills:
- Proven experience in content marketing and copywriting
- Strong video creation skills, from concept to production
- Fluency in English and Spanish, with excellent written and verbal communication skills
- Experience with editing tools (e.g., Capcut, Adobe, Inshot) and design tools (e.g., Figma, Canva, Adobe Photoshop)
- Strong knowledge of social media platforms and how to adapt content for each channel
- Excellent strategic planning and creative problem-solving skills
- Strong sense of responsibility, collaboration, and ability to thrive in a dynamic, high-autonomy environment
Preferred Skills:
- Experience with SEO and content strategy
- Familiarity with the energy sector or sustainability industry
ASSUMPTION: Candidates with experience in a similar role within the energy or sustainability sector may have a competitive advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Share options of Octopus Energy
- Breakfast and fruit in the office
- Flexible compensation (restaurant, transportation, childcare, medical insurance, etc.)
- Electric vehicle purchase assistance
- Pension plan
- Product training and professional development
- Dynamic work environment
Working Hours: 40 hours per week, full-time, with a hybrid work arrangement (2-3 days in the office)
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Valencia, Spain. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities, with a focus on renewable energy and sustainability
Company Size: Medium (1,001-5,000 employees), offering a dynamic and collaborative work environment
Founded: 2011, with a strong commitment to driving system change and making power greener, smarter, and more affordable for everyone
Company Description:
- Octopus Energy Group is on a mission to make a big green dent in the universe by building a truly sustainable energy system globally
- The company puts customers at the heart of everything it does, offering always-fair prices, transparency, and outstanding customer service
- Octopus Energy Group is made up of 10 businesses spanning 6 countries across 3 continents, including Octopus Energy Retail, Kraken Technologies, Octopus Energy Generation, Kraken Flex, Octopus Electric Vehicles, and the Octopus Centre for Net Zero
Company Specialties:
- Renewable energy
- Sustainability
- Customer-centric approach
- Innovative technology
Company Website: octopus.energy
ASSUMPTION: Working at Octopus Energy Group offers the opportunity to be part of a mission-driven organization that values innovation, collaboration, and sustainability.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and professional development
Reporting Structure: This role reports directly to the Brand Manager and works closely with cross-functional teams, including designers, videographers, and digital marketers
Work Arrangement: Hybrid, with 2-3 days in the office and the rest working remotely
Growth Opportunities:
- Expanding the role's scope as the company grows and enters new markets
- Developing expertise in specific areas of content marketing or related fields
- Advancing to a senior role within the marketing department or taking on a leadership position
ASSUMPTION: This role offers significant growth potential as the company continues to expand and innovate in the renewable energy sector.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a dynamic and creative atmosphere
Office Location(s): Valencia, Spain
Geographic Context:
- Valencia is the third-largest city in Spain, with a vibrant cultural scene and a growing tech industry
- The city enjoys a Mediterranean climate, with mild winters and hot, dry summers
- Valencia is well-connected by public transportation, with easy access to the city center and surrounding areas
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days in the office)
ASSUMPTION: Working in Valencia offers a unique blend of cultural richness, historical significance, and modern urban living, with a strong focus on sustainability and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Brand Manager or another senior team member
Key Assessment Areas:
- Cultural fit and alignment with Octopus Energy Group's values and mission
- Content creation and storytelling skills
- Strategic thinking and planning abilities
- Adaptability and resilience in a dynamic work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the Spanish market and cultural context in your application materials
- Prepare examples of your previous content marketing work, demonstrating your creativity, strategic thinking, and ability to drive results
- Research Octopus Energy Group's mission, values, and unique approach to the energy sector to demonstrate your enthusiasm and fit for the role
ATS Keywords: Content Marketing, Video Production, Copywriting, Social Media Management, SEO, Brand Management, Narrative Development, Campaign Execution, Editing Tools, Design Tools, Communication Skills, Strategic Planning, Energy, Sustainability, Valencia
ASSUMPTION: The interview process at Octopus Energy Group is designed to assess candidates' cultural fit, skills, and potential to contribute to the company's mission and growth.
🛠️ Tools & Technologies
- Editing tools: Capcut, Adobe, Inshot
- Design tools: Figma, Canva, Adobe Photoshop
- Project management tools: Asana, Trello, or similar
- Social media management tools: Hootsuite, Buffer, or similar
- SEO tools: SEMrush, Ahrefs, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers at the heart of everything we do
- Innovative: Driving system change through transformative tech
- Dynamic: Embracing a fast-paced, ever-changing environment
- Collaborative: Working together to achieve our mission
- Sustainable: Committed to making power greener, smarter, and more affordable for everyone
Work Style:
- Creative and strategic thinking
- Strong communication and collaboration skills
- Adaptability and resilience in a dynamic work environment
- Customer orientation and a deep understanding of the Spanish market
- Strong attention to detail and a commitment to quality
Self-Assessment Questions:
- How do you ensure that your content resonates with the target audience and aligns with the brand's voice and values?
- How do you approach localizing content to maintain cultural relevance and brand integrity in the Spanish market?
- How do you balance strategic planning with creative intuition to develop impactful content campaigns?
ASSUMPTION: Candidates who demonstrate a strong fit with Octopus Energy Group's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a dynamic, fast-paced work environment
- Adapting to changes in the energy sector and adjusting content strategies accordingly
- Balancing the need for innovation with the requirement to maintain brand consistency and coherence
- Working effectively in a hybrid work arrangement, collaborating with team members both in-person and remotely
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Content Marketing Specialist vs. Social Media Manager: While both roles focus on creating engaging content, the Content Marketing Specialist role requires a broader skill set, including video production and SEO, and a deeper understanding of the brand's narrative and messaging
- Industry-specific context: Working in the energy sector offers unique challenges and opportunities, as the industry is rapidly evolving and increasingly focused on sustainability and innovation
- Career path comparison: This role offers significant growth potential, with opportunities to advance to senior roles within the marketing department or take on leadership positions as the company continues to expand
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help candidates determine if this opportunity aligns with their career goals and aspirations.
📝 Sample Projects
- Developing a comprehensive content strategy for a new energy product launch, including video content, blog posts, and social media campaigns
- Creating a series of engaging video testimonials from satisfied customers, highlighting the benefits of switching to a renewable energy provider
- Producing a thought leadership piece on the future of energy, showcasing Octopus Energy Group's innovative approach to sustainability and system change
ASSUMPTION: These sample projects demonstrate the breadth and depth of the Content Marketing Specialist role, showcasing the opportunity to create impactful content that drives brand awareness, engagement, and conversions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- How does Octopus Energy Group approach collaboration and knowledge-sharing between teams and departments?
- What are the key priorities for this role in the first 30-60-90 days, and how will my work contribute to the company's overall mission and goals?
- How does Octopus Energy Group support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges facing the energy sector in the coming years, and how is Octopus Energy Group positioned to address these challenges and drive system change?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's mission, values, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the Spanish market and cultural context
- Prepare examples of your previous content marketing work, showcasing your creativity, strategic thinking, and ability to drive results
- Research Octopus Energy Group's mission, values, and unique approach to the energy sector to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
