Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: Velan Studios

🔹 Location: Troy, New York, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Computer Games

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site preferred, hybrid possible

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content that resonates with the gaming audience
• Managing the social media calendar and producing various content types
• Collaborating with marketing and development teams to bring the marketing vision to life
• Developing content strategies that drive engagement and keep the community buzzing

ASSUMPTION: This role requires a strong understanding of the gaming industry and its trends, as well as the ability to create shareable content that appeals to a diverse audience.

📋 Key Responsibilities

✅ Develop content that engages, entertains, and resonates with each game’s target audience in the most relevant way

✅ Own the social media calendar, planning and executing content that drives engagement and keeps the community buzzing

✅ Manage the creation of ongoing longer-form video content, including dev diaries, studio deep dives, gameplay walkthroughs, and highlight reels

✅ Collaborate with the marketing team to bring new creative ideas and strategies that go above and beyond existing go-to-market plans

✅ Provide event support for both online and in-person events, including setup, timeline management, and working with partners to ensure the event’s success

ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work well under pressure, especially during event support.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience in content marketing or a similar role, ideally within the indie gaming industry

Required Skills:

• Proficient in Photoshop, Canva, and other design tools with a strong graphic design background and experience in typography, color theory, and layout
• Familiarity editing videos and using editing software (e.g., Premiere Pro, After Effects, etc.)
• Strong copywriting skills with the ability to adapt tone and style based on the platform and target audience
• A passion for gaming, with a strong understanding of what makes content shareable and engaging to the gaming community

Preferred Skills:

• Familiarity with creating long-form video content, including editing, storytelling, and adding value to the community through insightful and entertaining formats
• Demonstrated capability of fostering and building vibrant social communities on platforms popular among gamers (TikTok, X, YouTube, etc.)

ASSUMPTION: Candidates with experience in the gaming industry and a proven track record of creating engaging content will be highly sought after for this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $90,000 annually

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Disability Insurance
• Retirement Savings Plan
• Paid Holidays
• Flexible Time-off Benefits

Working Hours: Full-time, typically 40 hours per week, with flexibility for event support

ASSUMPTION: The salary range provided is based on industry standards for content marketing specialists with 2-5 years of experience in the gaming industry.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games

Company Size: 51-200 employees

Founded: 2016

Company Description:

• Velan Studios is a new development studio made up of a diverse team of game industry veterans
• The team has created hundreds of games, selling millions of copies over the past 25 years
• Their mission is to create breakthrough experimental games that are magic and new kinds of experiences that push the frontier of gaming forward

Company Specialties:

• Indie Games
• Experimental Gaming
• Game Development

Company Website: velanstudios.com

ASSUMPTION: Velan Studios is a growing company with a strong focus on innovation and creativity in the gaming industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Hybrid, with on-site work preferred

Growth Opportunities:

• Expanding the role's responsibilities as the company grows
• Potential career progression into a senior marketing role
• Opportunities to work on diverse gaming projects and gain experience in various aspects of game development

ASSUMPTION: This role offers significant growth potential as Velan Studios continues to expand and develop new games.

🌍 Location & Work Environment

Office Type: Creative and collaborative office space

Office Location(s): 5 Third St., #300, Troy, NY 12180, US

Geographic Context:

• Troy, NY is a small city with a growing tech industry and a vibrant arts scene
• The office is located in a historic building near the Hudson River, offering easy access to parks, restaurants, and other amenities
• The area has a mix of urban and suburban living options, with nearby cities including Albany and Schenectady

Work Schedule: Full-time, typically 40 hours per week, with flexibility for event support

ASSUMPTION: The work environment at Velan Studios is collaborative and creative, with a strong emphasis on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• First-round interview with the Marketing Manager and a team member
• Second-round interview with the Marketing Director and other team members
• Final interview with the CEO or another executive team member

Key Assessment Areas:

• Creativity and innovation in content creation
• Understanding of the gaming industry and trends
• Ability to work well under pressure and manage multiple projects
• Strong communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in content marketing and the gaming industry
• Include examples of your previous work, such as social media campaigns, blog posts, or videos
• Be prepared to discuss your passion for gaming and your understanding of what makes content shareable and engaging

ATS Keywords: Content Marketing, Social Media Management, Video Editing, Graphic Design, Gaming Trends, Community Engagement, Event Support, Content Strategy, Gameplay Capture, Long-form Video Content, Collaboration

ASSUMPTION: The interview process at Velan Studios is designed to assess candidates' creativity, innovation, and understanding of the gaming industry, as well as their ability to work well under pressure and collaborate effectively with team members.

🛠️ Tools & Technologies

• Photoshop
• Canva
• Premiere Pro
• After Effects
• Social media platforms (TikTok, X, YouTube, etc.)

ASSUMPTION: Candidates should be proficient in using design and video editing tools, as well as social media platforms, to create engaging content for the gaming audience.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Collaboration
• Passion for Gaming

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and able to work well under pressure
• Passionate about gaming and the gaming industry

Self-Assessment Questions:

• How do you stay up-to-date with the latest gaming trends and news?
• Can you describe a time when you had to create engaging content under a tight deadline?
• How do you approach collaboration with team members to create innovative content?

ASSUMPTION: Candidates who are creative, innovative, and passionate about gaming will be a strong fit for Velan Studios' company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced and ever-changing gaming industry
• Working on-site in a hybrid environment, which may require occasional travel to events
• Adapting to the company's growth and changing priorities

ASSUMPTION: These challenges can be overcome by strong project management skills, a passion for gaming, and the ability to adapt to change.

📈 Similar Roles Comparison

• Content Marketing Specialist vs. Social Media Manager: The Content Marketing Specialist role at Velan Studios focuses more on creating engaging content and managing the social media calendar, while the Social Media Manager role may be more focused on day-to-day social media management and community engagement
• Indie Gaming vs. AAA Gaming: Velan Studios focuses on indie gaming, which allows for more creative freedom and a closer connection with the gaming community compared to AAA gaming companies
• Mid-level vs. Senior-level roles: The Content Marketing Specialist role is a mid-level position, offering growth opportunities into senior marketing roles as the company continues to expand

ASSUMPTION: Candidates should consider the specific requirements and growth opportunities of each role when comparing similar positions within the gaming industry.

📝 Sample Projects

• Creating a social media campaign to promote an upcoming indie game release
• Developing a series of gameplay walkthrough videos to showcase a game's features and mechanics
• Producing a long-form video documentary about the development process of a game, including interviews with the development team and behind-the-scenes footage

ASSUMPTION: These sample projects demonstrate the range of content creation and marketing responsibilities required for the Content Marketing Specialist role at Velan Studios.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for growth and expansion in the coming years?
• How does the marketing team collaborate with the development team to create engaging content for our games?
• What are the most challenging aspects of working in a hybrid environment, and how does the company support its employees in overcoming these challenges?
• How does the company approach diversity, equity, and inclusion in its hiring and workplace practices?
• What opportunities are there for professional development and growth within the marketing team?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, growth plans, and opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in content marketing and the gaming industry
• Prepare examples of your previous work, such as social media campaigns, blog posts, or videos
• Be prepared to discuss your passion for gaming and your understanding of what makes content shareable and engaging
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.