- Job Title: Content Marketing Specialist
- Company: Axogen
- Location: Tampa, Florida, United States
- Job Type: On-site
- Category: Biotechnology Research
- Date Posted: May 6, 2025
- Experience Level: Mid-level (2-5 years)
🚀 Job Overview
Axogen is seeking a Content Marketing Specialist to join their Marketing team, responsible for creating engaging, scientifically accurate, and creatively told content that drives brand awareness, conversion, and lead generation. This role requires a persuasive storyteller with a big-picture mindset, strong communication skills, and the ability to translate complex medical information for non-technical audiences.
ASSUMPTION: This role involves a high degree of collaboration with various teams, including product managers, designers, and external creative teams, to ensure content aligns with Axogen's brand voice and regulatory standards.
📋 Key Responsibilities
- Develop high-quality, scientifically accurate written content across multiple channels and audiences, including blogs, social media, product brochures, emails, video scripts, and websites.
- Communicate technical and clinically focused information in creative, engaging, and interesting messages that drive customer adoption and revenue objectives.
- Transform Voice of Customer, product features, and benefits into customer-centric content by understanding the needs of the target audience.
- Work with the Sr. Brand and Creative Content Strategy Manager and Digital Marketing Manager to develop SEO strategy, regularly analyze content performance metrics, and adjust strategies accordingly across digital channels.
- Ensure all content aligns with Axogen's brand voice and pharmaceutical industry regulations and follows medical, legal, and regulatory approval processes.
- Collaborate with product managers and designers to wordsmith product collateral.
- Manage content production schedules and deadlines.
- Identify opportunities to grow and enhance Axogen's content capabilities.
- Work with the Sr. Brand and Creative Content Strategy Manager to develop repeatable content development process workflows that keep the team nimble in a culture that values moving fast and iterating quickly.
- Work with the Sr. Brand and Creative Content Strategy Manager to ensure consistent content delivery and optimal scheduling.
- Conduct content audits to assess the quality and effectiveness of existing content and recommend improvements.
- Work with the Marketing Content Review Specialist to move content through medical, legal, and regulatory review and approval processes.
ASSUMPTION: This role may require minimal but occasional travel to respond to the needs of customers and the organization.
🎯 Required Qualifications
Education:
- Bachelor's degree in Journalism, English, or a related field
Experience:
- Minimum of 3 years of experience working as a copywriter or editorial writer, with a strong preference for experience in the pharmaceutical, medical device, or healthcare space.
Required Skills:
- Compelling communication skills and persuasive storytelling abilities
- Ability to translate complex medical and health economics information for non-technical audiences
- Excellent organization and time management skills, with the ability to meet deadlines with a quick turnaround time
- Curious mind, comfortable diving deep into new topics, and adopting a thorough approach to content creation that adheres to healthcare content regulations
- Experience managing and executing projects that involve multiple elements and stakeholders
- Strong computer skills, including MS Office products, online collaboration tools, workflow, and digital asset management tools
- Adept at communicating via PowerPoint, both in content design and presentation
- Basic understanding of content management systems, marketing automation, and Google Analytics (a plus)
Preferred Skills:
- Agency experience with successful campaigns and various writing samples available for review
- Experience and/or familiarity with design, prototyping, and creative tools and systems (Adobe CC – Photoshop, Illustrator, InDesign) and video production
ASSUMPTION: While not explicitly stated, proficiency in the English language is required for this role.
💰 Compensation & Benefits
Salary Range: $61,194 - $76,491 USD per year
Benefits:
- Health, Dental, Vision insurance
- Matching 401K
- Paid Time Off (including 9 paid holidays + 3 floating holidays)
- Dependent Care and Medical Flexible Spending Accounts
- Tuition Reimbursement
- Paid Parental and Caregiver Leave
- Basic and Supplemental Life Insurance
- Employee Stock Purchase Plan
- Disability Insurance
Working Hours: Full-time, 40 hours per week
📌 Applicant Insights
🔍 Company Context
- Industry: Biotechnology Research, focusing on peripheral nerve regeneration and repair
- Company Size: 201-500 employees
- Founded: 2002
- Company Description: Axogen is the leading company focused specifically on the science, development, and commercialization of technologies for peripheral nerve regeneration and repair. They are passionate about helping to restore peripheral nerve function and quality of life to patients with physical damage or discontinuity to peripheral nerves by providing innovative, clinically proven, and economically effective repair solutions for surgeons and health care providers.
- Company Specialties: Medical Device, Peripheral Nerve Repair, Biotechnology, Tissue Engineering, Regenerative Medicine, Translational Science, Processed Nerve Allograft, Biologics, Life Science, and Breast Reconstruction Nerve Repair
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and enhancement of Axogen's content capabilities
- Reporting Structure: Reports directly to the Sr. Brand and Creative Content Strategy Manager
- Work Arrangement: On-site, with minimal but occasional travel required
- Growth Opportunities: Potential to grow and enhance Axogen's content capabilities, develop repeatable content workflows, and contribute to the team's agile culture
🌍 Location & Work Environment
- Office Type: On-site, with a collaborative and friendly team culture that values unique perspectives
- Office Location: 111 West Oak Ave., Tampa, FL 33602
- Geographic Context: Tampa, Florida, offers a diverse and vibrant urban environment with a cost of living slightly above the national average
- Work Schedule: Standard business hours, with the flexibility to work remotely on an as-needed basis
💼 Interview & Application Insights
- Typical Process: Online application submission, phone or video screen, in-person interviews with relevant team members, and a final interview with the hiring manager
- Key Assessment Areas: Writing samples, portfolio, and behavioral questions focusing on communication skills, problem-solving, and adaptability to new topics and regulations
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences, such as copywriting, content creation, and project management
- Include a portfolio or writing samples demonstrating your ability to translate complex information for non-technical audiences
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite
- Content management systems (e.g., WordPress, Drupal)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Google Analytics
👔 Cultural Fit Considerations
- Company Values: Innovation, Collaboration, Integrity, Quality, and Patient Focus
- Work Style: Collaborative, agile, and fast-paced, with a focus on moving quickly and iterating content based on performance metrics
- Self-Assessment Questions:
- How do you ensure that your content aligns with Axogen's brand voice and regulatory standards?
- How do you stay organized and manage multiple projects with tight deadlines?
- How do you approach learning about new topics and translating complex information for non-technical audiences?
⚠️ Potential Challenges
- Balancing multiple projects and deadlines while maintaining a high level of quality and accuracy
- Keeping up with the fast-paced and ever-changing nature of the biotechnology industry
- Adapting to Axogen's unique company culture and regulatory requirements
📈 Similar Roles Comparison
- Compared to similar roles in the biotechnology industry, this position offers a unique focus on peripheral nerve repair and regeneration, requiring a strong understanding of medical and health economics information
- The role's emphasis on collaboration and agile workflows is common in startup and mid-size companies, offering opportunities for growth and enhancement of content capabilities
- Career progression may include moving into a senior content marketing role or specializing in a specific area of peripheral nerve repair and regeneration
📝 Sample Projects
- Developing a series of blog posts explaining the science behind peripheral nerve repair and regeneration for healthcare practitioners and patients
- Creating engaging social media content that raises awareness of Axogen's innovative solutions and encourages brand loyalty
- Collaborating with product managers to create compelling product collateral that highlights the unique benefits of Axogen's offerings
❓ Key Questions to Ask During Interview
- How does Axogen ensure that its content aligns with both its brand voice and regulatory standards?
- Can you describe a typical content development process workflow at Axogen, and how does the team maintain agility and speed?
- How does Axogen support the professional growth and development of its content marketing team members?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.axogeninc.com/careers?gh_jid=7975199002)
- Customize your resume and cover letter to highlight your relevant skills and experiences, such as copywriting, content creation, and project management
- Prepare a portfolio or writing samples demonstrating your ability to translate complex information for non-technical audiences
- Follow up with the Axogen HR team one week after submission to confirm receipt of your application and inquire about next steps
- Prepare for interviews by reflecting on your past experiences and how they have prepared you for this role, and researching Axogen's company culture and industry focus
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
