📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Digital Resource
🔹 Location: International - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: Entry to Mid-Level (0-2 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, SEO-optimized content for blogs, websites, and marketing materials
- Collaborating with cross-functional teams, including designers, SEO strategists, and account managers
- Publishing content using CMS platforms like WordPress and Webflow
- Leveraging AI writing tools to enhance and streamline content creation
ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to manage multiple content projects independently. Familiarity with AI writing tools is a plus but not required.
📋 Key Responsibilities
✅ Write engaging blogs for Digital Resource and client campaigns
✅ Create optimized website and landing page content
✅ Support internal content initiatives and marketing materials
✅ Collaborate with designers, SEO strategists, and account managers
✅ Publish content via CMS platforms like WordPress and Webflow
✅ Use AI writing tools to enhance and streamline the content creation process
ASSUMPTION: The role involves a mix of creative and technical tasks, requiring strong writing skills and the ability to work well within a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 0-2 years of experience in content marketing, copywriting, or a related role
Required Skills:
- Excellent writing, editing, and storytelling skills
- Strong research abilities and attention to detail
- Ability to manage multiple content projects independently
- Self-motivated and enthusiastic about digital marketing
Preferred Skills:
- Experience with AI writing tools (e.g., ChatGPT, Jasper)
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio of writing samples may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $40,000 - $60,000 per year (Based on industry standards for entry to mid-level content marketing roles in the Philippines)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) matching
- Paid time off
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range is an estimate based on industry standards for entry to mid-level content marketing roles in the Philippines. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Resource is a full-service internet marketing agency specializing in search engine optimization (SEO), online advertising, website design, and more.
Company Size: Digital Resource has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2014, with a history of consistent growth and recognition, including multiple appearances on the Inc. 5000 list.
Company Description:
- Digital Resource offers custom digital strategies to help businesses drive measurable growth
- The company values innovation, quality, and growth, fostering a creative and collaborative work environment
- Digital Resource is recognized as a great place to work, with a commitment to employee satisfaction and development
Company Specialties:
- Search Engine Optimization (SEO)
- Online Advertising (PPC)
- Website Design
- Directory Submission & Management
- Social Media Management & Advertising
- Email Marketing
- SEO Consulting & Classes
- Digital Marketing Consulting
- Online Reputation Management
- Managed Live Chat
- Videography & Photography
- Lead Generation
- Blogging & Link Building
- and PPC Advertising
Company Website: http://yourdigitalresource.com
ASSUMPTION: Digital Resource's focus on custom digital strategies and commitment to employee satisfaction make it an attractive opportunity for content marketing professionals seeking growth and innovation.
📊 Role Analysis
Career Level: Entry to Mid-Level (0-2 years of experience)
Reporting Structure: The Content Marketing Specialist will report directly to the Marketing Manager or a similar role.
Work Arrangement: This role is remote solely, with the option to work from anywhere in the world.
Growth Opportunities:
- Advancement to Senior Content Marketing Specialist or similar roles as experience and skills develop
- Expansion into related fields, such as SEO or social media marketing
- Potential to lead or mentor junior team members
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from anywhere, while the company's growth trajectory provides ample opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): N/A (Remote work only)
Geographic Context:
- The role is open to international applicants, with a preference for candidates in the Philippines
- The company has offices in West Palm Beach, Florida, and Nashville, Tennessee, but this role does not require on-site work
- The remote work arrangement allows for a flexible work-life balance
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The remote work arrangement and flexible hours provide a work-life balance that may appeal to candidates seeking a more flexible work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Content assessment or writing test
- Final interview with the Marketing Manager or a similar role
Key Assessment Areas:
- Writing and editing skills
- Understanding of SEO principles
- Ability to manage multiple projects independently
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your writing skills and relevant experience
- Include a portfolio of writing samples that demonstrate your range and versatility
- Prepare for the content assessment or writing test by brushing up on your SEO knowledge and practicing your writing skills
- Research the company and be prepared to discuss your alignment with their values and mission
ATS Keywords: Content Marketing, Copywriting, SEO, CMS, WordPress, Webflow, AI Writing Tools, Digital Marketing
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's specific needs. Candidates should be prepared for a thorough assessment of their writing skills and cultural fit.
🛠️ Tools & Technologies
- WordPress
- Webflow
- AI writing tools (e.g., ChatGPT, Jasper)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Growth
Work Style:
- Creative and collaborative
- Results-driven and focused on continuous improvement
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you results-driven and committed to continuous improvement?
- Are you adaptable and open to feedback, both from colleagues and clients?
ASSUMPTION: Candidates who align with Digital Resource's values and work style are more likely to succeed in the role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple content projects simultaneously may be challenging for candidates with limited experience
- The remote work arrangement may present unique challenges, such as maintaining work-life balance and staying motivated
- Candidates may face competition from other applicants with more experience or specialized skills
- The company's rapid growth may present challenges in terms of adapting to change and keeping up with new tools and technologies
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning.
📈 Similar Roles Comparison
- Content Marketing Specialist vs. Copywriter: While both roles involve writing engaging content, the Content Marketing Specialist role focuses more on SEO and digital marketing strategies
- Content Marketing Specialist vs. SEO Specialist: The Content Marketing Specialist role requires a broader range of skills, including writing, editing, and project management, while the SEO Specialist role focuses more on technical SEO strategies
- Career path: Content Marketing Specialists may advance to roles such as Senior Content Marketing Specialist, Marketing Manager, or even Chief Marketing Officer, depending on their skills and experience
ASSUMPTION: Understanding the differences between similar roles and the potential career paths can help candidates make informed decisions about their career goals and aspirations.
📝 Sample Projects
- Writing and optimizing blog posts for Digital Resource's website and client campaigns
- Creating landing page content for client websites, with a focus on conversion rate optimization
- Supporting internal content initiatives, such as creating marketing materials for company events or product launches
ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and tasks associated with the Content Marketing Specialist role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the company's content marketing efforts, and how can this role help address them?
- How does the company support the professional development and growth of its content marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its content marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does it support remote employees?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates a candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your writing skills and relevant experience
- Prepare a portfolio of writing samples that demonstrate your range and versatility
- Prepare for the content assessment or writing test by brushing up on your SEO knowledge and practicing your writing skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
