Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: Onit

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies to engage audiences and support lead generation
• Creating high-quality content across various formats, including blog posts, whitepapers, case studies, and social media posts
• Managing the editorial calendar and collaborating with cross-functional teams
• Optimizing content for search engines and measuring performance
• Activating internal thought leaders through the "Onit Ambassadors" program

ASSUMPTION: This role requires a high degree of execution and the ability to work independently or alongside contractors or an agency.

📋 Key Responsibilities

✅ Develop and execute content strategies that align with Onit's business goals, drive engagement, and capture leads

✅ Write, edit, and publish high-quality content across various formats, ensuring it adheres to Onit's brand voice and messaging guidelines

✅ Manage the editorial calendar and coordinate with internal stakeholders to gather insights and materials

✅ Optimize content for search engines and track engagement metrics to make data-driven adjustments

✅ Collaborate with cross-functional teams to gather insights, align content with business objectives, and distribute across appropriate marketing channels

✅ Own and manage the "Onit Ambassadors" program to activate internal thought leaders

ASSUMPTION: This role may require occasional work outside of standard business hours to meet deadlines or coordinate with team members in different time zones.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or a related field

Experience: 2-4 years of experience in content marketing, preferably in a B2B software or technology environment

Required Skills:

• Proven track record of creating compelling content that drives engagement and supports lead generation
• Strong understanding of SEO principles and experience with analytics tools (e.g., Google Analytics, HubSpot)
• Excellent writing, editing, and communication skills, with a keen eye for detail
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Experience with content management systems (CMS) and marketing automation platforms

Preferred Skills:

• Experience with project management tools (e.g., Asana, Trello)
• Familiarity with the legal tech industry

ASSUMPTION: While not explicitly stated, having experience with AI or machine learning technologies may be beneficial but is not required for this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $90,000 per year (Based on industry standards for a Content Marketing Specialist with 2-5 years of experience in a remote role)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Legal Tech

Company Size: 501-1,000 employees

Founded: 2011

Company Description:

• Onit is the global leader in AI-native legal operations solutions, transforming legal business processes with purpose-built technology
• Onit streamlines workflows, optimizes operations, and addresses critical challenges in contract management, legal spend tracking, matter management, and compliance
• Onit has offices worldwide and is headquartered in Atlanta, Georgia

Company Specialties:

• Process Automation
• Legal Technology
• Online Project Management
• Business Collaboration Tools
• Contract Review and Approval
• Matter Management
• Contract Lifecycle Management
• Legal Service Requests
• Legal Holds
• e-Billing
• Workflow Management
• Business Continuity
• NDA Management
• Legal Operations
• Workflow Tool
• Law Department Operations
• Workflow Automation
• Artificial Intelligence (AI) and Machine Learning

Company Website: www.onit.com

ASSUMPTION: Onit's focus on AI and machine learning technologies sets it apart from traditional legal tech companies and may present unique opportunities and challenges for the Content Marketing Specialist.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Content Marketing team lead

Work Arrangement: Remote, with occasional on-site meetings or events

Growth Opportunities:

• Advancement to a Senior Content Marketing role or a specialized position (e.g., Content Marketing Manager, Content Strategist)
• Expanding skills in AI and machine learning technologies
• Gaining experience in a fast-growing, innovative company

ASSUMPTION: As Onit continues to grow and expand its AI-centric platform, there may be opportunities for the Content Marketing Specialist to contribute to and learn from these developments.

🌍 Location & Work Environment

Office Type: Remote, with occasional on-site meetings or events

Office Location(s): United States (Multiple States)

Geographic Context:

• The United States has a diverse legal landscape, with varying regulations and practices across states
• Onit's remote work arrangement allows for flexibility in location, with the potential for occasional travel to attend events or meetings
• The legal tech industry is growing and evolving, with new trends and technologies emerging regularly

Work Schedule: Full-time (40 hours per week), with flexibility for occasional remote work

ASSUMPTION: The remote work arrangement may require the Content Marketing Specialist to have strong self-motivation, time management, and communication skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Content Marketing team
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Understanding of SEO principles and analytics tools
• Ability to manage multiple projects simultaneously
• Cultural fit with Onit's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Provide examples of your writing and editing work, demonstrating your ability to create compelling content
• Demonstrate your understanding of SEO principles and analytics tools in your application materials
• Showcase your ability to manage multiple projects and meet deadlines

ATS Keywords: Content creation, content strategy, SEO, editorial calendar, brand voice, performance measurement, collaboration, thought leadership, writing, editing, communication, project management, analytics, CMS, marketing automation

ASSUMPTION: Onit's use of AI and machine learning technologies may influence the interview process, with potential questions or assessments related to these topics.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress or HubSpot
• Marketing automation platforms like HubSpot or Marketo
• SEO tools such as SEMrush, Ahrefs, or Moz
• Analytics tools like Google Analytics
• Project management tools (e.g., Asana, Trello)
• AI and machine learning technologies (potentially)

ASSUMPTION: The Content Marketing Specialist may be expected to learn and utilize new tools and technologies as needed, including AI and machine learning platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Integrity
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have strong communication skills and the ability to collaborate with cross-functional teams?
• Are you committed to continuous learning and improvement, particularly in the areas of AI and machine learning?

ASSUMPTION: Onit's focus on AI and machine learning technologies may require the Content Marketing Specialist to be adaptable and open to learning new skills and tools.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Keeping up with the fast-paced nature of the legal tech industry and Onit's growth
• Adapting to new tools and technologies, including AI and machine learning platforms
• Balancing remote work and maintaining strong communication with team members

ASSUMPTION: The Content Marketing Specialist must be proactive, organized, and able to manage their time effectively to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, this position requires a strong understanding of SEO principles and experience with analytics tools
• Onit's focus on AI and machine learning technologies sets it apart from traditional legal tech companies, presenting unique opportunities and challenges
• This role offers the potential for career growth and learning opportunities in a fast-growing, innovative company

ASSUMPTION: The Content Marketing Specialist should be prepared to adapt to Onit's unique focus on AI and machine learning technologies and the fast-paced nature of the legal tech industry.

📝 Sample Projects

• Developing a comprehensive content strategy to support Onit's growth and expansion into new markets
• Creating a series of blog posts or whitepapers that showcase Onit's AI-native legal operations solutions and their benefits for legal teams
• Managing the editorial calendar and coordinating with internal stakeholders to gather insights and materials for upcoming content
• Optimizing content for search engines and tracking engagement metrics to make data-driven adjustments

ASSUMPTION: The Content Marketing Specialist should be prepared to take on a wide range of projects, from strategic planning to tactical execution, to support Onit's business goals.

❓ Key Questions to Ask During Interview

• How does Onit's focus on AI and machine learning technologies influence the content marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Content Marketing team collaborate with other departments, such as Sales and Product Management?
• What opportunities are there for professional development and growth within the Content Marketing team and Onit as a whole?
• How does Onit support work-life balance for remote employees?

ASSUMPTION: The Content Marketing Specialist should use the interview process to gain a clear understanding of Onit's unique focus on AI and machine learning technologies and how this influences the role and the company's overall strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Provide examples of your writing and editing work, demonstrating your ability to create compelling content
• Demonstrate your understanding of SEO principles and analytics tools in your application materials
• Showcase your ability to manage multiple projects and meet deadlines
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.