Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: Degy Booking International, Inc.

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Creating and optimizing engaging content across multiple channels
• Collaborating with cross-functional teams to develop content strategy
• Managing email marketing campaigns through Pardot/Salesforce
• Analyzing content performance and using insights to improve future strategy
• Staying current with content trends and digital marketing best practices

ASSUMPTION: This role requires a high level of creativity, attention to detail, and project management skills. The ideal candidate will be a self-starter with strong communication skills and the ability to work effectively in a remote environment.

📋 Key Responsibilities

✅ Create, edit, and produce high-quality content and graphics for various platforms

✅ Ensure content aligns with the company's brand identity and objectives

✅ Collaborate with marketing, sales, and other teams to develop cohesive content strategy

✅ Optimize content for SEO and analyze performance using Google Analytics

✅ Maintain a consistent brand voice across all content and platforms

✅ Oversee and execute email marketing strategy through Pardot/Salesforce

✅ Stay organized and manage content and graphics delivery to team members

✅ Make data-driven decisions to improve content quality

✅ Create and manage weekly and monthly content calendars

✅ Participate in other marketing strategies relating to website, app, and technology platforms

✅ Oversee direct reports, including interns, Skillbridge associates, and general staff

✅ Lead with a positive attitude and handle a fast-paced environment with off-hours requests

ASSUMPTION: This role may require occasional travel to support the needs of the company and may include work on nights, weekends, and some holidays.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 2 years of professional marketing experience

Required Skills:

• Proven track record of managing effective content-driven programs
• Strong graphic design and content creation skills
• Familiarity with design programs (CapCut, Adobe, Canva) and project management tools (Asana)
• Working knowledge of Office 365, SharePoint, Salesforce, and other related programs
• Excellent communication, organizational, and analytical skills
• Ability to work effectively in a remote environment

Preferred Skills:

• Familiarity with Pardot and other marketing automation tools
• Experience with SEO best practices and Google Analytics
• Knowledge of the music industry or event planning

ASSUMPTION: Candidates should be US citizens or qualified to work in the US.

💰 Compensation & Benefits

Salary Range: $45,000 USD per year

Benefits:

• Opportunities for bonuses based on performance
• Salary increases based on performance
• Qualification into the company’s 401k and pension programs after required time served
• Paid Time Off (PTO) including vacation and company holidays
• General work expenses covered (wifi, computer, travel, supplies)
• Cell phone plan offered through company phone plan

Working Hours: Full-time (40 hours per week) with flexible hours and occasional off-hours requests

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Specialist with 2-5 years of experience working remotely in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Music and entertainment booking

Company Size: 11-50 employees

Founded: 1996

Company Description:

• Degy Booking International, Inc. is the booking arm of Degy Entertainment, specializing in college and military bookings
• The company works with nearly 100 music acts and books over 2000 events each year worldwide
• Degy Entertainment was started as a management firm in 1996 and grew through acquisitions

Company Specialties:

• Music booking and management
• College and military event planning

Company Website: http://www.degy.com

ASSUMPTION: Degy Booking International, Inc. is a well-established company in the music and entertainment industry with a strong focus on college and military bookings.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and leadership

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: Remote (US only) with occasional travel required

Growth Opportunities:

• Potential to lead and mentor direct reports, including interns and general staff
• Opportunities for bonuses and salary increases based on performance
• Qualification into the company’s 401k and pension programs after required time served

ASSUMPTION: This role offers opportunities for career growth and leadership within the marketing team.

🌍 Location & Work Environment

Office Type: Remote (home office)

Office Location(s): United States

Geographic Context:

• The United States has a diverse range of cultural and professional opportunities for marketing professionals
• Working remotely allows for flexibility and a better work-life balance
• The company may require occasional travel to support its events and clients

Work Schedule: Full-time (40 hours per week) with flexible hours and occasional off-hours requests

ASSUMPTION: The remote work environment offers flexibility and a better work-life balance, but may require occasional travel and off-hours work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Marketing Director
• Portfolio or work sample review
• Final interview with the Marketing Director or other team members

Key Assessment Areas:

• Creativity and graphic design skills
• Content creation and strategy development
• Communication and collaboration skills
• Project management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Include a portfolio or work samples showcasing your content creation and graphic design skills
• Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills

ATS Keywords: Content creation, graphic design, marketing strategy, email marketing, SEO, project management, remote work, collaboration, communication

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• CapCut, Adobe, Canva (graphic design)
• Office 365 (word processing, spreadsheets, presentations)
• SharePoint (collaboration and document management)
• Salesforce, Pardot (CRM and email marketing)
• Asana (project management)
• Google Analytics (web analytics)

ASSUMPTION: The required tools and technologies may change or be updated based on the company's needs and industry trends.

👔 Cultural Fit Considerations

Company Values:

• Passion for music and entertainment
• Commitment to customer satisfaction
• Collaboration and teamwork
• Adaptability and innovation

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to changing business demands
• Self-motivated and able to work independently

Self-Assessment Questions:

• Do you have a passion for music and entertainment, and a strong understanding of the industry?
• Are you comfortable working in a remote, home office environment and collaborating with team members virtually?
• Do you have strong organizational skills and the ability to manage multiple projects simultaneously?

ASSUMPTION: The ideal candidate for this role will be a creative, self-motivated individual with strong communication and collaboration skills, and a passion for music and entertainment.

⚠️ Potential Challenges

• Occasional travel requirements may disrupt personal schedules and routines
• Working remotely may present distractions and require self-discipline
• Managing multiple projects and deadlines may be challenging at times
• Occasional off-hours work requests may impact work-life balance

ASSUMPTION: These challenges can be mitigated by effective time management, communication, and self-care strategies.

📈 Similar Roles Comparison

• This role is similar to other Content Marketing Specialist positions, but may have a stronger focus on the music and entertainment industry
• Compared to other marketing roles, this position may require more graphic design and content creation skills
• Career paths for this role may include advancement to senior marketing roles, management positions, or specialized marketing roles within the music and entertainment industry

ASSUMPTION: This role offers unique opportunities for career growth and specialization within the music and entertainment industry.

📝 Sample Projects

• Developing and executing a social media campaign to promote an upcoming concert event
• Creating and optimizing blog content to improve SEO and drive organic traffic
• Managing an email marketing campaign to announce a new album release and tour dates

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
• How does the company foster a positive and inclusive work environment, particularly for remote team members?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the team's dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare a portfolio or work samples showcasing your content creation and graphic design skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.