🔹 Job Title: Content Marketing Specialist
🔹 Company: Havas Group
🔹 Location: London, United Kingdom
🔹 Job Type: On-site, Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 15, 2025
🚀 Job Overview
Key aspects of this role include:
- Managing content for the content and Red Connect team, ensuring strategic thinking, briefing freelance writers, designers, and proofing work.
- Acting as the primary writer for the content team, responsible for producing written content for agency clients.
- Collaborating with the content strategy team to develop content ideas and plans that span turning insights into content engagement plans and concepts.
- Working with the design team to ensure synergy between written and creative elements of content.
- Joining client calls from an editorial perspective to help establish effective relationships with all clients.
- Conducting robust strategic research and content audits to develop on-point editorial.
- Working closely with the Global Head of Strategy as part of content strategy plans for clients, including conducting research and contributing editorial ideas to content plans.
- Being able to write, edit, and understand complex scientific documents and apply strict style guidelines.
- Establishing a robust QA process to ensure all work that goes over to clients is of the highest standard possible.
- Staying abreast of the content & approval process both internally and with clients.
- Collaborating with account teams and external stakeholders, and leading content and editorial brainstorms where needed.
- Reviewing insights and optimizing content according to data and learnings.
- Sharing relevant information relating to social media and editorial landscape.
- Making the right creative calls in the absence of the Creative Director.
- Keeping up-to-date with the latest AI innovations and tools and ethically incorporating AI into the areas of work where appropriate.
- Proactively seeking professional development through proposed training and development both internally and externally.
- Leveraging internal tools to derive insights (such as SEO, social listening, etc.) to help drive best-in-class content solutions for clients.
- Maintaining a positive and solutions-oriented attitude, spotting potential issues ahead of time and proactively forming appropriate solutions in collaboration with relevant team members.
ASSUMPTION: This role requires a strong understanding of writing for C-Suite and senior leaders, as well as excellent attention to detail and communication skills. The ideal candidate will have experience in various types of writing across different industries, particularly B2B and B2C.
📋 Key Responsibilities
✅ Content Management & Strategy
- Manage content for the content and Red Connect team, ensuring strategic thinking, briefing freelance writers, designers, and proofing work.
- Act as the primary writer for the content team, responsible for producing written content for agency clients.
- Collaborate with the content strategy team to develop content ideas and plans that span turning insights into content engagement plans and concepts.
- Work with the design team to ensure synergy between written and creative elements of content.
- Join client calls from an editorial perspective to help establish effective relationships with all clients.
- Conduct robust strategic research and content audits to develop on-point editorial.
- Work closely with the Global Head of Strategy as part of content strategy plans for clients, including conducting research and contributing editorial ideas to content plans.
- Be able to write, edit, and understand complex scientific documents and apply strict style guidelines.
- Establish a robust QA process to ensure all work that goes over to clients is of the highest standard possible.
- Stay abreast of the content & approval process both internally and with clients.
- Collaborate with account teams and external stakeholders, and lead content and editorial brainstorms where needed.
- Review insights and optimize content according to data and learnings.
- Share relevant information relating to social media and editorial landscape.
- Make the right creative calls in the absence of the Creative Director.
- Keep up-to-date with the latest AI innovations and tools and ethically incorporate AI into the areas of work where appropriate.
- Proactively seek professional development through proposed training and development both internally and externally.
- Leverage internal tools to derive insights (such as SEO, social listening, etc.) to help drive best-in-class content solutions for clients.
- Maintain a positive and solutions-oriented attitude, spotting potential issues ahead of time and proactively forming appropriate solutions in collaboration with relevant team members.
ASSUMPTION: This role requires a strong understanding of writing for C-Suite and senior leaders, as well as excellent attention to detail and communication skills. The ideal candidate will have experience in various types of writing across different industries, particularly B2B and B2C.
🎯 Required Qualifications
Education:
- Bachelor's degree in English, Journalism, Communications, or a related field.
Experience:
- Proven experience (2-5 years) in content marketing, copywriting, or a similar role.
- Experience working with C-Suite and senior leaders.
- Experience managing freelance writers and designers.
Required Skills:
- Excellent written and verbal communication skills.
- Strong attention to detail and proofreading skills.
- Experience in content strategy and planning.
- Familiarity with SEO best practices.
- Ability to work independently and manage multiple projects simultaneously.
- Proficiency in Microsoft Office Suite and Google Suite.
- Experience with project management tools (e.g., Asana, Trello, Jira) is a plus.
Preferred Skills:
- Experience with AI tools for content creation and optimization.
- Familiarity with the pharmaceutical and global governance sectors.
- Knowledge of the Adobe Creative Suite.
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree. Candidates with experience in a variety of writing styles and industries are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for the role and location)
Benefits:
- Competitive pension scheme.
- Private medical insurance.
- Life assurance.
- 25 days' annual leave (plus bank holidays).
- Flexible working hours.
- Employee assistance program.
- Access to learning and development opportunities.
- Subsidized gym membership.
- Season ticket loan.
- Cycle to work scheme.
- Employee discounts and offers.
Working Hours: Full-time (37.5 hours per week), Monday - Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 10,001+ employees
Founded: 1835 (Paris, France)
Company Description: Havas is one of the world's largest global communications networks, with over 23,000 people in over 100 markets. Founded in 1835 in Paris, Havas has developed a seamlessly integrated global strategy and operating system, Converged, designed to answer clients' needs for standout, cross-functional, end-to-end communications solutions, supercharged by data, tech, and AI, but powered by humans. Through its 70+ Havas Villages around the world, covering all communication activities, Havas' teams work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive.
Company Specialties: Advertising, Branding, Digital Marketing, Social Media Marketing, Public Relations, and more.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Content Marketing Specialist will report directly to the Managing Partner.
Work Arrangement: On-site, full-time (37.5 hours per week, Monday - Friday, 9:00 AM - 5:30 PM with a 30-minute lunch break)
Growth Opportunities:
- Potential to progress to a Senior Content Marketing Manager or similar role within 1-2 years.
- Opportunities to work on global accounts and collaborate with teams across different markets.
- Access to learning and development opportunities to enhance skills and advance career growth.
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to progress to a senior-level position within 1-2 years. The ideal candidate will be proactive in seeking out learning and development opportunities to advance their career.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London.
Office Location: Havas Village London - 37.5, 100-110 Oxford Street, London, W1D 1LP, United Kingdom
Geographic Context: London, United Kingdom - A vibrant, multicultural city with a thriving advertising and marketing industry.
Work Schedule: Monday - Friday, 9:00 AM - 5:30 PM with a 30-minute lunch break.
ASSUMPTION: The office environment is modern, collaborative, and centrally located, providing an ideal setting for creative and innovative work. The location in central London offers easy access to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
1. Online application review.
2. Phone or video screening.
3. In-person or virtual interview with the hiring manager and a member of the HR team.
4. Final interview with the Managing Partner and another team member.
5. Offer and onboarding.
Key Assessment Areas:
- Writing samples and portfolio.
- Strategic thinking and content planning.
- Attention to detail and proofreading skills.
- Communication and interpersonal skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Showcase your writing samples and portfolio, demonstrating your versatility and ability to adapt to different styles and industries.
- Prepare for content-related interview questions, such as writing prompts or scenario-based tasks.
- Research the company and its clients to demonstrate your understanding of their brand and industry.
- Be ready to discuss your experience with C-Suite and senior leaders, and how you've tailored content to their needs.
ATS Keywords: Content Marketing, Content Strategy, Copywriting, Editing, Proofreading, Social Media, SEO, Project Management, Client Relations, Stakeholder Management, AI, Content Audits, Creative Thinking, B2B Writing, B2C Writing, Team Collaboration, Attention to Detail, Communication, Project Management Tools.
ASSUMPTION: The interview process will focus on assessing your writing skills, strategic thinking, and cultural fit. Be prepared to discuss your experience with C-Suite and senior leaders and how you've tailored content to their needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (Docs, Sheets, Slides)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign) - preferred but not required
- Project management tools (e.g., Asana, Trello, Jira)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- AI content creation and optimization tools (e.g., Copy.ai, Frase, Jasper.ai) - preferred but not required
ASSUMPTION: Familiarity with industry-standard tools and software is essential for this role. While experience with AI content creation and optimization tools is preferred, the ideal candidate will be eager to learn and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: We are curious about the world and our clients' businesses.
- Creativity: We believe in the power of creativity to drive business results.
- Collaboration: We work together, sharing ideas and expertise to deliver the best possible outcomes.
- Bravery: We are brave in our approach to challenges and opportunities.
- Responsibility: We take responsibility for our actions and their impact on our clients, colleagues, and the wider community.
Work Style:
- Agile and adaptable, able to manage multiple projects and deadlines simultaneously.
- Collaborative and team-oriented, with strong communication and interpersonal skills.
- Strategic and analytical, with a keen eye for detail and a passion for continuous learning.
- Proactive and solutions-oriented, with a positive attitude and a can-do approach to challenges.
Self-Assessment Questions:
1. How do you align with the company value of curiosity, and how does this drive your approach to content creation and strategy?
2. Describe a time when you had to adapt your writing style to a new industry or audience. How did you approach this challenge, and what was the outcome?
3. How do you ensure that your content is not only engaging but also drives meaningful results for clients? Can you provide an example of a successful content campaign you've worked on?
4. How do you stay up-to-date with industry trends and best practices in content marketing, and how do you incorporate this knowledge into your work?
ASSUMPTION: The ideal candidate will be able to demonstrate a strong alignment with the company values and work style, with a clear understanding of how their skills and experience fit within the role and the broader organization.
⚠️ Potential Challenges
1. Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.
2. Working with diverse clients and industries, necessitating adaptability and a quick learning curve.
3. Collaborating with cross-functional teams and external stakeholders, requiring excellent communication and interpersonal skills.
4. Keeping up with the latest AI innovations and tools, demanding continuous learning and adaptation.
ASSUMPTION: The ideal candidate will be proactive in addressing these challenges, with a positive attitude and a solutions-oriented approach to overcome obstacles and drive success.
📈 Similar Roles Comparison
1. Content Marketing Manager vs. Content Marketing Specialist:
- A Content Marketing Manager typically has more experience (5-8+ years) and oversees a team, while a Content Marketing Specialist focuses on individual contributor tasks.
- A Content Marketing Manager is responsible for developing and implementing content strategies, while a Content Marketing Specialist executes these strategies and creates content.
- Both roles require strong writing, strategic thinking, and project management skills, but the Content Marketing Manager role involves more team leadership and stakeholder management.
2. Industry-specific context:
- This role requires experience in both B2B and B2C content creation, with a strong understanding of writing for C-Suite and senior leaders.
- Familiarity with the pharmaceutical and global governance sectors is preferred but not required.
3. Career path comparison:
- A Content Marketing Specialist can progress to a Content Marketing Manager or similar role within 1-2 years, with relevant experience and strong performance.
- From a Content Marketing Manager role, potential career paths include Senior Content Marketing Manager, Head of Content, or Director of Content Marketing, depending on the organization's structure and growth opportunities.
ASSUMPTION: Understanding the differences between these roles and the career paths they offer is essential for candidates to make informed decisions about their career growth and development.
📝 Sample Projects
1. Pharmaceutical Industry Whitepaper:
- Conducted extensive research on a specific pharmaceutical topic.
- Developed a comprehensive whitepaper, including an executive summary, targeted at C-Suite and senior leaders in the industry.
- Collaborated with designers to create visually appealing and informative content.
- Ensured the whitepaper adhered to strict style guidelines and was optimized for SEO.
2. B2C Social Media Campaign:
- Created engaging and on-brand social media content for a consumer-facing client.
- Developed a content calendar and posting schedule to maximize engagement and reach.
- Collaborated with the design team to create eye-catching visuals and graphics.
- Analyzed campaign performance and optimized content based on data and insights.
3. B2B Thought Leadership Blog Series:
- Conducted in-depth research on industry trends and best practices.
- Wrote a series of blog posts targeted at C-Suite and senior leaders in the B2B space.
- Ensured each blog post was optimized for SEO and aligned with the client's TOV and guidelines.
- Collaborated with the content strategy team to develop a content engagement plan and concept that attracted and retained audiences.
ASSUMPTION: These sample projects demonstrate the versatility and adaptability required for this role, as well as the candidate's ability to create engaging and effective content tailored to different industries, audiences, and channels.
❓ Key Questions to Ask During Interview
1. Role Responsibilities:
- Can you describe a typical day or week in this role?
- How does this role fit into the broader content and Red Connect team structure?
- What are the most pressing priorities for this role in the first 30, 60, and 90 days?
2. Content Creation & Strategy:
- How would you approach creating content for a new client or industry?
- Can you describe your process for conducting content audits and developing content strategies?
- How do you ensure that content is not only engaging but also drives meaningful results for clients?
3. Team Collaboration & Work Environment:
- How does this role collaborate with other teams and departments within the agency?
- What is the team culture like, and how does it support creativity and innovation?
- How does the agency support work-life balance and employee well-being?
4. Career Growth & Development:
- What opportunities are there for professional growth and development within this role and the agency?
- How does the agency support employees in advancing their careers and taking on new challenges?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their eagerness to understand the work environment, team dynamics, and career growth opportunities.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://wd3.myworkdaysite.com/recruiting/havas/GroupExternalCareerSite/job/London/Content-Marketing-Specialist_JR008366).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Showcase your writing samples and portfolio, demonstrating your versatility and ability to adapt to different styles and industries.
4. Prepare for content-related interview questions, such as writing prompts or scenario-based tasks.
5. Research the company and its clients to demonstrate your understanding of their brand and industry.
6. Be ready to discuss your experience with C-Suite and senior leaders, and how you've tailored content to their needs.
7. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
