Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: Civitas Learning

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: SEO & Content Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and managing high-quality content across multiple formats
• Executing a comprehensive content strategy to engage customers throughout the customer lifecycle
• Leveraging AI tools to enhance content personalization and distribution
• Collaborating with cross-functional teams including marketing, product, and sales

ASSUMPTION: The emphasis on AI tools suggests an expectation for the candidate to bring innovative solutions to content marketing, potentially requiring familiarity with current digital trends and automation technologies.

📋 Key Responsibilities

✅ Execute a comprehensive content strategy to engage customers at every funnel stage.

✅ Manage, create, and maintain content for blogs, white papers, research reports, videos, podcasts, and lead-generation assets.

✅ Optimize content for SEO, distribution, and engagement.

✅ Develop content that supports demand generation and lead nurturing campaigns.

✅ Create sales enablement materials like case studies, product one-pagers, and pitch decks.

✅ Manage and create content for social media and owned email newsletters.

✅ Leverage AI tools to enhance content creation, personalization, and distribution.

✅ Stay updated on the latest AI-powered content marketing trends and tools.

✅ Manage multiple content projects with attention to detail and strict deadlines.

✅ Edit and proofread content to maintain brand voice and messaging consistency.

✅ Lead a team of external content professionals, ensuring the successful execution of content projects.

✅ Monitor content performance analytics, providing insights and recommendations to improve content effectiveness.

ASSUMPTION: The candidate is expected to have a proactive approach in leading content strategies and optimizing performance, indicating self-sufficiency and leadership qualities beyond core content creation skills.

🎯 Required Qualifications

Education: Not specified

Experience: 3-5 years in content marketing, product marketing, or related roles

Required Skills:

• Strong writing, editing, and communication skills
• Experience with AI tools for content creation and optimization
• Understanding of SEO, lead generation, and inbound marketing strategies

Preferred Skills:

• Experience in education technology, SaaS, and B2B industries
• Familiarity with tools like HubSpot, SEMrush, and WordPress

ASSUMPTION: While a specific educational background is not listed, a degree in Communications, Marketing, or a related field is commonly preferred for similar roles.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD

Benefits:

• Flexible work hours and remote work environment
• Opportunity to influence and grow within a dynamic team
• Access to industry-standard tools and technologies

Working Hours: 40 hours per week

ASSUMPTION: Benefits likely include standard offerings such as health insurance, retirement plans, and professional development opportunities, but these are not detailed in the listing.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs, focusing on student success

Company Size: 157 employees, which suggests a close-knit and potentially agile work environment

Founded: 2011, integrating advanced analytics into education

Company Description:

• Leads in intelligent student success platforms
• Leverages data to improve educational outcomes
• Partners with over 325 colleges to impact 8 million students

Company Specialties:

• Predictive Analytics
• Education Management
• Data Science and SaaS

Company Website: http://civitaslearning.com

ASSUMPTION: The company's emphasis on data and analytics suggests a forward-thinking culture steeped in innovation and technology adoption.

📊 Role Analysis

Career Level: Mid-level, suited for professionals with a few years of specialized experience

Reporting Structure: Reports to the Director of Marketing

Work Arrangement: Fully remote, providing flexibility in work-life balance

Growth Opportunities:

• Opportunities to lead and innovate within the content marketing space
• Potential to expand into managerial or strategic roles
• Access to cutting-edge tools and technologies enhances technological acumen

ASSUMPTION: The company's investment in talent seems to nurture both skill development and career progression, although specific programs aren't detailed.

🌍 Location & Work Environment

Office Type: Remote; no physical office location required

Office Location(s): Austin, TX (HQ); multiple international collaborative offices

Geographic Context:

• Headquartered in a major tech hub
• Global reach with a strong US focus
• Remote work allows flexibility and geographical independence

Work Schedule: Flexible, aligns with standard US business hours but may require adaptability due to meetings across time zones

ASSUMPTION: The applicant should be comfortable with remote team collaboration and the associated autonomy.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial phone screening
• Virtual interviews with HR and team leads

Key Assessment Areas:

• Content creation skills and portfolio review
• Technical proficiency with AI tools
• Cultural fit and alignment with company values

Application Tips:

• Showcase digital marketing and AI integration experience
• Prepare to discuss content strategy examples
• Highlight adaptability and team collaboration experiences

ATS Keywords: Content Marketing, SEO, AI Tools, Lead Generation, Social Media

ASSUMPTION: The application process may include skills tests or portfolio presentations to evaluate proficiency and expertise.

🛠️ Tools & Technologies

• HubSpot
• SEMrush
• WordPress

ASSUMPTION: The role likely requires adaptability to additional emerging marketing tools and platforms not explicitly listed.

👔 Cultural Fit Considerations

Company Values:

• Commitment to diversity and inclusion
• Innovation in education technology
• Transparent and results-driven work ethic

Work Style:

• Collaboration across remote teams
• Emphasis on proactive communication
• Innovative approach towards problem-solving

Self-Assessment Questions:

• Am I comfortable working in a fully remote environment?
• Can I effectively manage multiple content projects concurrently?
• Do I have experience with AI tools in content marketing?

ASSUMPTION: Candidates will thrive if they demonstrate alignment with a mission-driven and innovation-focused company culture.

⚠️ Potential Challenges

• Navigating the complexities of AI and content automation
• Ensuring consistent engagement across varied content formats
• Balancing strategic content direction with detailed project execution
• Adjusting to varying demands and quick turnaround times

ASSUMPTION: The dynamic nature of remote work and digital marketing will require adaptability and resilience from applicants.

📈 Similar Roles Comparison

• This role offers more flexibility compared to on-site roles
• Emphasis on AI tools may differ from traditional content marketing positions
• Greater focus on leveraging educational technology and predictive analytics

ASSUMPTION: Comparing roles within education technology may highlight unique industry requirements and innovations.

📝 Sample Projects

• Developing an AI-enhanced content marketing campaign
• Creating a multi-format content series for lead generation
• Designing a comprehensive SEO strategy for new product lines

ASSUMPTION: While specific project details are not provided, applicants should be prepared to showcase relevant past work and thought processes.

❓ Key Questions to Ask During Interview

• What are the fastest growing segments or strategies within your content marketing efforts?
• How does the company measure the success of its content marketing programs?
• What are the most significant challenges currently facing your marketing team?
• How does Civitas Learning incorporate AI tools into daily marketing functions?
• What opportunities exist for professional growth and development?

ASSUMPTION: These questions focus on understanding the strategic outlook of the marketing department and potential career growth within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Civitas Learning career portal
• Prepare a portfolio showcasing relevant projects
• Highlight AI and SEO optimizations in your application
• Tailor your resume to include relevant keywords
• Prepare for a virtual interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.