Content Marketing Specialist (Board Portal & Governance)

📌 Core Information

🔹 Job Title: Content Marketing Specialist (Board Portal & Governance)

🔹 Company: Azeus Convene

🔹 Location: Barcelona, Catalonia, Spain

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Barcelona) with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a content strategy aligned with ABM campaigns targeting high-value accounts in Spanish listed companies and the BSFI sector.
• Creating compelling, targeted, and authoritative content on board portals, corporate governance, and ESG topics.
• Collaborating closely with sales and the ABM team to tailor content that addresses specific account pain points, competitive differentiation, and regulatory requirements.
• Optimizing content distribution across digital channels (web, social media, email) in collaboration with the Digital Marketing Specialist.

ASSUMPTION: This role requires a strong understanding of board portals, corporate governance, and ESG, as well as excellent research, writing, and analytical skills. Fluency in Spanish and English is essential for this position.

📋 Key Responsibilities

✅ Develop and execute a content strategy aligned with ABM campaigns targeting high-value accounts.

✅ Research and produce high-quality, industry-specific content such as whitepapers, case studies, thought leadership articles, guides, and blog posts on board governance and corporate compliance topics.

✅ Collaborate closely with sales and the ABM team to tailor content that addresses specific account pain points, competitive differentiation, and regulatory requirements.

✅ Create and maintain a library of content assets designed to nurture prospects through the buyer journey.

✅ Partner with the Digital Marketing Specialist to optimize content distribution across digital channels (web, social media, email).

✅ Coordinate with external experts, analysts, and industry thought leaders to develop authoritative content pieces.

✅ Regularly measure content effectiveness through analytics, refining content strategies based on performance insights.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: 3+ years of experience in B2B content marketing, ideally within SaaS, board portals, corporate governance, compliance, or closely related fields.

Required Skills:

• Proven ability to create high-quality, persuasive, and authoritative content targeting C-level executives, board members, or senior management.
• Understanding of governance structures, regulatory compliance, ESG trends, and digital transformation within the corporate governance and financial services industries.
• Strong editorial and proofreading skills, with exceptional attention to detail.
• Excellent research and analytical abilities, capable of distilling complex industry topics into clear, engaging narratives.
• Fluency in Spanish and English, with excellent writing skills in both languages.

Preferred Skills:

• Experience with ABM strategies and tools.
• Knowledge of marketing automation platforms (e.g., HubSpot, Marketo).

ASSUMPTION: Candidates with experience in the board portal or governance software industry will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for a mid-level content marketing role in Barcelona)

Benefits:

• Competitive salary and performance-based incentives
• Hybrid working model with office based in Barcelona
• Opportunities for ongoing professional development
• Collaborative and dynamic work environment

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Board Management Software

Company Size: Medium (201-500 employees), offering a supportive and collaborative work environment with opportunities for growth and development.

Founded: Azeus Convene was founded in 2009, with a strong focus on providing innovative board portal solutions for senior-level executives and company secretaries worldwide.

Company Description:

• Azeus Convene is a leading board portal solution used by boards of directors of FTSE 100, Fortune 500, financial institutions, governments, and non-profit organizations in more than 100 countries.
• Their innovative board meeting software gives users complete control over the entire meeting process, ensuring good governance driven by security and accountability.
• Convene is designed specifically for senior-level executives and company secretaries, providing a seamless paperless board meeting experience across all devices.

Company Specialties:

• Board Management Software
• Board Meeting Software
• Board Meeting App
• Paperless Meeting
• Paperless Board Meeting
• Board of Directors
• Virtual AGM
• Annual General Meeting
• AGM
• Corporate Secretaries
• Corporate Governance
• Board Meetings
• Board Portal
• Virtual Meetings
• Remote Meetings
• Meeting Minutes
• Executive Assistant
• Digital Meetings
• Meeting Agenda
• and Hybrid AGM

Company Website: www.azeusconvene.com

ASSUMPTION: Azeus Convene's focus on board portal software and corporate governance makes it an ideal fit for candidates interested in these areas.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company.

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the ABM team, sales, and external experts.

Work Arrangement: Hybrid, with a flexible working arrangement that combines on-site work at the Barcelona office and remote work.

Growth Opportunities:

• Expanding the role's scope to include additional regions or industries as the company grows.
• Developing expertise in related areas, such as digital marketing or ABM strategies.
• Advancing to a senior or management role within the marketing department.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and productivity.

Office Location(s): Barcelona, Spain

Geographic Context:

• Barcelona is a vibrant, multicultural city with a high quality of life, offering a rich cultural scene, beautiful beaches, and a thriving food and drink industry.
• Catalonia is a region with a strong focus on innovation, technology, and entrepreneurship, making it an ideal location for a career in software development or related fields.
• Spain offers a warm, Mediterranean climate, with mild winters and hot summers, providing ample opportunities for outdoor activities and leisure.

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: Barcelona's vibrant culture and Catalonia's focus on innovation make it an attractive location for professionals in the tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and a member of the ABM team
• Final interview with the Marketing Director
• Job offer and onboarding

Key Assessment Areas:

• Writing and content creation skills
• Industry knowledge and understanding of board portals, corporate governance, and ESG
• Research and analytical abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide examples of your writing and content creation work, demonstrating your ability to create high-quality, authoritative content.
• Demonstrate your understanding of Azeus Convene's products and the corporate governance industry.

ATS Keywords: Content Marketing, ABM, Board Portals, Corporate Governance, ESG, Writing, Research, Analytics, Marketing, B2B, SaaS, Compliance, Spanish, English

ASSUMPTION: Azeus Convene's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to create compelling, targeted content for high-value accounts.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress, HubSpot)
• Marketing Automation Platforms (e.g., HubSpot, Marketo)
• Analytics Tools (e.g., Google Analytics, SEMrush)
• Project Management Tools (e.g., Asana, Trello)
• Collaboration Tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Familiarity with these tools is not required but would be an asset for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus
• Integrity
• Accountability

Work Style:

• Self-motivated and autonomous
• Strong communication and teamwork skills
• Adaptable and open to feedback
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a strong understanding of board portals, corporate governance, and ESG, and are you passionate about creating compelling content in these areas?
• Are you comfortable working independently and managing multiple projects with tight deadlines?
• Do you thrive in a collaborative, dynamic work environment and align with Azeus Convene's company values?

ASSUMPTION: Azeus Convene values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and regulatory changes in corporate governance and ESG
• Adapting to a fast-paced, dynamic work environment
• Balancing the demands of ABM campaigns and content creation

ASSUMPTION: These challenges can be overcome by strong organizational skills, a proactive approach to learning, and effective communication with the team.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, this position focuses specifically on ABM strategies and high-value accounts within the board portal and governance software industry.
• Candidates with experience in related industries or roles may find the focus on board portals and corporate governance to be a unique aspect of this role.
• This role offers significant growth potential, with opportunities to expand skills and advance within the company, making it an attractive choice for mid-career professionals looking to grow in their field.

ASSUMPTION: This role is well-suited for candidates interested in the board portal and governance software industry, with a strong background in content marketing and a desire to grow within the company.

📝 Sample Projects

• Developing a series of thought leadership articles on the importance of digital transformation in corporate governance for senior-level executives.
• Creating a comprehensive whitepaper on the role of board portals in enhancing ESG performance for financial institutions.
• Producing a case study on how Azeus Convene's board meeting software has improved the efficiency and effectiveness of board meetings for a major corporation.

ASSUMPTION: These sample projects demonstrate the range of content creation tasks required for this role, highlighting the need for strong research, writing, and analytical skills.

❓ Key Questions to Ask During Interview

• How does Azeus Convene support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the Marketing department collaborate with other teams, such as Sales and Product, to achieve company goals?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Azeus Convene measure the success of its content marketing efforts, and how can I contribute to improving these metrics?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their commitment to success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide examples of your writing and content creation work, demonstrating your ability to create high-quality, authoritative content.
• Prepare for the interview by researching Azeus Convene's products, the corporate governance industry, and the company's values and culture.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.