Content Marketing Specialist (CMS)

📌 Core Information

🔹 Job Title: Content Marketing Specialist (CMS)

🔹 Company: Foothill Credit Union

🔹 Location: Arcadia, California

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing content plans that align with business goals and target audience needs
• Maintaining brand consistency across all content and collaborating with compliance teams
• Creating engaging content across various channels to drive engagement and conversions
• Optimizing content for SEO and AI search algorithms to enhance visibility and improve search engine rankings
• Monitoring and tracking content performance using analytics tools and refining strategies based on data insights

ASSUMPTION: This role requires a strong understanding of content marketing strategies, SEO best practices, and analytics tools to drive successful marketing campaigns.

📋 Key Responsibilities

✅ Create and implement content plans that align with business goals, target audience needs, and marketing objectives to drive engagement and conversions

✅ Maintain brand consistency across all content and collaborate with compliance teams to ensure content adheres to legal, regulatory, and ethical standards

✅ Build and maintain strong working relationships with cross-functional teams to ensure content aligns with overall strategies and enhances the member experience

✅ Develop engaging content across various channels (website, emails, social media, paid ads, webinars, in-branch, direct mail, etc.)

✅ Create visually appealing content using design templates, and edit for accuracy, clarity, and quality

✅ Develop educational content to help members better understand our products and services

✅ Support member service teams with scripts, FAQs, and other resources to enhance member communication

✅ Write clear, concise, and impactful news releases/announcements that effectively communicate company news, product launches, and other key milestones

✅ Capture member reviews, testimonials, and social media mentions to create content that leverages social proof, builds trust, and enhances credibility

✅ Leverage generative AI to enhance marketing campaigns and streamline content creation for greater efficiency and impact

✅ Optimize content for Search Engine Optimization (SEO) and AI search algorithms to enhance visibility, drive traffic, and improve search engine rankings across key platforms

✅ Create, maintain, monitor, and manage content calendars, ensuring timely delivery of marketing assets

✅ Monitor and track content performance using analytics tools, conduct A/B testing, and refine strategies based on data insights

✅ Stay up to date with industry trends, competitive activities, and best practices to ensure content remains relevant

✅ Lead and partner with external agencies or freelancers for larger-scale video or design projects as needed

✅ Maintain an organized repository of creative files, templates, and project archives

ASSUMPTION: This role requires strong project management skills, the ability to work independently, and a keen eye for detail to ensure high-quality content is consistently delivered.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, design, or equivalent of seven (7) years of job-related experience is required.

Experience: A minimum of five (5) years of experience in content creation, design, and marketing is required.

Required Skills:

• Strong writing, editing, and proofreading skills with an eye for detail
• Proficient in Canva and generative AI tools, with a strong willingness to upskill
• Experienced in crafting social media content, including captions, visuals, carousels, infographics, and short-form videos
• Familiarity with platform algorithms, trends, and audience engagement strategies
• Experienced in marketing automation systems, preferably HubSpot
• Strong in project management skills with the ability to prioritize and meet deadlines
• Excellent communication and teamwork skills
• Proficiency in Microsoft Office Products

Preferred Skills:

• General knowledge of the credit union industry, member service, sales, and marketing
• Knowledge of financial marketing, advertising, compliance, direct response, and disclosure standards

ASSUMPTION: Candidates with experience in both B2C and B2B brands in consumer tech, fintech, financial services, or other regulated industries will be preferred.

💰 Compensation & Benefits

Salary Range: $66,560 to $99,632.06 DOQ

Benefits:

• Foothill medical, dental, and vision benefits cover 100% of team members plus 50% of dependent coverage.
• 401(k) Plan with dollar-for-dollar match (up to 6%)
• Profit-Sharing Plan
• Flexible Spending Account
• Life and AD&D Insurance
• Paid Time-Off Program
• Educational Reimbursement Program
• Paid Holidays
• Special Recognition Programs

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on the organization's pay range for this position. The exact salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Foothill Credit Union operates in the financial services industry, focusing on providing full-service banking products and exceptional service to its members.

Company Size: Foothill Credit Union is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: Foothill Credit Union was founded in 1958 and has since grown to serve members of specific partner hospitals, school districts, and over 250 other employer groups.

Company Description:

• Foothill Credit Union is a full-service financial institution dedicated to providing its members with exceptional banking products and exceptional service.
• The company specializes in serving employees of specific partner hospitals and school districts as well as over 250+ other employer groups.
• Foothill Credit Union is committed to strengthening the core of its community so that each individual can thrive.

Company Specialties:

• Mortgages
• Car Loans
• Savings Accounts
• Checking Accounts
• Personal Finance
• Credit Cards
• Personal Loans
• Home Equity Loans
• Debit Cards
• Online Banking
• Mobile Banking
• Retirement Planning
• Financial Goals
• Financial Education
• CDs
• Loans
• Money Market Accounts
• Refinance
• and Investments

Company Website: http://www.foothillcu.org

ASSUMPTION: Foothill Credit Union is a well-established financial institution with a strong commitment to its members and the community.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in content marketing and related fields.

Reporting Structure: The Content Marketing Specialist will report directly to the Marketing Department and collaborate with various cross-functional teams to ensure content aligns with overall strategies and enhances the member experience.

Work Arrangement: This is a hybrid role, requiring the candidate to work on-site at the company's headquarters in Arcadia, California, for part of the week and remotely for the remainder.

Growth Opportunities:

• As Foothill Credit Union continues to grow, there may be opportunities for the Content Marketing Specialist to take on additional responsibilities or advance to a management role within the Marketing Department.
• The company offers an Educational Reimbursement Program, allowing employees to pursue professional development opportunities and grow within their careers.
• Foothill Credit Union is an Equal Opportunity Employer and encourages diversity and inclusion in its hiring practices, providing equal opportunities for all qualified candidates.

ASSUMPTION: The Content Marketing Specialist role offers opportunities for professional growth and development within the Marketing Department and the broader organization.

🌍 Location & Work Environment

Office Type: Foothill Credit Union has multiple branch locations, with the headquarters located in Arcadia, California.

Office Location(s): 30 S 1st Ave, Arcadia, California 91006, US; 928 N Citrus Ave, Covina, California 91722, US; 645 S Lone Hill Ave, Glendora, California 91740, US

Geographic Context:

• The San Gabriel Valley (SGV) is a region in Southern California, known for its diverse communities, rich history, and numerous educational and cultural institutions.
• The SGV is home to several major industries, including healthcare, education, and technology, providing ample opportunities for professional growth and development.
• The region offers a mix of urban and suburban living, with a variety of housing options and neighborhoods to suit different preferences and budgets.

Work Schedule: The Content Marketing Specialist will work a full-time schedule, with specific hours to be determined based on the company's needs and the candidate's availability.

ASSUMPTION: The geographic context of the San Gabriel Valley provides a supportive and collaborative work environment, with ample opportunities for professional growth and development within the financial services industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager and/or other members of the Marketing Department to discuss the role, responsibilities, and qualifications
• Background check and reference check for final candidates
• Job offer and onboarding for the selected candidate

Key Assessment Areas:

• Content creation and marketing skills, including writing, editing, and design
• Understanding of SEO best practices and analytics tools
• Project management skills and the ability to work independently
• Communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Include specific examples of your content marketing achievements and the impact you've made in previous roles
• Demonstrate your understanding of the credit union industry and the unique challenges and opportunities it presents
• Prepare questions to ask the interviewer about the role, the team, and the company's goals and objectives

ATS Keywords: Content Marketing, Marketing Specialist, CMS, SEO, Analytics, Project Management, Writing, Editing, Design, Canva, Generative AI, Hybrid, Arcadia, California

ASSUMPTION: The interview process for the Content Marketing Specialist role will focus on assessing the candidate's content marketing skills, industry knowledge, and cultural fit with the company.

🛠️ Tools & Technologies

• Canva
• Generative AI tools (e.g., Copy.ai, Jasper.ai)
• HubSpot (or other marketing automation systems)
• SEO tools (e.g., SEMrush, Ahrefs)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Microsoft Office Products

ASSUMPTION: The Content Marketing Specialist will be expected to be proficient in the use of various content creation, marketing automation, SEO, and analytics tools to drive successful marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Member-focused: We prioritize the needs and preferences of our members above all else
• Integrity: We act with honesty, transparency, and accountability in all our interactions
• Collaboration: We work together to achieve common goals and drive collective success
• Innovation: We continuously seek new and better ways to serve our members and strengthen our community
• Community: We are committed to giving back to the communities we serve and making a positive impact

Work Style:

• Collaborative: The Content Marketing Specialist will work closely with cross-functional teams to ensure content aligns with overall strategies and enhances the member experience
• Data-driven: The role requires a strong understanding of analytics tools and the ability to make data-driven decisions to optimize content performance
• Creative: The Content Marketing Specialist will be responsible for developing engaging and visually appealing content across various marketing channels
• Adaptable: The role may require the candidate to adapt to changing priorities and workloads, with the ability to work independently and manage multiple projects simultaneously

Self-Assessment Questions:

• Do you have a proven track record of driving successful content marketing campaigns in the financial services industry?
• Are you comfortable working collaboratively with cross-functional teams to ensure content aligns with overall strategies and enhances the member experience?
• Do you have a strong understanding of analytics tools and the ability to make data-driven decisions to optimize content performance?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you share Foothill Credit Union's commitment to strengthening the core of our community so that each individual can thrive?

ASSUMPTION: The ideal candidate for the Content Marketing Specialist role will be highly skilled in content marketing, with a strong understanding of the financial services industry and a commitment to Foothill Credit Union's values and mission.

⚠️ Potential Challenges

• The Content Marketing Specialist may face challenges in keeping up with the latest trends and best practices in content marketing and SEO, requiring continuous learning and professional development
• The role may require the candidate to work on multiple projects simultaneously, with tight deadlines and competing priorities
• The Content Marketing Specialist may face challenges in maintaining brand consistency across all content and ensuring compliance with legal, regulatory, and ethical standards
• The role may require the candidate to work on-site at the company's headquarters in Arcadia, California, for part of the week, which may present challenges for candidates who prefer a fully remote work arrangement

ASSUMPTION: The Content Marketing Specialist role presents unique challenges that require a highly skilled and adaptable candidate to succeed.

📈 Similar Roles Comparison

• The Content Marketing Specialist role at Foothill Credit Union differs from similar roles in other industries in its focus on the unique needs and preferences of credit union members and the regulatory requirements of the financial services industry
• The role requires a strong understanding of the credit union industry, member service, sales, and marketing, as well as knowledge of financial marketing, advertising, compliance, direct response, and disclosure standards
• The Content Marketing Specialist role offers opportunities for professional growth and development within the Marketing Department and the broader organization, with a clear career path for high-performing candidates

ASSUMPTION: The Content Marketing Specialist role at Foothill Credit Union is unique in its focus on the credit union industry and offers opportunities for professional growth and development within the Marketing Department and the broader organization.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new product launch, including content plans, SEO optimization, and analytics tracking
• Creating visually appealing and engaging content for social media platforms, including graphics, videos, and captions, to drive user engagement and conversions
• Writing and editing clear, concise, and impactful news releases/announcements to communicate company news, product launches, and other key milestones to members and the broader community
• Leveraging generative AI to enhance marketing campaigns and streamline content creation for greater efficiency and impact, such as creating personalized member communications or generating blog post ideas

ASSUMPTION: The Content Marketing Specialist will be responsible for developing and implementing a wide range of content marketing projects to drive successful marketing campaigns and enhance the member experience.

❓ Key Questions to Ask During Interview

• Can you describe the typical content marketing projects that the Content Marketing Specialist will be responsible for developing and implementing?
• How does the Content Marketing Specialist collaborate with cross-functional teams to ensure content aligns with overall strategies and enhances the member experience?
• What are the most significant challenges facing the Content Marketing Specialist in this role, and how can the ideal candidate overcome them?
• How does the company support the professional development and growth of its Content Marketing Specialist?
• What are the key performance indicators (KPIs) used to measure the success of the Content Marketing Specialist's projects, and how are they tracked and reported?

ASSUMPTION: The ideal candidate for the Content Marketing Specialist role will be highly skilled in content marketing, with a strong understanding of the financial services industry and a commitment to Foothill Credit Union's values and mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, including specific examples of your achievements and the impact you've made in previous roles
• Prepare questions to ask the interviewer about the role, the team, and the company's goals and objectives
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
• If selected for an interview, be prepared to discuss your content marketing experience and skills in detail, as well as your understanding of the credit union industry and the unique challenges and opportunities it presents

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.