Content Marketing Specialist (Colombia)

**📌 Core Information** 🔹 **Job Title:** Content Marketing Specialist (Colombia) 🔹 **Company:** Paystone 🔹 **Location:** Bogotá, Bogotá, Colombia 🔹 **Job Type:** Remote 🔹 **Category:** Marketing 🔹 **Date Posted:** April 24, 2025 🔹 **Experience Level:** Intermediate (2-5 years) 🔹 **Remote Status:** Remote (Work from anywhere in Colombia) **🚀 Job Overview** Key aspects of this role include: - Developing and executing data-driven content strategies to drive brand awareness, lead generation, and customer retention. - Creating and optimizing high-quality content, including blog posts, case studies, and landing pages, with a focus on SEO. - Collaborating cross-functionally with teams like product, sales, and customer success to create content aligned with customer needs. - Analyzing content performance using tools like GA4 and Dreamdata to optimize strategy. - Experimenting with new content formats such as video, podcasts, and interactive content to expand reach and engagement. **ASSUMPTION:** This role requires a strategic thinker and strong writer who is comfortable working independently and collaborating with cross-functional teams in a fast-paced, remote-first environment. **📋 Key Responsibilities** ✅ **Content Strategy & Creation:** - Develop and execute a data-driven content strategy to drive brand awareness, lead generation, and customer retention. - Research, write, and edit high-quality short-form and long-form content, optimized for SEO and audience engagement. - Ensure a steady cadence of blog posts, case studies, landing pages, and other assets aligned with business goals. **ASSUMPTION:** Success in this role requires a strong understanding of SEO principles, excellent writing and editing skills, and the ability to create engaging content that resonates with target audiences. ✅ **Content Research & Analysis:** - Conduct competitive analysis and content gap research to identify opportunities for thought leadership and brand differentiation. - Track and analyze content performance via tools like GA4 and Dreamdata, and use insights to optimize strategy. **ASSUMPTION:** A strong analytical mindset and familiarity with content performance tools are essential for continuous improvement in this role. ✅ **Cross-Functional Collaboration:** - Collaborate with cross-functional teams (product, sales, partnerships, and customer success) to create content aligned with customer needs. - Work closely with the broader marketing team to amplify content through social media, email campaigns, and other distribution channels. **ASSUMPTION:** Effective communication and collaboration skills are crucial for successful cross-functional teamwork in this role. **🎯 Required Qualifications** **Education:** - Bachelor's degree in Marketing, Communications, Journalism, or a related field. **Experience:** - 2+ years of hands-on experience in content marketing, preferably within a B2B SaaS or tech environment. If you've built an impressive content portfolio through other experiences, we'd still love to hear from you. **Required Skills:** - Proven writing and editing skills across multiple content types, with a deep understanding of SEO principles. - Ability to translate business goals into actionable, measurable content strategies. - Experience managing an editorial calendar and maintaining a consistent brand voice. - Familiarity with tools like GA4, Dreamdata, or similar to measure and improve content performance. - Comfortable working with cross-functional teams to gather insights and align messaging. **Preferred Skills:** - Experience with video, podcast, or interactive content creation. - Familiarity with content management systems (CMS) and marketing automation tools. **ASSUMPTION:** While a degree in a related field is preferred, a strong portfolio and relevant experience can also demonstrate the required skills for this role. **💰 Compensation & Benefits** **Salary Range:** COP 35,000,000 - COP 45,000,000 per year (approximately USD 10,000 - USD 13,000 per month, based on market data for Colombia) **Benefits:** - Competitive compensation tied to market data. - Rewards for contribution and performance. - Flexible time-off policy. - Commitment to career development and growth opportunities. - Work-from-home arrangement. **Working Hours:** Full-time (40 hours per week) with flexible scheduling. **ASSUMPTION:** The salary range provided is an estimate based on market data for similar roles in Colombia. The actual salary may vary depending on the candidate's experience and qualifications. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Financial Services **Company Size:** Medium (51-200 employees) **Founded:** 2009 **Company Description:** Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, The Source, and many of the MTY Food Group's restaurant brands. Paystone's solutions are used at over 30,000 locations across Canada and the United States, which collectively process over 10 billion dollars a year in bankcard volume. We employ over 200 employees and serve as the technology partner of choice for hundreds of partners across North America. **Company Specialties:** Payment processing, customer loyalty programs, gift card solutions, reputation marketing. **Company Website:** paystone.com **ASSUMPTION:** Paystone's focus on innovation and customer-driven growth makes it an attractive place for content marketing professionals looking to make an impact in the financial services industry. **📊 Role Analysis** **Career Level:** Mid-level (2-5 years of experience) **Reporting Structure:** This role reports directly to the Marketing Manager or a similar role within the marketing department. **Work Arrangement:** This role is 100% remote, with the expectation that the candidate will work from a suitable home office environment in Colombia. **Growth Opportunities:** - Potential to take on additional responsibilities and grow into a senior role as the company expands its content marketing efforts. - Opportunities to collaborate with cross-functional teams and contribute to the development of new content initiatives. **ASSUMPTION:** This role offers ample opportunities for professional growth and development within a dynamic, remote-first work environment. **🌍 Location & Work Environment** **Office Type:** Remote (Work from home) **Office Location(s):** Bogotá, Colombia **Geographic Context:** - Bogotá is the capital and largest city of Colombia, with a population of over 8 million people. - The city offers a vibrant cultural scene, with numerous museums, theaters, and historical sites. - Bogotá has a humid subtropical climate, with temperatures ranging from 18°C to 28°C (64°F to 82°F) throughout the year. **Work Schedule:** Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and work arrangements. **ASSUMPTION:** Working remotely from Bogotá offers a unique blend of cultural experiences and professional opportunities for content marketing professionals. **💼 Interview & Application Insights** **Typical Process:** 1. Online application submission through the provided link. 2. Phone or video screening with the hiring manager or a member of the HR team. 3. Technical assessment, focusing on writing and editing skills, SEO knowledge, and content strategy development. 4. Final interview with the marketing manager or a panel of marketing team members. **Key Assessment Areas:** - Writing and editing skills, with a focus on creating engaging and SEO-optimized content. - Ability to develop and execute a data-driven content strategy. - Knowledge of SEO principles and content performance analysis tools. - Familiarity with cross-functional team collaboration and content distribution channels. **Application Tips:** 1. Tailor your resume and cover letter to highlight your relevant content marketing experience and skills. 2. Showcase your understanding of SEO principles and content strategy development in your application materials. 3. Demonstrate your ability to work independently and collaborate effectively with cross-functional teams in a remote work environment. **ATS Keywords:** Content marketing, SEO, content strategy, writing, editing, cross-functional collaboration, performance analytics, content innovation, remote work, Colombia **ASSUMPTION:** Paystone's remote-first work environment requires strong communication and collaboration skills, as well as the ability to work independently and manage your time effectively. **🛠️ Tools & Technologies** - Content Management Systems (CMS): WordPress, HubSpot, or similar - Marketing Automation Tools: Marketo, Pardot, or similar - SEO Tools: SEMrush, Ahrefs, or similar - Analytics Tools: GA4, Dreamdata, or similar - Collaboration Tools: Slack, Microsoft Teams, or similar **ASSUMPTION:** Familiarity with these tools is preferred, but not required. Paystone will provide training and support to help you succeed in this role. **👔 Cultural Fit Considerations** **Company Values:** - Innovation: We embrace change and continuously seek new ways to improve. - Customer Focus: We put our customers first and strive to exceed their expectations. - Collaboration: We work together to achieve our goals and support each other's success. - Integrity: We act with honesty and transparency in all our actions. - Accountability: We take ownership of our responsibilities and deliver on our commitments. **Work Style:** - Remote-first: We communicate and collaborate effectively in a remote work environment. - Data-driven: We make decisions based on data and continuous improvement. - Agile: We adapt quickly to change and prioritize what matters most. - Results-oriented: We focus on delivering results and driving business impact. **Self-Assessment Questions:** 1. Describe a time when you had to adapt to a significant change in a content marketing project or strategy. How did you approach this challenge, and what was the outcome? 2. How do you ensure that your content resonates with a diverse, global audience, particularly when working remotely? 3. Can you provide an example of a time when you had to collaborate with a cross-functional team to create and distribute content? How did you ensure that the content aligned with the needs of your target audience and the goals of your team? **ASSUMPTION:** Paystone's remote-first work environment requires strong communication, collaboration, and adaptability skills, as well as a results-oriented mindset and a commitment to continuous learning and improvement. **⚠️ Potential Challenges** 1. **Time Zone Differences:** Collaborating with team members and stakeholders in different time zones may require flexibility and effective communication to ensure productive meetings and project deadlines. 2. **Language Barriers:** While Spanish is widely spoken in Colombia, English is the primary language used in the workplace. Strong English language skills are essential for effective communication and collaboration in this role. 3. **Distractions at Home:** Working from home may present unique challenges, such as distractions from family members, pets, or household tasks. Establishing a dedicated workspace and maintaining a healthy work-life balance are crucial for success in this role. 4. **Limited In-Person Interaction:** As a remote-first company, Paystone offers limited opportunities for in-person interaction and networking. Building strong relationships with colleagues and industry peers may require additional effort and initiative. **📈 Similar Roles Comparison** 1. **Content Marketing Specialist (Remote) vs. Content Marketing Manager (On-site):** A remote content marketing specialist role may offer more flexibility and work-life balance, while a content marketing manager role may provide more opportunities for in-person collaboration and leadership development. 2. **Industry Context:** Paystone's focus on the financial services industry may present unique content marketing challenges and opportunities compared to other industries. Familiarity with the financial services sector and its target audiences is beneficial for success in this role. 3. **Career Path Comparison:** A content marketing specialist role may serve as a stepping stone to more senior roles, such as content marketing manager or director of marketing, depending on the candidate's experience, skills, and career aspirations. **ASSUMPTION:** Understanding the unique aspects of this role and its comparison to similar positions in the industry can help candidates make informed decisions about their career paths and expectations for growth and development. **📝 Sample Projects** 1. **Content Audit and Strategy Development:** Conduct a comprehensive audit of Paystone's existing content to identify gaps, optimize for SEO, and develop a data-driven content strategy to drive brand awareness and lead generation. 2. **Video Content Series:** Create and produce a series of engaging video content, such as customer testimonials, product demonstrations, or thought leadership interviews, to expand Paystone's reach and engagement on social media and other platforms. 3. **Interactive Content Campaign:** Develop and execute an interactive content campaign, such as a quiz, assessment, or calculator, to educate Paystone's target audience and generate leads for the sales team. **ASSUMPTION:** These sample projects illustrate the diverse range of content marketing initiatives that a successful candidate in this role may be expected to develop, execute, and optimize. **❓ Key Questions to Ask During Interview** 1. **Role Responsibilities:** Can you provide more details about the day-to-day responsibilities of this role and how they may evolve over time? 2. **Team Structure:** How is the marketing team structured, and who will I be working closely with in this role? 3. **Content Priorities:** What are the most pressing content priorities for the company in the next 3-6 months, and how will this role contribute to addressing them? 4. **Collaboration:** How does the marketing team collaborate with other departments, such as product, sales, and customer success, to create and distribute content? 5. **Professional Development:** What opportunities are there for professional growth and development within the marketing team and the company as a whole? **ASSUMPTION:** Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's content marketing priorities and work environment. **📌 Next Steps for Applicants** To apply for this position: 1. Submit your application through the following link: https://paystone.applytojob.com/apply/iSs3zK0pmr/Content-Marketing-Specialist-Colombia 2. Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, as well as your understanding of the role and the company's content marketing priorities. 3. Prepare for a technical assessment focusing on writing and editing skills, SEO knowledge, and content strategy development. 4. Practice common interview questions and be ready to discuss your relevant experience and how it has prepared you for this role. 5. Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role. **⚠️ Disclaimer** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.