📌 Core Information
🔹 Job Title: Content Marketing Specialist (Contract)
🔹 Company: Motive
🔹 Location: United States (Remote)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Creating and optimizing SEO-driven content to improve search visibility and drive pipeline
- Supporting multimedia content production, including customer stories, videos, and social media campaigns
- Maintaining editorial calendars and tracking content across campaigns, personas, and funnel stages
- Collaborating cross-functionally with various teams to support content needs across the business
- Ensuring all content aligns with Motive’s brand voice, style guide, and performance goals
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on performance-driven content.
📋 Key Responsibilities
✅ Write, edit, and optimize SEO content (blog posts, web pages, video content, etc.) in collaboration with marketing and SEO leads
✅ Support multimedia content production, including customer stories, short-form video, social content, and email campaigns
✅ Assist in maintaining the editorial calendar and tracking content across campaigns, personas, and funnel stages
✅ Help conduct content audits, keyword research, and performance analysis
✅ Collaborate cross-functionally with product marketing, design, web, and demand gen to support content needs across the business
✅ Ensure all content aligns with Motive’s brand voice, style guide, and performance goals
✅ Bring creative energy to brainstorms and be a team player, ready to roll up your sleeves
ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience)
Experience: 1-2 years of experience in content marketing, digital marketing, SEO, journalism, or a related field (internships and freelance work count!)
Required Skills:
- Excellent writing, editing, and communication skills
- A strong understanding of SEO best practices and how content drives performance
- Detail-oriented with strong organizational and project management skills
- A self-starter who’s eager to learn, iterate, and grow
Preferred Skills:
- Experience with generative AI for content creation, refinement, and measurement
- Experience with CMS platforms (e.g., WordPress), Google Analytics, and/or SEO tools (e.g., SEMrush, Ahrefs)
- A passion for storytelling, technology, and learning new things
ASSUMPTION: While experience with specific tools is preferred, a willingness to learn and adapt is crucial for this role.
💰 Compensation & Benefits
Salary Range: $36.05 USD per hour (based on AI estimate, as no salary range was provided)
Benefits:
- Health, pharmacy, optical, and dental care benefits
- Paid time off and sick time off
- Short-term and long-term disability coverage
- Life insurance
- 401k contribution
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a content marketing specialist role with 1-2 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising Services
Company Size: Small (11-50 employees) - This size allows for close collaboration and quick decision-making, but may have less structured career paths compared to larger companies.
Founded: 2019 - Motive is a relatively new company, offering opportunities for growth and impact on its development.
Company Description:
- Motive empowers physical operations teams with tools to improve safety, productivity, and profitability.
- Their platform provides visibility and control over drivers, vehicles, equipment, and fleet-related spend.
- Motive serves over 120,000 customers across various industries, from Fortune 500 enterprises to small businesses.
Company Specialties:
- Safety management
- Operations management
- Fleet management
- AI-driven insights and automation
Company Website: gomotive.com
ASSUMPTION: Motive's focus on AI and technology-driven solutions makes it an attractive choice for candidates interested in the intersection of marketing and tech.
📊 Role Analysis
Career Level: Early-career - This role is suitable for recent graduates or individuals with up to 2 years of experience looking to build their career in content marketing.
Reporting Structure: This role reports directly to the Content Marketing Manager.
Work Arrangement: Remote (100%) - This role offers the flexibility to work from anywhere in the United States.
Growth Opportunities:
- Learning and developing content marketing skills
- Gaining experience working with AI-driven tools and platforms
- Potential full-time employment or contract renewal
ASSUMPTION: As a contract role, this position may not offer long-term job security, but it provides an opportunity to gain valuable experience and build a professional network.
🌍 Location & Work Environment
Office Type: Remote - This role does not require a physical presence in an office.
Office Location(s): United States (Remote)
Geographic Context:
- Working remotely allows for a flexible work-life balance and the ability to work from various locations within the United States.
- The United States offers a diverse range of industries and opportunities for career growth.
Work Schedule: Full-time (40 hours per week) with flexible hours - This role requires a consistent work schedule but offers flexibility in daily hours.
ASSUMPTION: While this role is remote, strong communication and time management skills are essential to maintain productivity and collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home content assignment
- Final interview with the content marketing team
Key Assessment Areas:
- Writing and editing skills
- Understanding of SEO best practices
- Project management and organizational skills
- Cultural fit and alignment with Motive's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of SEO and content marketing strategies in your application materials.
- Prepare a portfolio or examples of your previous work to demonstrate your skills.
- Research Motive's company culture and values to ensure a strong fit.
ATS Keywords: Content Marketing, SEO, Writing, Editing, Communication, Project Management, Digital Marketing, Research, Storytelling, Generative AI, CMS, Google Analytics, Performance Analysis, Collaboration, Creativity
ASSUMPTION: As a contract role, the interview process may be more streamlined than that of a full-time position.
🛠️ Tools & Technologies
- WordPress
- Google Analytics
- SEMrush or Ahrefs
- Generative AI tools (e.g., Copy.ai, Frase.io)
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Remote-friendly and flexible
- Results-driven and data-informed
- Creative and strategic
- Team-oriented and collaborative
Self-Assessment Questions:
- Do you thrive in a remote work environment, and how do you maintain productivity and communication with a distributed team?
- How do you approach balancing creativity with data-driven decision-making in your content strategies?
- Can you provide an example of a time when you had to manage multiple projects and deadlines, and how did you ensure success?
ASSUMPTION: Motive values candidates who can demonstrate strong communication skills, adaptability, and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple projects and deadlines while working remotely
- Balancing creativity with data-driven content strategies
- Adapting to a fast-paced, growing company with evolving priorities
- Potential lack of long-term job security as a contract employee
ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Content Marketing Specialist vs. Content Strategist: A Content Marketing Specialist focuses more on content creation and optimization, while a Content Strategist focuses on high-level strategy and planning.
- Content Marketing Specialist vs. SEO Specialist: While both roles require a strong understanding of SEO, a Content Marketing Specialist focuses on content creation and optimization, while an SEO Specialist focuses on technical SEO and site structure.
- Career Path: This role can lead to promotions or contract renewals, potentially advancing to a full-time position or a more senior content marketing role.
ASSUMPTION: Understanding the differences between related roles and career paths can help applicants tailor their skills and experiences to this specific position.
📝 Sample Projects
- Developing a content strategy for a new product launch, including blog posts, social media content, and email campaigns
- Conducting a content audit and keyword research to inform content optimization and improve search visibility
- Creating and optimizing customer stories to showcase Motive's platform and its impact on customers' operations and bottom lines
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical content marketing calendar and how this role will contribute to its development and maintenance?
- How does Motive approach collaboration and communication among remote team members?
- What are the most significant challenges facing the content marketing team currently, and how can this role help address them?
- What opportunities are there for professional growth and development in this role?
- How does Motive measure the success of its content marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your understanding of SEO and content marketing strategies.
- Prepare a portfolio or examples of your previous work to demonstrate your writing, editing, and project management skills.
- Research Motive's company culture and values to ensure a strong fit and prepare for behavioral interview questions.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
