Content Marketing Specialist (Costa Rica)

**📌 Core Information** 🔹 **Job Title:** Content Marketing Specialist (Costa Rica) 🔹 **Company:** Paystone 🔹 **Location:** San José, San José, Costa Rica 🔹 **Job Type:** Full-Time, Remote 🔹 **Category:** Marketing 🔹 **Date Posted:** April 24, 2025 🔹 **Experience Level:** 2-5 years 🔹 **Remote Status:** Remote Solely **🚀 Job Overview** Key aspects of this role include: - Developing and executing a data-driven content strategy to drive brand awareness, lead generation, and customer retention. - Collaborating with cross-functional teams to create content aligned with customer needs and optimize performance through data analysis. - Managing an editorial calendar and maintaining a consistent brand voice across multiple content types. - Staying up-to-date with industry trends, algorithm changes, and best practices to continuously improve content effectiveness. - Experimenting with new content formats such as video, podcasts, and interactive content to expand reach and engagement. **ASSUMPTION:** This role requires a strategic thinker and strong writer who is ready to take ownership of a growing content program in a fast-paced, remote-first environment. The ideal candidate will have experience working with cross-functional teams and a proven track record of driving results through content marketing. **📋 Key Responsibilities** ✅ **Content Strategy & Planning:** - Develop and execute a data-driven content strategy to drive brand awareness, lead generation, and customer retention. - Conduct competitive analysis and content gap research to identify opportunities for thought leadership and brand differentiation. **ASSUMPTION:** The successful candidate will have a deep understanding of content marketing strategy and be able to translate business goals into actionable, measurable content strategies. ✅ **Content Creation & SEO:** - Research, write, and edit high-quality short-form and long-form content optimized for SEO and audience engagement. - Ensure a steady cadence of blog posts, case studies, landing pages, and other assets aligned with business goals. **ASSUMPTION:** The ideal candidate will have proven writing and editing skills with a deep understanding of SEO principles and the ability to create engaging content that resonates with the target audience. ✅ **Cross-Functional Collaboration:** - Work closely with the broader marketing team to amplify content through social media, email campaigns, and other distribution channels. - Collaborate with product, sales, partnerships, and customer success teams to create content aligned with customer needs. **ASSUMPTION:** The successful candidate will be comfortable working across teams to gather insights and align messaging, with a strong ability to manage multiple stakeholders and projects simultaneously. ✅ **Performance Analytics & Optimization:** - Track and analyze content performance via tools like GA4 and Dreamdata, using insights to optimize strategy and improve results. - Experiment with new content formats and channels to expand reach and engagement. **ASSUMPTION:** The ideal candidate will have familiarity with tools like GA4 and Dreamdata, or similar analytics platforms, and be able to use data-driven insights to inform content strategy and optimization. **🎯 Required Qualifications** **Education:** - Bachelor's degree in Marketing, Communications, Journalism, or a related field. **Experience:** - 2+ years of hands-on experience in content marketing, preferably within a B2B SaaS or tech environment. If you've built an impressive content portfolio through other experiences, we'd still love to hear from you. **Required Skills:** - **Content Strategy & Planning:** - Ability to translate business goals into actionable, measurable content strategies. - Experience with content marketing analytics tools (e.g., GA4, Dreamdata). - **Content Creation & SEO:** - Proven writing and editing skills across multiple content types. - Deep understanding of SEO principles and best practices. - Experience with content management systems (CMS) and SEO plugins (e.g., Yoast, Rank Math). - **Editorial & Content Management:** - Experience managing an editorial calendar and maintaining a consistent brand voice. - Familiarity with content marketing platforms (e.g., HubSpot, Marketo) and project management tools (e.g., Asana, Trello). - **Cross-Functional Collaboration:** - Comfortable working across teams to gather insights and align messaging. - Strong communication and stakeholder management skills. - **Performance Analytics & Optimization:** - Familiarity with analytics tools (e.g., GA4, Dreamdata) and data-driven decision-making. - Experience with A/B testing and content optimization strategies. **Preferred Skills:** - Fluency in Spanish (both written and spoken) for better communication with local teams and stakeholders. - Experience with video production, podcasting, or other multimedia content creation. - Familiarity with content marketing automation tools (e.g., Marketo, HubSpot). **ASSUMPTION:** The ideal candidate will have a strong portfolio showcasing their content creation skills and a proven track record of driving results through content marketing. **💰 Compensation & Benefits** **Salary Range:** $50,000 - $70,000 USD per year (based on market data for B2B SaaS content marketing roles in Costa Rica) **Benefits:** - Competitive compensation tied to market data. - Rewards for contribution and career development opportunities. - Flexible time-off policy. - Work from home with a remote-first company culture. **Working Hours:** 40 hours per week, with flexible scheduling to accommodate different time zones. **ASSUMPTION:** The salary range provided is an estimate based on market data for similar roles in Costa Rica. The final compensation package may vary depending on the candidate's experience and qualifications. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Financial Services **Company Size:** 51-200 employees **Founded:** 2009, in London, Ontario, Canada **Company Description:** Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many of the MTY Food Group's restaurant brands. Paystone's solutions are used at over 30,000 locations across Canada and the United States which collectively process over $10 billion in bankcard volume annually. Paystone employs over 200 employees and serves as the technology partner of choice for hundreds of partners across North America. **Company Specialties:** Payment processing, customer loyalty programs, gift card solutions, reputation marketing, and customer engagement. **Company Website:** Paystone.com **ASSUMPTION:** Paystone's remote-first culture and global mindset make it an attractive option for candidates seeking international work experience and the opportunity to work with a diverse team. **📊 Role Analysis** **Career Level:** Mid-level to senior, with opportunities for growth and advancement within the content marketing team and the broader organization. **Reporting Structure:** The Content Marketing Specialist will report directly to the Director of Marketing or a similar role, depending on the organization's structure. **Work Arrangement:** This role is 100% remote, with the option to work from the company's Costa Rica office or from home. The successful candidate will be expected to work autonomously and manage their time effectively in a remote work environment. **Growth Opportunities:** - Potential to lead a team or manage a content marketing program as the role and company grow. - Opportunities to collaborate with cross-functional teams and contribute to strategic decision-making processes. - Career advancement within the marketing department or other areas of the business, such as product management or customer success. **ASSUMPTION:** The ideal candidate will be proactive, self-motivated, and eager to take on new challenges and responsibilities as the role and company evolve. **🌍 Location & Work Environment** **Office Type:** Remote-first, with physical offices in London, Ontario, Canada, and Montreal, Quebec, Canada. **Office Location(s):** 3200 Wonderland Road South, London, Ontario N6L1A6, CA, and 642 De Courcelle Street, Suite 304, Montreal, Quebec H4C3C5, CA. **Geographic Context:** San José, the capital and largest city of Costa Rica, offers a tropical climate, vibrant culture, and a lower cost of living compared to many other major cities in the Americas. The city is well-connected by air, with Juan Santamaría International Airport serving as a hub for regional and international flights. **Work Schedule:** The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM EST (14:00 - 20:00 CEST). The successful candidate will be expected to maintain regular communication with the team and be available during these core hours. **ASSUMPTION:** The ideal candidate will be comfortable working in a remote, asynchronous environment and managing their time effectively to meet deadlines and maintain productivity. **💼 Interview & Application Insights** **Typical Process:** 1. Online application submission through the provided link. 2. Phone or video screening with the hiring manager or a member of the HR team. 3. Technical assessment or content creation challenge, depending on the role requirements. 4. Final interview with the hiring manager and other relevant stakeholders. **Key Assessment Areas:** - Content creation and strategy skills. - SEO knowledge and best practices. - Ability to work effectively in a remote, asynchronous environment. - Cultural fit and alignment with Paystone's values and work style. **Application Tips:** - Tailor your resume and cover letter to highlight your relevant content marketing experience and skills. - Showcase your portfolio or provide samples of your work to demonstrate your content creation and strategy abilities. - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability in a remote work environment. **ATS Keywords:** Content marketing, SEO, content strategy, editorial management, cross-functional collaboration, performance analytics, remote work, asynchronous environment, Costa Rica. **ASSUMPTION:** The ideal candidate will have a strong understanding of the content marketing landscape, be proactive in seeking feedback and improving their skills, and be comfortable working in a fast-paced, remote-first environment. **🛠️ Tools & Technologies** - Content marketing platforms: HubSpot, Marketo, or similar. - Project management tools: Asana, Trello, or similar. - Analytics tools: GA4, Dreamdata, or similar. - SEO plugins: Yoast, Rank Math, or similar. - Video production and podcasting tools (optional, depending on role requirements). **ASSUMPTION:** The successful candidate will have experience with industry-standard content marketing tools and be eager to learn and adapt to new technologies as needed. **👔 Cultural Fit Considerations** **Company Values:** - Customer-centric: We put our customers first in everything we do. - Innovative: We continuously seek new ways to improve and grow. - Collaborative: We work together to achieve our goals. - Accountable: We take ownership of our responsibilities and deliver on our commitments. - Adaptable: We embrace change and learn from our experiences. **Work Style:** - Remote-first, with a strong emphasis on asynchronous communication and self-management. - Data-driven, with a focus on continuous improvement and optimization. - Collaborative, with a culture of open communication and knowledge-sharing. - Results-oriented, with a focus on achieving measurable outcomes and driving business growth. **Self-Assessment Questions:** 1. How do you ensure that your content resonates with the target audience, especially in a remote work environment? 2. Can you describe a time when you had to adapt your content strategy due to changes in the market or algorithm updates? How did you approach this challenge, and what was the outcome? 3. How do you prioritize and manage multiple projects and stakeholders in a remote, asynchronous environment? **ASSUMPTION:** The ideal candidate will be able to demonstrate a strong understanding of Paystone's values and work style, and be able to articulate how their skills and experiences align with the company's culture and work environment. **⚠️ Potential Challenges** 1. **Time zone differences:** Working with a remote, global team may require adjustments to communication and collaboration strategies to accommodate different time zones. 2. **Language barriers:** While English is the primary language of communication at Paystone, some team members may have limited English proficiency. The successful candidate will need to be comfortable working with interpreters or using translation tools when necessary. 3. **Cultural differences:** Working with a diverse, global team may present unique challenges and opportunities for learning and growth. The ideal candidate will be open-minded, culturally sensitive, and eager to build relationships with team members from various backgrounds. 4. **Remote work distractions:** Working from home may present unique challenges, such as distractions from family members, pets, or household responsibilities. The successful candidate will need to be self-motivated, disciplined, and able to maintain a productive work environment in their home office. **ASSUMPTION:** The ideal candidate will be proactive in seeking solutions to these challenges and be able to adapt their work habits and strategies to thrive in a remote, global work environment. **📈 Similar Roles Comparison** 1. **Content Marketing Manager (Tech Industry):** This role may require more strategic planning and team management responsibilities, with less focus on day-to-day content creation tasks. 2. **Content Marketing Specialist (B2C):** This role may involve more consumer-focused content creation and require a strong understanding of consumer behavior and trends. 3. **Content Marketing Specialist (Agency):** This role may involve working with multiple clients and managing external vendor relationships, with less focus on internal collaboration and strategic decision-making. **ASSUMPTION:** The ideal candidate will be able to articulate the unique aspects of this role and how it differs from similar content marketing positions in other industries or agency settings. **📝 Sample Projects** 1. **Content Audit and Strategy Development:** Conduct a comprehensive audit of Paystone's existing content, identify gaps, and develop a data-driven content strategy to drive brand awareness, lead generation, and customer retention. 2. **SEO-Optimized Blog Series:** Create a series of SEO-optimized blog posts targeting high-volume, low-difficulty keywords to attract organic traffic and drive brand visibility. 3. **Case Study Development:** Develop a series of case studies showcasing Paystone's success stories and the impact of its solutions on clients' businesses. **ASSUMPTION:** The ideal candidate will be able to provide specific examples of these projects or similar initiatives they have led in their previous roles. **❓ Key Questions to Ask During Interview** 1. **Role Responsibilities:** Can you describe the most important tasks and priorities for this role in the first 30-60-90 days? 2. **Team Structure:** How is the content marketing team structured, and who will I be working closely with in this role? 3. **Content Strategy:** What are the key components of Paystone's current content strategy, and how does this role fit into that overall plan? 4. **Growth Opportunities:** What opportunities are there for growth and advancement within the content marketing team and the broader organization? 5. **Work-Life Balance:** How does Paystone support work-life balance for its remote employees, and what resources are available to help manage stress and maintain productivity? **ASSUMPTION:** The ideal candidate will be proactive in asking insightful questions that demonstrate their interest in the role and their commitment to driving results for the company. **📝 Next Steps for Applicants** To apply for this position: 1. Submit your application through the following link: Paystone.applytojob.com/apply/7EFrafpQRl/Content-Marketing-Specialist-Costa-Rica 2. Tailor your resume and cover letter to highlight your relevant content marketing experience and skills. 3. Prepare for the phone or video screening and technical assessment or content creation challenge, as applicable. 4. Research Paystone's company culture, values, and mission to demonstrate your fit and enthusiasm for the role. 5. Follow up with the hiring manager or HR team one week after your interview to express your continued interest in the position. **⚠️ Disclaimer:** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.