📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Farm Credit Services of America
🔹 Location: Omaha, Nebraska
🔹 Job Type: Hybrid (Hybrid-Incumbent)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Omaha, NE or Fargo, ND preferred)
🚀 Job Overview
Key aspects of this role include:
1. Content Creation: Developing written content, editorial calendars, and presentations to drive value in the market.
2. Content Curation: Maintaining content libraries, optimizing content for multiple channels, and managing the content lifecycle.
3. Content Evaluation: Analyzing content effectiveness, coordinating internal reviews, and determining KPIs.
4. Collaboration: Working closely with subject matter experts, stakeholders, and teams to ensure consistent, credible messages in the market.
5. Strategic Thinking: Contributing to processes that drive consistency and efficiency, and creating new relationships with subject matter experts.
📋 Key Responsibilities
✅ Content Creation:
- Produce written content for various mediums and channels.
- Create and maintain editorial calendars aligned with business and industry cycles.
- Develop presentations for teammates to ensure consistent messaging in the market.
✅ Content Curation:
- Maintain content libraries and source material for on-demand use.
- Optimize content for multiple delivery channels to enable customer journeys.
- Manage the content lifecycle by participating in review processes and ensuring updates are fulfilled.
✅ Content Evaluation:
- Analyze the results of delivered content, providing thoughtful analysis on channel, content, and audience response.
- Coordinate internal reviews by stakeholders and teams responsible for subject areas.
- Determine KPIs and tracking mechanisms to evaluate content effectiveness.
🎯 Required Qualifications
Education:
- Bachelor's Degree in Marketing, Public Relations, Communications, Journalism, Business, or a related field.
Experience:
- 6+ years of experience in Marketing, Communications, or Content.
Preferred Skills:
- Strong writing, editing, storytelling, and brand messaging skills.
- Ability to take a wide range of perspectives and distill information into easily understood content.
- Experience working with editorial calendars and content libraries.
- Familiarity with content evaluation and KPI development.
🎯 Preferred Qualifications
- Experience working in the agricultural industry or with agricultural content.
- Familiarity with digital capabilities and targeted sales strategies.
- Ability to work effectively in a hybrid or remote work environment.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and flexible work arrangements
- Employee assistance program
- Tuition reimbursement and professional development opportunities
- Employee discounts and wellness programs
Working Hours: Full-time, 40 hours per week
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on agricultural credit and financial services.
Company Size: 1,001-5,000 employees
Founded: 1916, as part of the Farm Credit System, a nationwide agricultural network providing credit and affiliated services to farm and ranch operators across the United States.
Company Description:
Farm Credit Services of America, based in Omaha, Nebraska, is dedicated to serving the agricultural credit and financial needs of farmers and ranchers in Iowa, Nebraska, South Dakota, and Wyoming. As a part of the Farm Credit System, the organization supplies nearly one-third of the nation's agricultural industry with its credit needs. Farm Credit Services of America offers a variety of full-time and part-time employment opportunities and is committed to attracting and retaining qualified employees who meet their standards of excellence and embrace their core values of honesty and integrity.
Company Specialties:
- Farm Credit
- Farm Finance
- Crop insurance
- Technology
- Mortgages
- Agriculture
- Innovation
- Lending
- Credit
- Banking
Company Website:
📊 Role Analysis
Career Level: Mid-career to senior-level role, with opportunities for growth and advancement within the organization.
Reporting Structure: This role may report directly to the Marketing Manager or another relevant supervisor, depending on the organization's structure.
Work Arrangement: Hybrid work arrangement, with a requirement to work a percentage of time each week from one of the offices in the company's footprint, preferably in Omaha, NE or Fargo, ND.
Growth Opportunities:
- Potential to advance to senior roles within the marketing department or related fields.
- Opportunities to work on high-impact projects and collaborate with various teams across the organization.
- Possibility to gain experience in content strategy, digital marketing, or other related areas.
🌍 Location & Work Environment
Office Type: Hybrid work arrangement, with a requirement to work from one of the company's offices in Omaha, NE or Fargo, ND.
Office Location(s):
- 5015 S 118th St, Omaha, Nebraska, US
- Fargo, North Dakota, US (preferred)
Geographic Context:
- Omaha, Nebraska: A mid-sized city with a population of approximately 460,000, offering a mix of urban and suburban living, with a cost of living slightly below the national average.
- Fargo, North Dakota: A city with a population of around 125,000, located in the eastern part of North Dakota, offering a lower cost of living compared to larger metropolitan areas.
Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement requiring a percentage of time each week from one of the company's offices.
💼 Interview & Application Insights
Typical Process:
1. Online application submission through the company's careers portal.
2. Phone or video screening with the hiring manager or a member of the HR team.
3. In-depth phone or video interview with the marketing manager or another relevant supervisor.
4. Final in-person or video interview with senior leadership or other key stakeholders.
5. Background check and reference verification.
Key Assessment Areas:
1. Writing and editing skills, with a focus on storytelling and brand messaging.
2. Ability to analyze and evaluate content performance.
3. Experience with editorial calendars and content libraries.
4. Familiarity with digital capabilities and targeted sales strategies.
5. Cultural fit and alignment with the company's core values.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences related to the job description.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively in a team environment.
3. Research the company and its mission to demonstrate your understanding of and enthusiasm for the role and the organization.
4. Practice your presentation skills, as you may be asked to deliver a presentation as part of the interview process.
ATS Keywords: Content creation, content curation, content evaluation, marketing strategy, digital capabilities, editorial calendar management, customer journey optimization, stakeholder coordination, KPI development, hybrid work arrangement, agricultural industry, financial services.
🛠 Cultural Fit Considerations
Company Values:
- Honesty
- Integrity
- Customer focus
- Collaboration
- Innovation
- Continuous improvement
Work Style:
- Results-driven and goal-oriented
- Strong communication and interpersonal skills
- Ability to work effectively in a hybrid or remote work environment
- Adaptability and willingness to learn
- Strong problem-solving skills and attention to detail
Self-Assessment Questions:
1. How do your writing and editing skills align with the company's need for high-quality, engaging content?
2. Can you provide an example of a time when you had to analyze and evaluate content performance, and what insights did you gain from the process?
3. How do you approach maintaining content libraries and optimizing content for multiple delivery channels?
4. Can you describe a situation where you had to coordinate with stakeholders or teams to ensure consistent messaging in the market?
5. How do you stay up-to-date with digital capabilities and industry trends in the agricultural sector?
🛠 Potential Challenges
1. Work-Life Balance: Balancing the requirements of a hybrid work arrangement with personal and family commitments.
2. Content Volume: Managing the volume of content creation, curation, and evaluation required for multiple channels and stakeholders.
3. Stakeholder Management: Navigating the needs and expectations of various stakeholders, including subject matter experts, marketing leadership, and other teams.
4. Industry-Specific Knowledge: Gaining a deep understanding of the agricultural industry and its unique content requirements.
5. Technological Changes: Keeping up with evolving digital capabilities and tools for content creation, curation, and evaluation.
📈 Similar Roles Comparison
1. Content Marketing Manager: This role may have more strategic responsibilities, such as developing and implementing content marketing strategies, managing a team, and working closely with senior leadership.
2. Content Strategist: This role may focus more on developing and executing content strategies, rather than the day-to-day creation, curation, and evaluation of content.
3. Digital Marketing Specialist: This role may focus more on digital marketing channels and tactics, rather than content creation and management across multiple channels.
📝 Sample Projects
1. Content Audit and Refresh: Conducting a comprehensive audit of existing content, identifying gaps, and developing a plan to refresh and optimize content for improved performance.
2. Campaign Development: Creating a targeted marketing campaign, including content, to drive brand awareness or generate leads in a specific market segment.
3. Content Series Creation: Developing a series of related content pieces, such as blog posts, whitepapers, or videos, to educate and engage a specific audience.
❓ Key Questions to Ask During Interview
1. Role-Specific Questions:
* How does this role fit into the overall marketing strategy for the organization?
* What are the most pressing content challenges facing the company, and how can this role help address them?
* How does the company measure the success of its content marketing efforts, and what KPIs are most important to track?
2. Company-Specific Questions:
* How does the company support the professional development and growth of its marketing team members?
* What is the company's approach to collaboration and information sharing between marketing and other departments?
* How does the company's culture and values influence the way it approaches content marketing?
3. Industry-Specific Questions:
* How does the company differentiate its content marketing efforts from those of its competitors in the agricultural industry?
* What trends or challenges in the agricultural industry are most relevant to the company's content marketing strategy?
* How does the company engage with its target audience, and what content formats or channels are most effective for reaching them?
💡 Next Steps for Applicants
To apply for this position:
1. Submit your application through the following link:
2. Customize your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for a phone or video screening with the hiring manager or a member of the HR team.
4. Practice your presentation skills, as you may be asked to deliver a presentation as part of the interview process.
5. Follow up with the hiring manager or HR representative after your interview to express your interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
