📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Ampeco Ltd
🔹 Location: Sofia, Sofia-Grad, Bulgaria
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid to Senior
🔹 Remote Status: On-site (Sofia office) with flexible hours
🚀 Job Overview
Key aspects of this role include:
- Transforming complex business and technical concepts into compelling narratives
- Creating content that drives action and converts across various formats and platforms
- Collaborating with cross-functional teams to ensure content aligns with business goals
- Continuously learning and adapting to new technical topics in the e-mobility industry
- Optimizing content performance using data-driven insights
ASSUMPTION: This role requires a strong ability to understand and communicate complex ideas, as well as a keen interest in the e-mobility industry and its technologies.
📋 Key Responsibilities
✅ Create engaging content (blog articles, long-form content, website copy, social media posts, newsletters, case studies, product announcements, etc.) that showcases industry insights, AMPECO's unique perspective, and drives business results
✅ Manage the content calendar and publishing schedule to ensure consistency across platforms
✅ Collaborate with product and sales teams to understand business challenges, technical capabilities, and market opportunities, and translate them into valuable content
✅ Conduct interviews with subject matter experts to gather insights and build narratives around them
✅ Analyze content performance and use data-driven insights to optimize future content
✅ Stay up-to-date with industry trends and market insights through research and events
ASSUMPTION: This role requires strong writing skills, adaptability, and a data-driven mindset to create effective content that resonates with target audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 2-3 years of experience in content creation, preferably in B2B technology
Required Skills:
- Proven ability to translate complex concepts into accessible, engaging content
- Track record of content that drives business results (leads, conversions, engagement)
- Experience interviewing subject matter experts and synthesizing technical information
- Strong portfolio demonstrating versatility in writing styles and formats
- Fluency in English
Preferred Skills:
- Experience with AI tools to enhance the creative process
- Knowledge of the e-mobility industry or related technologies
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong foundation in content creation, business acumen, and intellectual curiosity to succeed in this role.
💰 Compensation & Benefits
Salary Range: Based on the company size and industry standards, the estimated salary range for this role is €25,000 - €40,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Medical insurance coverage
- Flexible work hours
- Bonus day off for birthdays
- Additional vacation days after the first year
- Social events and team-building activities
- Monthly shared mobility allowance
- Occasional access to company electric cars
Working Hours: Full-time (40 hours per week) with flexible hours to respect productivity patterns
ASSUMPTION: The salary range is an estimate based on the company size and industry standards. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting, focusing on e-mobility and electric vehicle charging infrastructure
Company Size: 51-200 employees, providing a dynamic and collaborative work environment
Founded: 2018, with a mission to accelerate positive change and transformation to clean technologies in the mobility and energy sector
Company Description:
- Ampeco offers a white-label and hardware-agnostic EV charging management platform bundled with white-label EV driver apps
- The platform addresses specific EV charging challenges, especially in energy management, and supports various businesses in the EV charging market
- Ampeco's team of e-mobility experts helps answer questions about EV Charging software solutions
Company Specialties:
- Electric Vehicle Charging
- Electric charging stations
- Electric Charging Software
- eMobility
- Charging Station Software
- Smart Charging Management
- White-label EV charging software
Company Website: https://www.ampeco.com
ASSUMPTION: Ampeco is a growing company in the e-mobility industry, offering opportunities for professional growth and impact.
📊 Role Analysis
Career Level: Mid to Senior, with opportunities for growth and advancement within the marketing team
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including product and sales
Work Arrangement: On-site in Sofia with flexible hours, allowing for a healthy work-life balance
Growth Opportunities:
- Expanding content creation skills and expertise
- Developing leadership skills within the marketing team
- Gaining experience in the e-mobility industry and related technologies
- Potential career progression into management or specialized roles within the marketing department
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team environment.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in Sofia, Bulgaria
Office Location(s): Sofia, Bulgaria
Geographic Context:
- Sofia is the capital and largest city of Bulgaria, offering a mix of historic and modern attractions
- The city is known for its vibrant culture, rich history, and affordable cost of living
- Sofia has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate individual productivity patterns
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Potential follow-up interviews or assessments
- Job offer and onboarding
Key Assessment Areas:
- Writing and content creation skills
- Understanding of business and technical concepts
- Adaptability and learning agility
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a comprehensive content and copywriting portfolio that demonstrates your range, business understanding, and ability to explain complex topics
- Prepare for interview questions that assess your understanding of the e-mobility industry, business acumen, and content creation skills
ATS Keywords: Content creation, B2B marketing, technical writing, storytelling, data analysis, collaboration, research, adaptability, attention to detail, business acumen, strategic thinking, interviewing, portfolio development, social media, email marketing, visual content creation
ASSUMPTION: The application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
- AI tools to enhance the creative process (e.g., Copy.ai, Frase)
ASSUMPTION: Familiarity with relevant content creation and marketing tools is beneficial but not always required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Sustainability
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Focus on continuous learning and improvement
- Results-driven and data-informed decision-making
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you passionate about the e-mobility industry and its potential for positive change?
- Can you adapt quickly to new technologies and business models?
- Do you have a strong attention to detail and a data-driven mindset?
ASSUMPTION: Ampeco values candidates who are passionate about the e-mobility industry, adaptable, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and quick decision-making
- The e-mobility industry is rapidly evolving, which may necessitate continuous learning and adaptation
- Collaborating with cross-functional teams may require strong communication and project management skills
- Managing multiple content formats and platforms may require strong organizational skills and attention to detail
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position requires a stronger focus on technical concepts and business acumen
- This role offers the opportunity to work in a growing industry with significant potential for impact
- Career progression may involve specialized roles within the marketing department or management positions
ASSUMPTION: This role offers unique opportunities for professional growth and impact within the e-mobility industry.
📝 Sample Projects
- Creating a comprehensive white paper on the benefits of smart charging management for commercial properties
- Developing a series of blog posts on the latest trends and innovations in the e-mobility industry
- Producing a customer success story that highlights the impact of AMPECO's platform on a major fleet operator's operations
ASSUMPTION: These sample projects demonstrate the range of content creation opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for AMPECO?
- What are the most pressing business challenges and technical capabilities that the content should address?
- How does AMPECO support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does AMPECO foster a culture of innovation and collaboration within its teams?
ASSUMPTION: These questions help assess the role's fit with your skills, experiences, and career goals, as well as the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a comprehensive content and copywriting portfolio that demonstrates your range, business understanding, and ability to explain complex topics
- Prepare for interview questions that assess your understanding of the e-mobility industry, business acumen, and content creation skills
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
