📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Information Security Media Group (ISMG)
🔹 Location: Princeton, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies for internal and external clients
- Creating and managing diverse B2B content formats
- Conducting content audits and gap analyses
- Researching audience needs and content consumption behaviors
- Collaborating with cross-functional teams to fulfill campaign needs
ASSUMPTION: This role requires a strong background in content strategy and management, with a focus on B2B or cybersecurity contexts. The ideal candidate will have a proven track record of delivering results-driven content and be able to work effectively in a fast-paced environment.
📋 Key Responsibilities
✅ Leading the development, execution, and performance tracking of cybersecurity-focused content strategies for internal and external clients
✅ Creating and managing diverse B2B content formats including blogs, whitepapers, infographics, briefs, videos, and social media assets
✅ Conducting content audits and gap analyses to align assets with target audiences and buyer journeys
✅ Researching audience needs and content consumption behaviors across the product lifecycle
✅ Interviewing stakeholders to inform impactful, insight-driven storytelling
✅ Defining and measuring KPIs for content performance, audience growth, and engagement
✅ Collaborating with program managers and clients to fulfill campaign needs
✅ Managing content workflows across internal teams, agencies, vendors, and creatives
✅ Monitoring cybersecurity trends to guide strategic content updates
ASSUMPTION: The role requires a strong understanding of the cybersecurity industry and the ability to create engaging content that resonates with target audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, Communications, or a related field
Experience: 8+ years of content strategy, creation, and management experience within enterprise and/or agency environments
Required Skills:
- Proven success in delivering results-driven B2B or cybersecurity/technical content
- Strong storytelling, editorial, and strategic thinking abilities
- Skilled in audience research, content structuring, and usability best practices
- Effective cross-functional communicator and collaborator
- Experience leading projects across teams in fast-paced environments
- Strong organizational and project management capabilities
- Demonstrated ability to produce impactful, strategic campaigns
- Self-starter with a continuous improvement mindset
- Strong customer focus and problem-solving orientation
Preferred Skills:
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
- Experience with content management systems (e.g., WordPress, Drupal)
- Knowledge of SEO best practices
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools, content management systems, and SEO best practices would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Content Marketing Manager with 8+ years of experience in the cybersecurity industry, the estimated salary range is $120,000 - $160,000 per year. This is an estimate and the actual salary may vary based on factors such as performance, experience, and company policy.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM. However, hours may vary based on project demands and company needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the factors mentioned. Benefits are typical for a company of this size in the cybersecurity industry.
📌 Applicant Insights
🔍 Company Context
Industry: Information Security Media Group (ISMG) is the world’s largest media organization devoted solely to information security and risk management. It provides education, research, and news tailored to key vertical sectors, geographies, and topics in the cybersecurity industry.
Company Size: ISMG has 501-1,000 employees, making it a mid-sized company. This size offers the benefits of a larger organization, such as resources and opportunities for growth, while still maintaining a relatively close-knit work environment.
Founded: ISMG was founded in 1990 and has since grown to become a leading provider of information security and risk management solutions.
Company Description:
- ISMG offers a wide range of media properties, including news websites, magazines, and events, that cater to specific vertical sectors, geographies, and topics within the cybersecurity industry.
- The company's annual global summit series connects senior security professionals with industry thought leaders to find actionable solutions for pressing cybersecurity challenges.
- ISMG is committed to providing high-quality, relevant content to its audience and helping organizations navigate the complex and ever-evolving landscape of information security and risk management.
Company Specialties:
- News and media
- Education and training
- Events and conferences
- Information security and risk management
Company Website: https://ismg.io
ASSUMPTION: ISMG's focus on providing relevant and high-quality content to its audience makes it an attractive employer for content marketing professionals.
📊 Role Analysis
Career Level: This role is at the mid to senior level, requiring a significant amount of experience and expertise in content marketing and strategy.
Reporting Structure: The Content Marketing Specialist will report directly to the Director of Content Marketing and will work closely with program managers, clients, and other internal teams to fulfill campaign needs.
Work Arrangement: This role is on-site, requiring the candidate to work from ISMG's Princeton, New Jersey office. However, flexible work arrangements may be available based on the company's policies and the candidate's needs.
Growth Opportunities:
- As ISMG continues to grow, there may be opportunities for the Content Marketing Specialist to take on more responsibility and advance their career within the company.
- The role offers the chance to work on a wide range of content projects and campaigns, providing opportunities for professional development and growth.
- ISMG's focus on providing high-quality, relevant content to its audience creates an environment where the Content Marketing Specialist can make a significant impact on the company's success.
ASSUMPTION: The growth opportunities for this role are tied to ISMG's continued success and expansion in the information security and risk management industry.
🌍 Location & Work Environment
Office Type: ISMG's Princeton, New Jersey office is a professional and collaborative environment, with a focus on open communication and teamwork.
Office Location(s): 902 Carnegie Center, Suite 430, Princeton, NJ 08540, US
Geographic Context:
- Princeton, New Jersey is a suburban area located about an hour from New York City and Philadelphia, offering a mix of urban and rural living options.
- The area is home to a number of technology and healthcare companies, providing ample opportunities for networking and professional growth.
- Princeton offers a range of cultural, recreational, and educational opportunities, making it an attractive place to live and work.
Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM. However, hours may vary based on project demands and company needs.
ASSUMPTION: The work environment at ISMG's Princeton, New Jersey office is collaborative and professional, with a focus on open communication and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth interview with the Director of Content Marketing
- Portfolio review and case study presentation
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Content creation and strategy skills
- Understanding of the cybersecurity industry and target audience
- Ability to work collaboratively with cross-functional teams
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Include a portfolio of your best work, showcasing your ability to create engaging and strategic content
- Prepare for the case study presentation by researching ISMG's content and understanding their target audience
- Be ready to discuss your approach to content strategy and your understanding of the cybersecurity industry
ATS Keywords: Content strategy, B2B marketing, storytelling, editorial skills, analytical acumen, project management, collaboration, audience research, content creation, SEO, social media engagement, thought leadership, content audits, creative writing, usability best practices, problem-solving, continuous improvement
ASSUMPTION: The interview process for this role is designed to assess the candidate's content marketing skills, understanding of the cybersecurity industry, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Marketing automation tools (e.g., Marketo, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is not explicitly required but would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Innovation
- Collaboration
- Customer focus
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality content
- Adaptable and able to work in a fast-paced environment
- Customer-focused and committed to providing relevant and valuable content to ISMG's audience
Self-Assessment Questions:
- Do you have a strong understanding of the cybersecurity industry and its target audience?
- Are you able to work collaboratively with cross-functional teams to fulfill campaign needs?
- Do you have a proven track record of delivering results-driven content and a continuous improvement mindset?
ASSUMPTION: ISMG values candidates who are collaborative, results-driven, and committed to providing high-quality, relevant content to their audience.
⚠️ Potential Challenges
- The fast-paced nature of the role may require the Content Marketing Specialist to manage multiple projects and deadlines simultaneously
- The role requires a strong understanding of the cybersecurity industry and its target audience, which may present a learning curve for candidates from outside the industry
- The on-site nature of the role may require the Content Marketing Specialist to commute to ISMG's Princeton, New Jersey office
- The role may require the Content Marketing Specialist to work outside of standard business hours to meet project demands
ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to navigate them effectively.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Manager or Content Strategist role in other industries, but with a focus on the cybersecurity industry and its target audience
- The role requires a higher level of industry-specific knowledge and expertise than similar roles in other industries
- This role offers the opportunity to work on a wide range of content projects and campaigns, providing opportunities for professional development and growth
ASSUMPTION: While this role shares similarities with other content marketing roles, its focus on the cybersecurity industry and its target audience makes it unique.
📝 Sample Projects
- Developing a content strategy for a new cybersecurity product launch, including blogs, whitepapers, infographics, and social media assets
- Conducting a content audit and gap analysis for an existing cybersecurity brand, and creating a plan to optimize its content for target audiences and buyer journeys
- Researching audience needs and content consumption behaviors for a specific cybersecurity vertical, and creating a content calendar to address those needs
ASSUMPTION: These sample projects are designed to showcase the Content Marketing Specialist's ability to create engaging and strategic content that resonates with target audiences.
❓ Key Questions to Ask During Interview
- Can you describe the typical content marketing team structure at ISMG, and how this role fits within that structure?
- How does ISMG approach content strategy and development for its various media properties and target audiences?
- What are the most challenging aspects of working in the cybersecurity industry, and how does ISMG address those challenges?
- How does ISMG support the professional development and growth of its content marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions are designed to provide insight into the role, the company, and the industry, and to help the candidate determine if the position is a good fit for their career goals and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://informationsecuritymediagroup.applytojob.com/apply/KneatYDnqE/Content-Marketing-Specialist
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare a portfolio of your best work, showcasing your ability to create engaging and strategic content
- Prepare for the case study presentation by researching ISMG's content and understanding their target audience
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
