📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: INFICON
🔹 Location: Syracuse, New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing global digital content
- Collaborating with the Global Communication Head to refine communication strategy
- Managing corporate social media channels and website content
- Monitoring digital KPIs and optimizing channels for performance
- Creating and repurposing content for corporate topics and global stories
ASSUMPTION: This role requires a strong individual contributor with excellent communication, project management, and digital media skills. The global nature of the role necessitates experience working with diverse teams and cultures.
📋 Key Responsibilities
✅ Work in collaboration with the Global Communication Head to understand and refine the global communication strategy
✅ Manage the corporate INFICON social media channels by coordinating, posting, and monitoring organic and paid content
✅ Manage and optimize part of the corporate website content, train and support internal content creators, and ensure the quality and strategic fit of published content and SEO
✅ Develop new content and repurpose existing content for corporate topics and global stories with the input of internal Subject Matter Experts
✅ Proofread English content and coordinate internal translation for the other five corporate languages
✅ Monitor digital KPIs and optimize the channels for performance and communication strategy together with external partners
✅ Participate in the development and execution of content for global communication activities, events, and campaigns
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong writing skills and a keen eye for storytelling are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field
Experience: 3-5 years of experience managing digital media, preferably in an international B2B company
Required Skills:
- Proficient in CMS platforms, content management, and content creation tools (like Adobe Creative Suite, Matomo, Semrush, Falcon, Hubspot)
- Basic knowledge of digital ad creation (e.g., LinkedIn Campaign Manager or Google Ads Manager)
- Strong project management and communication skills, preferably with Jira or Confluence platform experience
- Advanced writing skills and SEO fundamentals, with an interest in technical products and high-tech industries
- Fluent in English, with any additional languages or experience working in an international company being a plus
Preferred Skills:
- Experience working with an international team and collaborating with colleagues from different cultures and time zones
- Willingness to travel to Europe approximately 10% for onboarding and ongoing collaboration with other global team members
ASSUMPTION: Candidates with experience in a similar role and a proven track record of driving engagement and visibility through digital media will be highly competitive for this position.
💰 Compensation & Benefits
Salary Range: The expected salary range for this position is between $75,000 and $85,000 per year. The actual compensation will be determined based on experience, location, and other factors permitted by law.
Benefits:
- Profit sharing bonus with a target of 10%
- Health, dental, and vision insurance
- 401K
- Vacation and sick time
- Tuition reimbursement
Working Hours: Full-time, with flexible work hours and ongoing green initiatives
ASSUMPTION: The salary range provided is based on industry standards for a Content Marketing Specialist role in the Syracuse, New York area. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: INFICON operates in the machinery manufacturing industry, focusing on innovative instrumentation, critical sensor technologies, and Smart Manufacturing/Industry 4.0 software solutions. Their products are essential for gas leak detection, vacuum measurement, and chemical analysis in various industries.
Company Size: INFICON has 1,001-5,000 employees globally, with headquarters in Bad Ragaz, Switzerland, and a significant presence in Syracuse, New York. This size allows for a dynamic work environment with diverse opportunities for growth and collaboration.
Founded: INFICON was founded in 2000 and has since grown to become a leading provider of its products and solutions.
Company Description:
- INFICON is a leading provider of innovative instrumentation, critical sensor technologies, and Smart Manufacturing/Industry 4.0 software solutions that enhance productivity and quality of tools, processes, and complete factories.
- Their analysis, measurement, and control products are essential for gas leak detection in air conditioning/refrigeration and automotive manufacturing, as well as in the complex fabrication of semiconductors and thin film coatings for optics, flat panel displays, solar cells, and industrial vacuum coating applications.
- INFICON also provides unique, toxic chemical analysis products for emergency response, security, and environmental monitoring.
Company Specialties:
- Residual gas analyzers
- Manufacturing
- Vacuum gauges
- Mass spectrometer
- Vacuum measurement
- Chemical detection
- Chemical identification
- Chemical analyzation
- HVAC tools
- Leak detection
- Leak detectors
- Residual gas analysis
Company Website: www.inficon.com
ASSUMPTION: INFICON's focus on innovation and global presence provides an excellent opportunity for candidates seeking to grow their career in a dynamic and international environment.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution. It offers opportunities for growth and advancement within the global communication team.
Reporting Structure: The Content Marketing Specialist will report directly to the Global Communication Head and collaborate with INFICON worldwide marketing communication managers.
Work Arrangement: This is an on-site position located in the U.S. headquarters in Syracuse, New York. However, it is part of the global communication team from INFICON global headquarters in Switzerland, requiring occasional travel to Europe.
Growth Opportunities:
- Expanding digital media expertise and strategic influence within the global communication team
- Developing leadership skills through mentoring and training internal content creators
- Gaining experience in international collaboration and cross-cultural communication
- Contributing to global communication activities, events, and campaigns
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal platform for career growth and development in the digital media and marketing fields.
🌍 Location & Work Environment
Office Type: INFICON's Syracuse, New York office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): 2 Technology Pl, East Syracuse, NY 13057, US
Geographic Context:
- Syracuse, New York, is a mid-sized city with a diverse economy and a growing tech industry
- The area offers a high quality of life, with affordable housing, excellent schools, and numerous cultural attractions
- Syracuse is centrally located in the northeastern United States, providing easy access to major cities like New York City, Boston, and Toronto
Work Schedule: Full-time, with flexible work hours and ongoing green initiatives
ASSUMPTION: INFICON's Syracuse office provides a dynamic and collaborative work environment that supports both personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the Global Communication Head
- In-person or virtual interview with the Global Communication Head and other relevant team members
- Final decision and offer
Key Assessment Areas:
- Digital media and content creation skills
- Collaboration and communication abilities
- Strategic thinking and problem-solving
- Adaptability and cultural awareness
Application Tips:
- Tailor your resume and cover letter to highlight your digital media, content creation, and collaboration skills
- Provide examples of your previous work that demonstrate your ability to create engaging and strategic content
- Be prepared to discuss your experience with CMS platforms, content management, and content creation tools
ATS Keywords: Digital media, content creation, CMS, SEO, global communication, collaboration, strategy, project management
ASSUMPTION: INFICON's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the global communication team.
🛠️ Tools & Technologies
- CMS platforms (e.g., Adobe Experience Manager, WordPress, or similar)
- Content management and content creation tools (e.g., Adobe Creative Suite, Matomo, Semrush, Falcon, Hubspot)
- Digital ad creation tools (e.g., LinkedIn Campaign Manager or Google Ads Manager)
- Project management tools (e.g., Jira or Confluence)
- SEO tools (e.g., SEMrush, Ahrefs, or similar)
- Social media management tools (e.g., Hootsuite, Buffer, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary based on INFICON's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer focus
- Collaboration
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, global team environment?
- Are you comfortable working with colleagues from diverse cultural backgrounds and time zones?
- Do you have a proven track record of driving engagement and visibility through digital media?
- Are you committed to continuous learning and improvement in the digital media and marketing fields?
ASSUMPTION: INFICON's culture values innovation, quality, customer focus, collaboration, and sustainability. Candidates who align with these values and are comfortable working in a dynamic, global team environment will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with colleagues from diverse cultural backgrounds and time zones
- Adapting to a fast-paced, dynamic work environment
- Balancing strategic thinking and tactical execution
- Occasional travel to Europe for onboarding and ongoing collaboration with other global team members
ASSUMPTION: These challenges are inherent to a global, dynamic role like the Content Marketing Specialist position at INFICON. Successful candidates will be adaptable, organized, and comfortable working in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on global digital content management and collaboration with an international team
- INFICON's industry-specific context requires a strong understanding of technical products and high-tech industries
- Career path comparison: This role offers opportunities for growth and advancement within the global communication team, with potential paths to leadership and strategic roles
ASSUMPTION: This role is unique in its global focus and collaboration requirements, making it an excellent fit for candidates with international experience and a strong interest in technical products and high-tech industries.
📝 Sample Projects
- Developing and executing a global social media campaign to promote INFICON's new product line
- Repurposing existing content for corporate topics and global stories, ensuring consistency and strategic fit across multiple channels and languages
- Managing and optimizing the corporate website content, including SEO best practices and user experience improvements
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and tactical nature of the Content Marketing Specialist role at INFICON.
❓ Key Questions to Ask During Interview
- Can you describe the global communication team's structure and how this role fits within it?
- How does INFICON support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does INFICON measure the success of its digital media and content strategies?
- What are the most rewarding aspects of working in a global, dynamic team environment at INFICON?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the global communication team, and INFICON's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital media, content creation, and collaboration skills
- Prepare examples of your previous work that demonstrate your ability to create engaging and strategic content
- Be prepared to discuss your experience with CMS platforms, content management, and content creation tools during your interview
- Follow up with the Global Communication Head one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
