Content Marketing Specialist (f/m/d)

📌 Core Information

🔹 Job Title: Content Marketing Specialist (f/m/d)

🔹 Company: Taktile

🔹 Location: Berlin, Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: Remote (with on-site options)

🚀 Job Overview

Key aspects of this role include:

• Supporting content creation across various channels
• Managing day-to-day social media execution
• Growing executive and brand visibility
• Assisting with campaign execution
• Tracking and reporting on content performance

ASSUMPTION: This role requires a balance of creativity, organization, and analytical skills. It's ideal for someone early in their marketing career looking to grow and learn in a fast-paced environment.

📋 Key Responsibilities

✅ Content Creation: Help write and edit marketing content including blog posts, social media copy, email campaigns, and case studies.

✅ Social Media Management: Publish and schedule content across Taktile’s corporate social media accounts, monitor performance, and suggest ideas to boost engagement.

✅ Executive Visibility: Support the creation of social content for Taktile’s leadership team and assist in developing their presence on LinkedIn.

✅ Campaign Execution: Collaborate with the broader marketing team to roll out digital campaigns, track performance, and support launches or announcements.

✅ Coordination: Work with other teams, partners, and content contributors to source content, share updates, and ensure alignment across efforts.

✅ Performance Tracking: Use tools like LinkedIn Analytics and HubSpot to monitor content engagement and report insights to the marketing team.

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1-3 years of experience in content marketing, social media, or digital marketing (internships or freelance experience welcome)

Required Skills:

• Native written and verbal English skills
• Strong writing, editing, and communication skills
• Familiarity with LinkedIn and social media platforms as marketing tools
• Comfortable managing multiple tasks and deadlines in a fast-paced environment
• Curious and proactive — eager to learn and improve over time

Preferred Skills:

• Experience with basic content tools like HubSpot and Figma
• Interest or experience in fintech, B2B SaaS, or working with a fast-growing startup

ASSUMPTION: While experience in fintech or B2B SaaS is preferred, a strong candidate with transferable skills from other industries will also be considered.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on company size and role)

Benefits:

• Professional Development: Access to a self-development budget for conferences, books, or classes
• Work Environment: Join us onsite in our inspiring office spaces in Berlin, NY, or London, with opportunities for global travel
• Impact: Make a meaningful impact by shaping an early-stage company and creating new opportunities
• Flat Hierarchy: Experience a truly flat hierarchy, interacting directly with founding team members and voicing your ideas
• Mentorship: Learn from experienced mentors, including the founders of Looker, GitHub, Mulesoft, Datadog, and UiPath
• Flexibility: Use the equipment of your choice and benefit from a meaningful home office setup
• Onboarding: Receive best-in-class coaching and training to become an expert in your field

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. The actual salary may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on risk management and decision-making platforms for financial services

Company Size: 51-200 employees (Mid-sized company, offering a supportive work environment with opportunities for growth and mentorship)

Founded: 2022 (Relatively new company, offering opportunities to shape the company's culture and direction)

Company Description:

• Taktile is building the world's leading software platform for running critical and highly-automated decisions
• Its customers use the product to catch fraudsters, prevent money laundering, and expand access to credit for small businesses
• The company is based in Berlin, London, and New York City, with a diverse team consisting of engineers, entrepreneurs, and researchers

Company Specialties:

• Risk management and decision-making platforms
• Financial services technology (Fintech)
• Machine learning and data science

Company Website: https://www.taktile.com/

ASSUMPTION: Taktile is a growing company with a strong focus on innovation and employee development. It offers a dynamic work environment with opportunities for professional growth and mentorship.

📊 Role Analysis

Career Level: Early to Mid-level Marketing Professional

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the broader marketing team, as well as other departments like Sales and Product

Work Arrangement: Hybrid (Remote with on-site options, offering flexibility and a balance between independent work and collaborative team environments)

Growth Opportunities:

• Learning and developing new skills in content marketing, social media management, and campaign execution
• Gaining exposure to various aspects of marketing and potentially expanding into other marketing roles or specializations
• Contributing to the growth and success of a fast-growing startup, with opportunities for career advancement as the company expands

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a chance to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, inspiring office spaces in Berlin, NY, and London

Office Location(s): Berlin, Germany; New York, USA; London, UK

Geographic Context:

• Berlin, Germany: A vibrant, multicultural city with a thriving tech scene, offering a high quality of life and numerous cultural attractions
• New York, USA: A global hub for finance, technology, and entertainment, offering unparalleled opportunities for professional growth and networking
• London, UK: A major global city with a diverse economy, offering a rich cultural scene and numerous professional development opportunities

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: The work environment at Taktile is dynamic, collaborative, and supportive, with a strong focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the CEO or another senior team member
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Writing and editing skills
• Social media management and content creation
• Campaign execution and project management
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your understanding of Taktile's mission and how your skills align with the company's goals
• Provide examples of your previous work, such as blog posts, social media campaigns, or case studies
• Prepare questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Content Marketing, Social Media, Digital Marketing, Writing, Editing, Communication, LinkedIn, HubSpot, Figma, Curiosity, Proactivity, Detail Orientation, Task Management, Engagement Tracking, Campaign Execution, Collaboration

ASSUMPTION: The application process at Taktile is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• Figma (design and prototyping tool)
• LinkedIn (professional networking platform)
• Other tools and technologies may be used based on project requirements

ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing creativity and continuous learning
• Collaboration: Working together to achieve common goals
• Integrity: Acting with honesty and transparency in all aspects of work
• Impact: Striving to make a meaningful difference in the world

Work Style:

• Dynamic and fast-paced, with a focus on growth and innovation
• Collaborative and supportive, with a strong emphasis on teamwork and mentorship
• Flexible and adaptable, with a willingness to learn and adapt to new challenges

Self-Assessment Questions:

• How do you approach learning new tools and technologies, and how have you demonstrated this in previous roles?
• Can you provide an example of a time when you had to manage multiple projects and deadlines, and how did you ensure the quality and timeliness of your work?
• How do you stay up-to-date with industry trends and best practices in content marketing and social media management?

ASSUMPTION: Taktile values candidates who are proactive, curious, and committed to continuous learning and growth.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with shifting priorities and tight deadlines
• Managing multiple projects and stakeholders, requiring strong organizational and communication skills
• Adapting to new tools and technologies as the company grows and evolves
• Balancing creative and analytical tasks, requiring strong attention to detail and a proactive approach to problem-solving

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a commitment to continuous improvement.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position offers a unique opportunity to work in a fast-growing fintech startup, with exposure to various aspects of marketing and the chance to make a significant impact on the company's success
• In the broader context of the fintech industry, this role offers a competitive salary and benefits package, with opportunities for professional growth and development
• Career-wise, this role can serve as a stepping stone into other marketing roles or specializations, such as product marketing, demand generation, or marketing operations

ASSUMPTION: This role offers a unique blend of challenges, opportunities, and rewards, making it an attractive choice for the right candidate.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch, including creating engaging content, scheduling posts, and tracking performance
• Writing and editing a series of blog posts on industry trends and best practices in content marketing, optimized for search engines and targeted at a specific audience
• Collaborating with the product team to create case studies showcasing the success of Taktile's platform in helping customers achieve their business goals

ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities that the Content Marketing Specialist may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role contribute to addressing them?
• How does this role fit into the broader marketing strategy, and what are the key priorities for the first 90 days?
• What opportunities are there for professional development and growth within the company, and how does the company support employees in achieving their career goals?
• How does Taktile foster a culture of innovation and collaboration, and what initiatives are in place to support these values?
• What is the work-life balance like at Taktile, and how does the company support employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous work, such as blog posts, social media campaigns, or case studies, to showcase your qualifications
• Prepare questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.