- Developing and executing a content marketing strategy aligned with business objectives
- Creating high-quality, engaging content for various channels, including blogs, websites, and social media
- Collaborating with cross-functional teams to ensure content meets business needs and resonates with target audiences
- Managing external content creators and agencies to deliver projects on time and within budget
- Monitoring and analyzing content performance to optimize future content strategies
📋 Key Responsibilities
✅ Content Creation and Management:
- Develop and maintain a content calendar aligned with marketing goals and business objectives
- Create and repurpose content for various platforms, ensuring consistency in brand voice and messaging
- Manage and produce visual content, such as infographics and videos, to support marketing campaigns
✅ Team Collaboration and Stakeholder Management:
- Work closely with campaign managers, sales teams, and product managers to understand business needs and develop relevant content
- Manage external agencies, freelancers, and PR partners to deliver projects on time and within budget
- Train and support internal teams in content creation and best practices
✅ Sales Enablement and Content Distribution:
- Develop sales enablement tools, such as presentations, product sheets, and case studies, to support marketing goals
- Plan and execute content distribution strategies to maximize reach and engagement
🎯 Required Qualifications
Education:
- Bachelor’s degree in communication, journalism, marketing, or a related field
Experience:
- Proven ability to write at a professional, native-level standard in English; Dutch is a plus
- Strong editorial skills with attention to detail
- Experience in B2B tech, IT, or cloud hosting is preferred
- Knowledge of content marketing best practices and emerging trends
- Ability to juggle multiple projects and deadlines in a fast-paced environment
- Experience with social media, video production, and content repurposing
- A team player who thrives in a collaborative setting
🎯 Preferred Qualifications
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Familiarity with SEO best practices
- Knowledge of HTML and CSS
- Familiarity with content management systems (CMS)
💰 Compensation & Benefits
Salary Range: €46,000 - €73,000 annually (including holiday allowance), depending on experience and skills. We also take internal equity into account to ensure fair and consistent compensation across our team.
Benefits:
- Participation in annual company bonus scheme and company pension
- Internet allowance and travel allowance
- Working from home policy
- Lease bike plan
- 25 days of paid time off (and the option to buy or sell up to 5 more days)
- Free lunch, parking, and fresh fruit provided when in the office
- Attractive relocation packages and an agency that takes care of the entire visa process
- Access to the Leaseweb Academy, a personalized learning platform offering a variety of studies, (Dutch) courses, and trainings
- Fun events year-round – from virtual pub quizzes to summer parties, company runs, quarterly hackathons, and much more
- Monthly after work drinks
- A multicultural work environment (our colleagues are from over 60 countries!) in a company where you can truly make a difference
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 501-1,000 employees
Founded: 1997
Company Description:
Leaseweb is a leading Cloud services and Infrastructure-as-a-Service (IaaS) provider serving a worldwide portfolio of 20,000 customers ranging from SMBs to Enterprises. Services include Public Cloud, Private Cloud, Hybrid Hosting, Colocation, Content Delivery Network, Cyber Security Services, and Dedicated Servers supported by exceptional customer service and technical support. With more than 80,000 servers under management, we have provided infrastructure for mission-critical websites, Internet applications, e-mail servers, security, and storage services since 1997. We have a global footprint of 20+ data centers across Europe, Asia, Australia, and North America, all of which are backed by a superior global network with a total capacity of more than 10 Tbps.
Company Specialties:
- hosting
- bandwidth
- IaaS
- Infrastructure
- Public Cloud
- CDN
- Private Cloud
- Bare Metal Servers
- Hybrid Cloud
- Dedicated Servers
- Azure
- Virtual Servers
- Cyber Security
- DDoS IP Protection
- CLOUDSTACK
- VMWARE
- cloud
- and Public Cloud
📊 Role Analysis
Career Level: Mid-career to senior-level role, offering opportunities for growth and development within the marketing function and potentially into management or leadership positions.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with campaign managers, sales teams, and product managers.
Work Arrangement: Hybrid work arrangement with a mix of on-site and remote work, with the option to work fully remotely if desired.
Growth Opportunities:
- Opportunities to grow within the marketing function, potentially into management or leadership roles
- Exposure to a wide range of marketing activities and channels, allowing for the development of diverse skills and expertise
- The chance to work on high-impact projects that drive business growth and contribute to the company's success
🌍 Location & Work Environment
Office Type: Modern, open-plan offices with a collaborative work environment, located in the heart of Amsterdam.
Geographic Context:
- Amsterdam is the capital and most populous city in the Netherlands, known for its vibrant culture, historic architecture, and diverse neighborhoods
- The city is home to a thriving tech industry, with many international companies and startups based here
- Amsterdam offers a high quality of life, with excellent public transportation, cultural attractions, and recreational opportunities
Work Schedule:
- Full-time position with a standard workweek of 40 hours, with flexibility to work remotely when desired
- The role may require occasional work outside of standard business hours to meet project deadlines or attend events
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. On-site or virtual interview with the hiring manager and/or team members
4. Final interview with the marketing director or another senior leader
5. Reference checks and background verification
Key Assessment Areas:
- Writing and editorial skills
- Content marketing knowledge and experience
- Ability to work collaboratively and manage external partners
- Problem-solving skills and adaptability in a fast-paced environment
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the company and its products/services in your application materials
- Prepare examples of your content marketing work, including metrics and outcomes, to discuss during the interview
- Be ready to discuss your approach to content strategy, planning, and execution
ATS Keywords:
- Content Marketing
- B2B Marketing
- Social Media Marketing
- Video Production
- Content Repurposing
- Sales Enablement
- Project Management
- Editorial Skills
- Attention to Detail
- Collaboration
- Content Marketing Best Practices
- Emerging Trends
- Communication
- Journalism
- Marketing
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Results-driven, with a focus on delivering high-quality work that meets business objectives
- Open and transparent, with a culture of feedback and continuous learning
Self-Assessment Questions:
1. How do you approach creating content that resonates with diverse target audiences?
2. Can you provide an example of a successful content marketing campaign you've led or contributed to, and what made it successful?
3. How do you stay up-to-date with emerging trends and best practices in content marketing?
4. How do you balance multiple projects and deadlines in a fast-paced environment?
5. How do you ensure that your content aligns with the company's brand voice and messaging?
⚠️ Potential Challenges
1. Managing external content creators and agencies: Balancing multiple projects and deadlines while ensuring external partners deliver high-quality work on time and within budget can be challenging.
2. Keeping up with industry trends and best practices: The content marketing landscape is constantly evolving, requiring continuous learning and adaptation.
3. Collaborating with cross-functional teams: Working with various teams and stakeholders to ensure content meets business needs and resonates with target audiences can be complex.
4. Managing a content calendar: Balancing short-term content needs with long-term strategic goals can be challenging, especially in a fast-paced environment.
📈 Similar Roles Comparison
1. Content Marketing Manager: This role focuses more on strategy, team management, and budget allocation, while the Content Marketing Specialist role is more focused on day-to-day content creation and execution.
2. Digital Marketing Specialist: This role may involve content marketing as part of a broader digital marketing strategy, but it typically requires a broader skill set, including SEO, SEM, and social media advertising.
3. Content Strategist: This role focuses on developing and implementing content strategies, often working with content creators and marketers to execute those strategies. It may involve less day-to-day content creation than the Content Marketing Specialist role.
📝 Sample Projects
1. Product Launch Campaign: Develop and execute a content marketing campaign to launch a new product or service, including blog posts, social media content, and email marketing materials.
2. Thought Leadership Content: Create a series of blog posts or whitepapers that establish the company as a thought leader in its industry, positioning the company's expertise and insights.
3. Event Promotion: Develop and execute a content marketing strategy to promote an upcoming event, webinar, or conference, including email marketing, social media content, and blog posts.
💡 Key Questions to Ask During Interview
1. What are the most significant content marketing challenges facing the company, and how can this role help address them?
2. How does the company measure the success of content marketing campaigns, and what metrics are most important to track?
3. What opportunities exist for growth and development within the marketing function, and how does this role contribute to those opportunities?
4. How does the company support work-life balance for its employees, particularly those in hybrid or remote work arrangements?
5. What are the company's plans for expanding its content marketing efforts, and how can this role contribute to those plans?
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
3. Prepare examples of your content marketing work, including metrics and outcomes, to discuss during the interview
4. Research the company and its products/services to demonstrate your understanding and enthusiasm for the role
5. Follow up with the hiring manager after your interview to reiterate your interest in the position and address any questions or concerns
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
