📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Kiddie Academy
🔹 Location: Abingdon, Maryland
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content marketing strategies to support various communications and brand positioning.
- Managing and growing audience engagement via owned and paid media.
- Collaborating with cross-functional teams to create and maintain a content library and editorial calendars.
- Supporting the implementation of the public relations strategy and managing grassroots PR programs.
- Participating in photo and video shoots and other content administrative tasks.
ASSUMPTION: This role requires a strong understanding of content marketing principles, excellent communication skills, and the ability to work collaboratively with various teams.
📋 Key Responsibilities
✅ Create and coordinate content marketing initiatives and programs that support consumer, franchise development, internal and external communications, and brand positioning.
✅ Develop and maintain a content library and editorial calendars.
✅ Work with cross-functional teams to create and maintain creative assets.
✅ Participate in photo and video shoots and other content administrative tasks.
✅ Develop and support the implementation of the public relations strategy.
✅ Manage the grassroots PR program for the Kiddie Academy system.
✅ Coordinate with the PR agency to drive national and local media relations.
✅ Assist the PR agency with developing content for PR pitches and other materials.
ASSUMPION: This role requires strong project management skills, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field preferred
Experience: A minimum of two years’ experience in content creation, marketing, communications, or similar
Required Skills:
- Excellent communication skills, both written and verbal
- Strong project management skills
- Ability to work collaboratively with cross-functional teams
- Proven ability to create and maintain content libraries and editorial calendars
- Familiarity with various content channels, such as social media, blogging, print media, etc.
- Excellent computer skills in Word, Excel, Outlook, PowerPoint, and Adobe Acrobat
Preferred Skills:
- Portfolio of published work
- Experience with content marketing software or tools
- Familiarity with the child care industry
ASSUMPTION: Candidates should have a strong portfolio showcasing their content creation and marketing skills, as well as a proven track record of working collaboratively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $60,000 - $70,000 annually
Benefits:
- 100% company-paid medical and life insurance for you
- 100% company-paid dental and vision for you and your family
- 401K and 4% employer match upon eligibility
- Childcare tuition discounts
- Paid parental leave
- Generous paid time off, including vacation, PTO and holidays
- Paid volunteer time off to support local nonprofits
- Allowance of remote workdays
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content marketing role in the child care industry. The benefits package is comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 51-200 employees
Founded: 1981
Company Description:
- Kiddie Academy® Educational Child Care has been a leader in education-based child care for over 40 years.
- The company serves families and their children ages 6 weeks to 12 years old, offering full-time care, before- and after-school care, and summer camp programs.
- Kiddie Academy’s proprietary Life Essentials®️ curriculum supports programs, methods, activities, and techniques to help nurture a lifelong love of learning.
Company Specialties:
- child care services
- nursery school
- early education
- day care learning centers
- kindergarten
- academic preschool
- summer camp
- after school care
- infant and toddler care
- child care franchise
- day care franchise
- child care business
- and day care business
Company Website: kiddieacademy.com
ASSUMPTION: Kiddie Academy is a well-established company with a strong reputation in the education-based child care industry. They offer a comprehensive benefits package and prioritize work-life balance for their employees.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports directly to the Director of Marketing.
Work Arrangement: Hybrid (3 office days per week)
Growth Opportunities:
- Potential career growth within the marketing department or other areas of the organization.
- Opportunities to take on additional responsibilities and projects as the company continues to grow.
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Corporate Headquarters
Office Location(s): 3415 Box Hill Corporate Center Drive, Abingdon, Md 21009, US
Geographic Context:
- Abingdon, Maryland, is a suburban community located in Harford County, approximately 25 miles northeast of Baltimore.
- The area offers a mix of urban and rural living, with easy access to major highways and nearby attractions.
Work Schedule: Full-time, 40 hours per week, with flexible remote work options.
ASSUMPTION: The office environment is professional and collaborative, with a strong emphasis on work-life balance. The location offers easy access to major highways and nearby attractions, providing a convenient commute for employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit.
- In-depth behavioral and situational interviews to evaluate problem-solving skills and cultural fit.
- Final interview with the hiring manager to discuss career goals and expectations.
Key Assessment Areas:
- Communication skills, both written and verbal
- Project management skills
- Collaboration and teamwork skills
- Creativity and innovation in content development
- Industry-specific knowledge and understanding of the child care industry
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills.
- Include examples of your published work and any relevant industry-specific projects or campaigns.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams.
ATS Keywords: Content Marketing, Marketing Strategy, Content Creation, Project Management, Collaboration, Child Care Industry, Education-Based Child Care
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Content marketing software or tools (e.g., HubSpot, Marketo, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Adobe Acrobat
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with content marketing software or tools and project management platforms is preferred for this role. Candidates should be comfortable using various technologies to streamline their work and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Quality education and care for children
- Collaboration and teamwork
- Integrity and honesty
- Continuous learning and improvement
- Respect and kindness
Work Style:
- Collaborative and team-oriented
- Results-driven and detail-oriented
- Adaptable and flexible
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Kiddie Academy’s commitment to quality education and care for children?
- Describe a time when you had to work collaboratively with a cross-functional team to achieve a common goal. What was the outcome?
- How do you approach continuous learning and improvement in your professional role?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Kiddie Academy’s core values and work style during the interview process.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or conferences.
- The workload may fluctuate based on the company’s growth and marketing initiatives.
- The role may require working with multiple stakeholders, including franchisees, vendors, and internal teams.
- The work environment may be fast-paced and dynamic, with tight deadlines and competing priorities.
ASSUMPTION: Candidates should be prepared to manage their time effectively, prioritize tasks, and work collaboratively with cross-functional teams to meet deadlines and achieve results.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Manager or Specialist in other industries, but with a focus on the education-based child care sector.
- The role requires a strong understanding of the child care industry and its unique marketing challenges and opportunities.
- Career paths for this role may include advancement to a senior marketing role within the company or transitioning to a similar role in another industry.
ASSUMPTION: Candidates should have a strong understanding of the education-based child care industry and its unique marketing requirements to be successful in this role.
📝 Sample Projects
- Developing and executing a content marketing strategy to support the launch of a new summer camp program.
- Managing a grassroots PR campaign to raise awareness of a new franchise development initiative.
- Creating and maintaining a content library and editorial calendar to support the company’s annual report and other corporate communications.
ASSUMPTION: Candidates should be prepared to provide specific examples of their content marketing experience and how they have approached similar projects in the past.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing the company in the next 12 months, and how does this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company’s approach to working with franchisees and other external stakeholders to develop and implement marketing strategies?
- How does the company measure the success of its content marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What is the company’s long-term vision for its content marketing efforts, and how does this role contribute to that vision?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and the company’s marketing goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills.
- Prepare a portfolio of your published work, including any relevant industry-specific projects or campaigns.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
