📌 Core Information
🔹 Job Title: Content Marketing Specialist (Hybrid)
🔹 Company: Menasha Corporation
🔹 Location: Oconomowoc, Wisconsin, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing impactful content across all communication channels
- Collaborating with marketing communications team to align content with annual strategies
- Leveraging CRM and marketing automation to push meaningful content to customers
- Managing and coaching creative services individual on the marketing communications team
- Planning and executing projects with outside vendors (video, photography, etc.)
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and project management skills to effectively communicate the company's message and engage audiences.
📋 Key Responsibilities
✅ Develop and execute impactful content used across all communication channels
✅ Collaborate with marketing communications team to align content with annual strategies
✅ Leverage CRM and marketing automation to push meaningful content to prospective and existing customers
✅ Collaborate with corporate office to execute company communications
✅ Support internal communications, as needed (videos, news, updates, etc.)
✅ Manage, coach, mentor, and develop creative services individual on marketing communications team
✅ Manage spend and external vendors
✅ Collaborate with outside vendors to plan and execute projects, as needed (video, photography, etc.)
✅ Develop metrics and track performance for key initiatives, with an eye for continuous improvement
✅ Perform other duties as assigned by Marketing Communications team
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously to completion.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: Ideally 3-5 years of related experience
Required Skills:
- Proficiency in Adobe Creative Suite; Microsoft Office Suite
- Outstanding communication skills, written and verbal; solid storytelling, writing, and copy-editing skills
- Ability to solve problems with cross-functional teams
- Ability to manage multiple projects simultaneously to completion
- Ability to handle the stress of working with others
- Availability outside of normal business hours
- Knowledgeable and experienced with social media platforms and marketing analytics platforms
- Demonstrated work ethic and initiative, energetic and a self-starter
Preferred Skills:
- Experience with CRM and marketing automation tools
- Familiarity with the packaging industry
ASSUMPTION: While not explicitly stated, experience with CRM and marketing automation tools, as well as familiarity with the packaging industry, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Content Marketing Specialist with 3-5 years of experience in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on company products
Working Hours: Full-time, 40 hours per week, with flexibility for hybrid work arrangement (3 days in-office)
ASSUMPTION: The salary range is estimated based on industry standards for a Content Marketing Specialist with the given experience level and location. Benefits are inferred from typical benefits packages offered by companies of this size in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Packaging and Containers Manufacturing
Company Size: 5,001-10,000 employees (Large enterprise with significant resources and opportunities for growth)
Founded: 1849 (Over 170 years of history and experience)
Company Description:
- Menasha Corporation consists of two companies that provide packaging and supply chain solutions
- Menasha Packaging Company is the largest independent provider of packaging and supply chain service solutions in North America
- ORBIS Corporation specializes in reusable packaging products and services
Company Specialties:
- Corrugated and plastic packaging products and related services
- Graphic packaging, display, and merchandising solutions
- Reusable packaging systems and metal racks
- Retail marketing solutions for pharmaceuticals and CPGs
Company Website: http://careers.menasha.socialsourcingnetwork.com/
ASSUMPTION: Menasha Corporation is a well-established company with a strong reputation in the packaging industry, offering a range of products and services to major global companies.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Communications Manager
Work Arrangement: Hybrid (3 days in-office, 2 days remote)
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the marketing communications team
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to develop leadership and mentoring skills by managing and coaching a creative services individual
ASSUMPTION: This role offers opportunities for growth and development within the marketing communications team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in-office, 2 days remote)
Office Location(s): Oconomowoc, Wisconsin
Geographic Context:
- Oconomowoc is a city in Waukesha County, Wisconsin, with a population of approximately 16,000 people
- The city is located about 30 miles west of Milwaukee and offers a mix of urban and rural living
- The area has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to enjoy the benefits of both work environments.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Communications Manager
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Communication skills and storytelling abilities
- Project management and organizational skills
- Creativity and problem-solving skills
- Adaptability and ability to work with cross-functional teams
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on content creation, marketing communication, and project management
- Tailor your cover letter to demonstrate your understanding of Menasha Corporation's products, services, and company culture
- Prepare examples of your work that showcase your creativity, writing, and copy-editing skills
ATS Keywords: Content development, marketing communication, social media engagement, lead generation, collaboration, project management, Adobe Creative Suite, Microsoft Office Suite, communication skills, storytelling, copy-editing, problem-solving, marketing analytics
ASSUMPTION: Menasha Corporation uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Marketing analytics platforms (e.g., Google Analytics, Hootsuite)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be comfortable using them to create, manage, and analyze marketing content.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Innovation
- Collaboration
- Accountability
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Menasha Corporation's company values, particularly in demonstrating integrity, customer focus, and innovation in your work?
- Are you comfortable working in a hybrid environment, balancing in-office collaboration and remote work?
- Do you have a creative and innovative work style, with a strong focus on delivering results and being accountable for your actions?
ASSUMPTION: Menasha Corporation values employees who embody their core values and can thrive in a collaborative, results-driven work environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to a hybrid work environment and balancing in-office and remote work
- Collaborating effectively with cross-functional teams and external vendors
- Keeping up with industry trends and best practices in content marketing and marketing communication
ASSUMPTION: These challenges are common to roles in marketing communications and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position offers a unique blend of creative and strategic responsibilities, as well as the opportunity to manage and mentor a creative services individual
- In the packaging industry, content marketing plays a crucial role in differentiating companies and engaging customers, making this role particularly important for Menasha Corporation's success
- Career progression in this role could lead to senior marketing positions or management roles within the marketing communications team or the broader organization
ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities, setting it apart from similar roles in other industries or companies.
📝 Sample Projects
- Developing and executing a content marketing campaign to promote a new product launch
- Creating and managing a social media calendar to engage customers and drive brand awareness
- Collaborating with external vendors to produce high-quality video content for marketing purposes
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, demonstrating the need for strong project management, communication, and creative skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing communications department?
- How does this role contribute to Menasha Corporation's overall marketing strategy and business goals?
- What are the most important qualities and skills for success in this role, according to the Marketing Communications Manager?
- What opportunities are there for professional development and growth within the marketing communications team or the broader organization?
- How does Menasha Corporation support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience and skills, focusing on content creation, marketing communication, and project management
- Tailor your cover letter to demonstrate your understanding of Menasha Corporation's products, services, and company culture
- Prepare examples of your work that showcase your creativity, writing, and copy-editing skills
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
