Content Marketing Specialist (LATAM)

**📌 Core Information** 🔹 **Job Title:** Content Marketing Specialist (LATAM) 🔹 **Company:** Paystone 🔹 **Location:** Remote (Anywhere in the world) 🔹 **Job Type:** Full-Time 🔹 **Category:** Marketing 🔹 **Date Posted:** April 24, 2025 🔹 **Experience Level:** 2-5 years 🔹 **Remote Status:** Remote Solely **🚀 Job Overview** Key aspects of this role include: - Developing and executing data-driven content strategies to drive brand awareness, lead generation, and customer retention. - Collaborating cross-functionally with teams like product, sales, partnerships, and customer success to create impactful content. - Writing, editing, and optimizing high-quality short-form and long-form content for SEO and audience engagement. - Managing an editorial calendar and maintaining a consistent brand voice across multiple content types. - Analyzing content performance using tools like GA4 and Dreamdata to optimize strategy and improve effectiveness. - Staying up-to-date with industry trends, algorithm changes, and best practices to continuously improve content quality and reach. **ASSUMPTION:** This role requires a strategic thinker and strong writer with a deep understanding of SEO principles and content management. The ideal candidate will have experience in content marketing, preferably within a B2B SaaS or tech environment, and be comfortable working cross-functionally to gather insights and align messaging. **📋 Key Responsibilities** ✅ **Content Strategy & Planning:** - Develop and execute data-driven content strategies to drive brand awareness, lead generation, and customer retention. - Collaborate with cross-functional teams to gather insights and align messaging. - Plan and create content calendars, ensuring a steady cadence of blog posts, case studies, landing pages, and other assets aligned with business goals. **✅ Content Creation & SEO:** - Research, write, and edit high-quality short-form and long-form content, optimized for SEO and audience engagement. - Ensure all content aligns with Paystone's brand voice and style guidelines. **✅ Content Management & Optimization:** - Manage an editorial calendar to maintain a consistent publishing schedule. - Monitor and analyze content performance using tools like GA4 and Dreamdata. - Optimize content strategy and performance based on data insights. **✅ Cross-Functional Collaboration:** - Work closely with the broader marketing team to amplify content through social media, email campaigns, and other distribution channels. - Collaborate with product, sales, partnerships, and customer success teams to create content aligned with customer needs and business goals. **✅ Content Innovation & Distribution:** - Experiment with new content formats such as video, podcasts, and interactive content to expand reach and engagement. - Explore new distribution channels and platforms to maximize content impact. **ASSUMPTION:** The ideal candidate will have experience in content marketing, with a proven track record of driving results through strategic planning, content creation, and optimization. They should be comfortable working cross-functionally and collaborating with various teams to gather insights and align messaging. **🎯 Required Qualifications** **Education:** - Bachelor's degree in Marketing, Communications, Journalism, or a related field. **Experience:** - 2+ years of hands-on experience in content marketing, preferably within a B2B SaaS or tech environment. **Required Skills:** - Proven writing and editing skills across multiple content types, with a deep understanding of SEO principles. - Experience managing an editorial calendar and maintaining a consistent brand voice. - Strong analytical skills and familiarity with tools like GA4 and Dreamdata. - Ability to translate business goals into actionable, measurable content strategies. - Comfortable working cross-functionally to gather insights and align messaging. **Preferred Skills:** - Experience with content management systems (CMS) and marketing automation platforms. - Familiarity with video, podcast, or interactive content creation. - Knowledge of Spanish or Portuguese for LATAM market-specific content. **ASSUMPTION:** While a degree in a related field is preferred, Paystone values practical experience and demonstrated skills over formal education. Candidates with a strong portfolio and relevant experience are encouraged to apply. **💰 Compensation & Benefits** **Salary Range:** $70,000 - $90,000 USD (based on market data for a mid-level content marketing role in a similar industry) **Benefits:** - Competitive compensation tied to market data. - We reward for contribution and recognize employee achievements. - Flexible time-off policy to support work-life balance. - Commitment to employee career development and growth opportunities. - Work from home with the option to work from one of our offices in London, ON, or Montreal, QC. **Working Hours:** Full-time (40 hours per week) with flexible scheduling to accommodate different time zones. **ASSUMPTION:** The salary range provided is an estimate based on market data for a mid-level content marketing role in a similar industry. Paystone is committed to competitive compensation and rewards for employee contributions. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Financial Services **Company Size:** 51-200 employees **Founded:** 2009 **Company Description:** Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many of the MTY Food Group's restaurant brands. Paystone's solutions are used at over 30,000 locations across Canada and the United States which collectively process over $10 billion a year in bankcard volume. We employ over 200 employees and serve as the technology partner of choice for hundreds of partners across North America. **Company Specialties:** Payment processing, customer loyalty, gift card solutions, reputation marketing, merchant services, and software development. **Company Website:** Paystone.com **ASSUMPTION:** Paystone's focus on innovation, customer-driven growth, and merchant-centric solutions sets it apart in the financial services industry. The company's commitment to empowering merchants with the tools they need to build lasting customer relationships and drive long-term success is evident in its suite of integrated solutions. **📊 Role Analysis** **Career Level:** Mid-level to senior, with opportunities for growth based on performance and company expansion. **Reporting Structure:** This role reports directly to the Marketing Manager, LATAM, and collaborates closely with cross-functional teams such as product, sales, partnerships, and customer success. **Work Arrangement:** Remote-first with the option to work from one of Paystone's offices in London, ON, or Montreal, QC. The role requires flexibility to accommodate different time zones and collaborate with team members across North America. **Growth Opportunities:** - As Paystone continues to expand its LATAM presence, there are opportunities for the successful candidate to grow into a leadership role or take on additional responsibilities based on their skills and interests. - The company's commitment to employee development and career growth makes it an ideal place for ambitious professionals looking to advance their careers. **ASSUMPTION:** This role offers a unique opportunity to join a growing company in a high-impact position, with ample room for professional growth and development. The ideal candidate will be eager to take on new challenges and contribute to Paystone's continued success in the LATAM market. **🌍 Location & Work Environment** **Office Type:** Paystone's offices are modern, collaborative workspaces designed to foster innovation and productivity. The company's remote-first culture encourages employees to work from home or any location that suits their needs. **Office Location(s):** - 3200 Wonderland Road South, London, Ontario N6L1A6, CA - 642 De Courcelle Street, Suite 304, Montreal, Quebec H4C3C5, CA **Geographic Context:** - London, ON, and Montreal, QC, are major urban centers with diverse populations and vibrant cultural scenes. - Both cities offer a mix of urban and suburban living options, with easy access to amenities, entertainment, and outdoor recreation. - Paystone's offices are conveniently located in central business districts, with nearby public transportation options. **Work Schedule:** Flexible, with core hours between 10:00 AM and 16:00 PM EST. Employees are expected to be available during these hours for meetings and collaboration, with the remainder of their workday structured around their individual needs and preferences. **ASSUMPTION:** Paystone's remote-first culture and flexible work arrangements allow employees to balance their personal and professional lives more effectively. The company's commitment to work-life balance and employee well-being is evident in its flexible work schedules and supportive work environment. **💼 Interview & Application Insights** **Typical Process:** 1. Online application submission through the provided link. 2. Phone or video screening with the hiring manager. 3. In-depth phone or video interview with the marketing manager and a team member. 4. Final interview with the marketing director and other key stakeholders. **Key Assessment Areas:** - Cultural fit and alignment with Paystone's values and mission. - Writing and editing skills, with a focus on SEO-driven content creation. - Strategic thinking and ability to develop and execute data-driven content strategies. - Analytical skills and familiarity with content performance metrics. - Cross-functional collaboration and comfort working with diverse teams. **Application Tips:** - Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on content marketing, SEO, and data-driven decision-making. - Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit. - Familiarize yourself with Paystone's products, services, and company culture to demonstrate your enthusiasm and commitment to the role. **ATS Keywords:** Content Marketing, SEO, Content Strategy, Content Creation, Editorial Management, Cross-Functional Collaboration, Performance Analytics, Content Innovation, LATAM, Spanish, Portuguese **ASSUMPTION:** Paystone's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. The ideal candidate will be proactive, results-driven, and eager to contribute to the company's continued success in the LATAM market. **🛠️ Tools & Technologies** - Content Management System (CMS): WordPress - Marketing Automation Platform: HubSpot - SEO Tools: SEMrush, Ahrefs, Google Search Console - Analytics Tools: GA4, Dreamdata - Project Management Tool: Asana - Collaboration Tools: Slack, Microsoft Teams - Video Conferencing Tool: Zoom **ASSUMPTION:** Paystone's tech stack is designed to streamline workflows, improve collaboration, and drive results. The ideal candidate will be comfortable learning and leveraging new tools and technologies as needed. **👔 Cultural Fit Considerations** **Company Values:** - Customer-driven: We put our customers first in everything we do. - Innovative: We embrace change and continuously seek improvement. - Collaborative: We work together to achieve our goals. - Accountable: We take ownership of our responsibilities and deliver on our commitments. - Passionate: We love what we do and strive to make a positive impact. **Work Style:** - Results-driven: We focus on delivering meaningful outcomes and measuring our success. - Adaptable: We embrace change and pivot when necessary to achieve our goals. - Collaborative: We work together to leverage our diverse skills and perspectives. - Open: We foster a culture of transparency, honesty, and open communication. - Fun: We believe in creating a positive, enjoyable work environment. **Self-Assessment Questions:** 1. How do you align with Paystone's company values, specifically [insert specific value]? 2. Describe a time when you had to adapt to significant change or uncertainty in a project or role. How did you handle it, and what was the outcome? 3. Can you provide an example of a successful cross-functional collaboration where you played a key role? What was the result, and what did you learn from the experience? 4. How do you approach learning new tools or technologies to improve your work efficiency and effectiveness? **ASSUMPTION:** Paystone's company culture is built on a foundation of strong values, a results-driven mindset, and a commitment to collaboration and innovation. The ideal candidate will be a cultural fit, with a passion for driving results and a commitment to Paystone's mission and values. **⚠️ Potential Challenges** 1. **Language Barrier:** While Paystone offers remote work options, the successful candidate may face language barriers when communicating with team members or customers in the LATAM region. They should be comfortable working in a bilingual or multilingual environment and have a basic understanding of Spanish or Portuguese. 2. **Time Zone Differences:** Paystone's LATAM team spans multiple time zones, which may require the successful candidate to work asynchronously or accommodate different working hours to collaborate effectively. 3. **Content Volume:** The role may involve managing a high volume of content, requiring the successful candidate to prioritize tasks, meet deadlines, and maintain a consistent brand voice across multiple content types. 4. **Stakeholder Management:** The successful candidate will need to manage relationships with various internal and external stakeholders, including cross-functional teams, partners, and clients. Strong communication and interpersonal skills are essential for navigating these relationships effectively. **ASSUMPTION:** While these challenges may present obstacles, they also offer opportunities for growth and development. The ideal candidate will be proactive, resourceful, and eager to overcome challenges to drive success. **📈 Similar Roles Comparison** 1. **Content Marketing Manager vs. Content Marketing Specialist (LATAM):** - The Content Marketing Manager role is more senior, focusing on strategic planning, team leadership, and budget management. In contrast, the Content Marketing Specialist (LATAM) role is more tactical, with a focus on content creation, optimization, and execution. - The Content Marketing Manager role may require more experience and a broader skill set, while the Content Marketing Specialist (LATAM) role may offer more opportunities for hands-on learning and growth. 2. **B2B SaaS vs. Tech Industry Context:** - Both B2B SaaS and tech industries require strong content marketing skills, but the B2B SaaS industry may have more specific content requirements related to product features, benefits, and use cases. - The tech industry may have a broader range of content topics, with a greater emphasis on thought leadership and industry trends. 3. **Career Path Comparison:** - In the B2B SaaS industry, a Content Marketing Specialist (LATAM) role may be a stepping stone to a more senior role, such as Content Marketing Manager or Director of Marketing. - In the tech industry, a Content Marketing Specialist (LATAM) role may offer opportunities to specialize in specific content areas, such as product marketing or technical content creation. **ASSUMPTION:** Both the B2B SaaS and tech industries offer unique opportunities for content marketing professionals. The ideal candidate will be adaptable, with a strong foundation in content marketing principles and a willingness to learn and grow within their specific industry context. **📝 Sample Projects** 1. **LATAM Market Research & Content Strategy:** - Conduct market research to identify LATAM-specific content gaps and opportunities for thought leadership. - Develop a data-driven content strategy tailored to the LATAM market, focusing on local trends, customer needs, and cultural nuances. 2. **SEO-Driven Content Optimization:** - Analyze LATAM-specific search trends and keyword data to inform content optimization strategies. - Collaborate with the SEO team to optimize content for local search engines and improve organic traffic. 3. **Multilingual Content Creation & Localization:** - Work with local linguists and cultural consultants to create and adapt content for the LATAM market. - Ensure all content is accurate, culturally appropriate, and optimized for local search engines. **ASSUMPTION:** These sample projects are designed to highlight the unique challenges and opportunities presented by the LATAM market. The ideal candidate will be proactive, adaptable, and eager to take on new challenges to drive results in this specific market context. **❓ Key Questions to Ask During Interview** 1. **Role Responsibilities:** - Can you describe the day-to-day responsibilities of the Content Marketing Specialist (LATAM) role? - How does this role fit into the broader marketing team and organization? 2. **Team & Collaboration:** - Who will I be working with on a daily basis, and how do teams collaborate to achieve shared goals? - How does the marketing team structure support the LATAM market, and how will I contribute to its success? 3. **Content Strategy & Planning:** - What are the key priorities for the LATAM content strategy in the first 30, 60, and 90 days? - How does the LATAM content strategy align with the broader global content marketing plan? 4. **Growth & Development:** - What opportunities are there for professional growth and development within this role and the organization? - How does Paystone support employee development and career advancement? **ASSUMPTION:** These interview questions are designed to provide a comprehensive understanding of the Content Marketing Specialist (LATAM) role, the company culture, and the opportunities for professional growth and development. The ideal candidate will be proactive, inquisitive, and eager to learn more about the role and the organization. **📌 Next Steps for Applicants** **To apply for this position:** 1. Submit your application through the following link: Paystone.applytojob.com/apply/KrlQo5CkZk/Content-Marketing-Specialist-LATAM 2. Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on content marketing, SEO, and data-driven decision-making. 3. Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit. 4. Familiarize yourself with Paystone's products, services, and company culture to demonstrate your enthusiasm and commitment to the role. 5. Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps. ⚠️ **Disclaimer:** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.