📌 Core Information
🔹 Job Title: Content Marketing Specialist, Marsh McLennan Asia
🔹 Company: Marsh McLennan
🔹 Location: Singapore - Marina View
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating compelling B2B content for Marsh and Mercer campaigns across Asia
- Collaborating with regional marketing business partners, creative services, and product managers
- Leading a small team of regional content marketing specialists
- Ensuring content quality, consistency, and SEO best practices
ASSUMPTION: This role requires strong communication skills, stakeholder engagement, and regional marketing experience.
📋 Key Responsibilities
✅ Write and own the quality of regional Marsh and Mercer campaigns across all channels
✅ Collaborate closely with regional marketing business partners, creative services, local market marketing partners, and product managers
✅ Lead a small team of regional content marketing specialists based across Asia
✅ Contribute to our content standards and champion best practices
✅ Synthesize internal and external feedback to improve content clarity and quality
✅ Lead SEO keyword research and incorporate SEO best practices into digital content
ASSUMPTION: This role involves a mix of creative writing, project management, and SEO optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: Minimum 5-8 years of communications, marketing, or translation experience with excellent written and verbal communication skills
Required Skills:
- Proven experience in content marketing, preferably in a B2B or professional services environment
- Strong stakeholder engagement skills with the ability to manage multiple stakeholders, including senior stakeholders, with professionalism
- A writing portfolio that includes feature articles, ad campaigns, blog posts, and press releases
Preferred Skills:
- Leadership experience in managing a small team
- Demonstrable track record in enterprise journalism or editing experience with an online media, English-language newspaper, or magazine
- Written and verbal communication skills in Simplified and/or Traditional Chinese
ASSUMPTION: Candidates with experience in B2B content marketing and regional marketing will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: SGD 80,000 - 120,000 per annum (Estimated, based on industry standards for a Content Marketing Specialist in Singapore with 5-10 years of experience)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Professional development opportunities
Working Hours: Full-time, 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (Global), 27,608 employees in Singapore
Founded: 1871 (Global), 1963 in Singapore
Company Description:
- Marsh McLennan is a global leader in risk, strategy, and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer, and Oliver Wyman.
- The company helps build the confidence to thrive through the power of perspective, empowering clients to grow and communities to thrive.
- Marsh McLennan is committed to creating a diverse, inclusive, and flexible work environment.
Company Specialties:
- Insurance Broking
- Risk Consulting
- International Insurance Placement
- Claims Management
- Captives
- Benchmarking
- Risk Management
- Cyber
Company Website: http://www.marsh.com
ASSUMPTION: Marsh McLennan is a large, global company with a strong presence in Singapore's insurance industry.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports to the Regional Marketing Director, Asia
Work Arrangement: Hybrid (3 days in office)
Growth Opportunities:
- Potential to lead larger teams or take on more strategic roles within the marketing department
- Opportunities to work on global campaigns and collaborate with international teams
- Professional development opportunities through Marsh McLennan's learning and development programs
ASSUMPTION: This role offers opportunities for career growth and professional development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Singapore - Marina View
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia
- It is known for its business-friendly environment, high quality of life, and multicultural workforce
- The Marina View location is in the Central Business District, offering easy access to public transportation, amenities, and dining options
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The work environment is dynamic, multicultural, and collaborative, with a focus on professional development and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the regional marketing director and other team members
- Final interview with the regional marketing director and HR
Key Assessment Areas:
- Writing and communication skills
- Stakeholder engagement and management skills
- Cultural fit and alignment with Marsh McLennan's values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
- Prepare examples of your writing portfolio that demonstrate your ability to create compelling B2B content
- Research Marsh McLennan and the insurance industry to show your understanding of the company and its clients
ATS Keywords: Content Marketing, B2B Marketing, Stakeholder Engagement, SEO, Team Leadership, Written Communication, Verbal Communication, Content Development, Campaign Management, Feedback Synthesis, Content Standards, Best Practices, Regional Marketing, Creative Collaboration, Market Research, Editing
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Candidates should have experience with relevant content management, SEO, project management, and design tools.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Inclusive
- Innovative
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable managing multiple stakeholders and balancing competing priorities?
- Do you have a strong work ethic and a commitment to delivering high-quality work?
ASSUMPTION: Candidates should assess their fit with Marsh McLennan's values and work style to ensure a successful and fulfilling career with the company.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Working in a fast-paced, dynamic environment
- Adapting to a hybrid work arrangement
- Developing content that resonates with a diverse, multicultural audience across Asia
ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic, multicultural work environment.
📈 Similar Roles Comparison
- This role is similar to a Regional Content Marketing Manager but focuses specifically on Marsh and Mercer campaigns
- Unlike other content marketing roles, this position requires a strong understanding of the insurance industry and its target audience
- Career progression may involve taking on more strategic roles within the marketing department or moving into related fields, such as public relations or communications
ASSUMPTION: Candidates should compare this role to similar positions in the industry and consider their career goals when applying.
📝 Sample Projects
- Developing a regional content marketing strategy for Marsh and Mercer campaigns
- Creating a series of thought leadership articles on industry trends and insights
- Managing a team to produce a quarterly newsletter for clients and prospects
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Content Marketing Specialist might undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Marsh and Mercer in Asia?
- What are the key priorities for the first 90 days in this role?
- How does Marsh McLennan support the professional development and growth of its employees?
- What is the team structure and dynamic like for the content marketing team in Asia?
- How does Marsh McLennan approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
- Prepare examples of your writing portfolio that demonstrate your ability to create compelling B2B content
- Research Marsh McLennant and the insurance industry to show your understanding of the company and its clients
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
