📌 Core Information
🔹 Job Title: Content Marketing Specialist – Remote (Mexico-based)
🔹 Company: Turn Technologies
🔹 Location: Mexico City, CDMX, Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully remote (Mexico-based preferred)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, high-quality content for various platforms
- Analyzing industry and competitor content for inspiration
- Developing original content pieces weekly
- Optimizing content performance using data and analytics
- Collaborating with a dynamic, tech-forward startup team
ASSUMPTION: This role requires a high level of creativity, initiative, and independence, as well as strong English language skills, preferably U.S.-educated.
📋 Key Responsibilities
✅ Produce and repurpose engaging, high-quality content (blogs, articles, social media posts) inspired by analyzing industry and competitor content
✅ Develop 5-10 original content pieces weekly, consistently aligned with our brand voice
✅ Actively contribute new content ideas and formats to improve audience engagement
✅ Utilize data, analytics, and feedback to continuously optimize content performance
ASSUMPTION: This role involves a significant amount of independent work and requires strong self-motivation and time management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field (or equivalent experience)
Experience: 3-5 years of experience in content creation, digital marketing, communications, or related fields
Required Skills:
- Fluent in English with strong writing, grammar, and style (U.S.-educated preferred)
- Highly comfortable with digital content creation tools
- Exceptional creativity, initiative, and the ability to produce compelling content independently
- Ability to strategically analyze and repurpose competitor and industry content
Preferred Skills:
- Experience with SEO best practices
- Familiarity with content management systems (CMS)
- Knowledge of marketing analytics tools
ASSUMPTION: While professional writing experience is helpful, the most important qualities for this role are creativity, adaptability, and initiative.
💰 Compensation & Benefits
Salary Range: MXN 60,000 - 90,000 per month (Based on industry standards for Mexico-based remote roles with 3-5 years of experience)
Benefits:
- Major medical insurance coverage
- Growth opportunities within a tech-forward, dynamic startup environment
Working Hours: Full-time, operating on Central Time Zone (CST) working hours
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Turn Technologies is a venture-backed startup specializing in API-first background check solutions for high-volume employers across various industries in the U.S. and Canada.
Company Size: Turn Technologies is a small company with 11-50 employees, offering a dynamic and agile work environment.
Founded: Turn Technologies was founded in 2016 and is headquartered in Chicago, Illinois, with a fully remote team.
Company Description:
- Turn is designed to help high-volume employers screen workers efficiently and affordably
- The company offers tailored plans to suit various needs, from start-ups to category leaders
- Turn is committed to providing features and flexibility to support clients at every stage of growth
Company Specialties:
- Innovation in background check solutions
- Identity management and developer APIs
- Support for talent platforms, agencies, and employers across 30+ industries
Company Website: https://turn.ai/
ASSUMPTION: As a small, venture-backed startup, Turn Technologies offers a fast-paced and innovative work environment with ample growth opportunities.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement within the company
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Fully remote, with a preference for Mexico-based candidates to align with the company's primary time zone (CST)
Growth Opportunities:
- Expanding responsibilities and team leadership as the company grows
- Potential career progression into senior marketing roles or other departments
- Opportunities to contribute to the company's product development and strategy
ASSUMPTION: This role offers significant growth potential within a dynamic and innovative startup environment.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse industries
- The city offers a high quality of life, with numerous amenities, cultural attractions, and a thriving food scene
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Full-time, operating on Central Time Zone (CST) working hours
ASSUMPTION: While this role is fully remote, candidates should be comfortable working independently and managing their time effectively in a remote environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Hiring Manager
- Content assessment or test project
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- Writing and content creation skills
- Creativity and adaptability
- Understanding of the company and its mission
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your content creation skills and experience
- Include relevant portfolio pieces or links to showcase your work
- Prepare for the content assessment or test project by researching the company and its industry
- Be ready to discuss your ideas for improving the company's content strategy and engagement
ATS Keywords: Content creation, digital marketing, communications, blog writing, article writing, social media, engagement strategies, brand voice, content optimization, data analysis, independent work, initiative, creativity, adaptability
ASSUMPTION: As a small, growing company, Turn Technologies may have a more flexible and personalized interview process compared to larger organizations.
🛠️ Tools & Technologies
- Content creation tools (e.g., Google Docs, Microsoft Word, Canva)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Content management systems (e.g., WordPress, HubSpot)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Turn embraces a culture of continuous improvement and innovation
- Integrity: The company values honesty, transparency, and ethical behavior
- Collaboration: Turn fosters a collaborative work environment where team members support and learn from one another
Work Style:
- Independent: This role requires strong self-motivation and time management skills
- Adaptable: Candidates should be comfortable working in a dynamic and fast-paced startup environment
- Creative: Turn values employees who can think outside the box and bring fresh ideas to the table
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and managing your time effectively?
- Do you have a strong creative streak and a passion for generating innovative content ideas?
ASSUMPTION: As a small, venture-backed startup, Turn Technologies values employees who are adaptable, creative, and passionate about driving the company's growth and success.
⚠️ Potential Challenges
- Managing work-life balance in a fully remote, independent role
- Adapting to a fast-paced, dynamic startup environment with evolving priorities and responsibilities
- Overcoming language barriers and cultural differences in a remote, multinational team
- Keeping up with the latest trends and best practices in content marketing and digital media
ASSUMPTION: While this role offers significant growth opportunities, it also presents unique challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position emphasizes independent work and content creation over team collaboration and management
- As a startup, Turn Technologies may offer more flexibility and growth opportunities than larger, more established organizations
- This role may serve as a stepping stone to senior marketing roles or other departments within the company
ASSUMPTION: While this role shares similarities with other content marketing positions, its unique focus on independent work and creativity sets it apart.
📝 Sample Projects
- Developing a content marketing strategy for a new product launch
- Creating a series of blog posts or articles on industry trends and best practices
- Designing and implementing a social media campaign to increase brand awareness and engagement
ASSUMPTION: The specific projects assigned may vary depending on the company's current priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- What are the primary goals and objectives for this role in the first 90 days?
- How does this role fit into the company's overall marketing strategy and growth plans?
- What opportunities are there for professional development and career growth within the company?
- How does the company support work-life balance for remote employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content creation skills and experience
- Prepare for the content assessment or test project by researching the company and its industry
- Be ready to discuss your ideas for improving the company's content strategy and engagement
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
