📌 Core Information
🔹 Job Title: Content Marketing Specialist – Swiss Market (German native & French speaking)
🔹 Company: Lucca
🔹 Location: Geneva, Basel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for HR and business decision-makers in Switzerland
- Managing content projects and coordinating multilingual delivery
- Collaborating with cross-functional teams to align messaging and content priorities
- Monitoring media coverage and trends to inform content strategy
- Optimizing content for SEO and semantic clusters
ASSUMPTION: This role requires a strong blend of editorial, project management, and B2B SaaS marketing skills. Successful candidates will have a proven track record in content marketing and a passion for creating impactful content.
📋 Key Responsibilities
✅ Create original content in German, addressing pain points and themes relevant for HR professionals and business decision-makers in Switzerland
✅ Create engaging content across the funnel, such as white papers, customer success stories, infographics, memos, blog posts, web copy, one-pagers, and video scripts
✅ Coordinate adaptations and distribution in French and English, ensuring consistent messaging and relevance across all regions of Switzerland
✅ Brief and manage third-party freelancers, and ensure quality in multilingual content delivery
✅ Monitor media coverage and relevant HR, SaaS, and tech trends in Switzerland (French- and German-speaking regions) to inform content strategy and identify PR or content opportunities
✅ Work with Swiss Marketing team, PMM, and Sales teams to align messaging and content priorities
✅ Collaborate with HQ for SEO optimization of the content, semantic clusters, and global messaging
✅ Own the Swiss editorial calendar with a focus on German-speaking markets, in collaboration with DACH team
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communication, Linguistics, or a related field – must
Experience: 2+ years in content marketing, inbound marketing, or B2B communications – must
Required Skills:
- Native-level German, French (C1 minimum), and English (business proficient)
- Strong writing, content planning, and project management skills
- Proven project management skills (Software i.e. Notion, Trello, Jira, Excel, etc.)
- Familiarity with SEO tools (SEMrush, Ahrefs, Moz, Ubersuggest, Google Keyword Planner) – advantage
- Passionate about tone of voice, buyer journey, and marketing impact
- Interest in HR tech, SaaS, or B2B industries
Preferred Skills:
- Experience working in a B2B SaaS environment
- Knowledge of the Swiss market and HR tech landscape
ASSUMPTION: Candidates must have a strong command of the German language and be comfortable working in a bilingual (German/French) environment.
💰 Compensation & Benefits
Salary Range: CHF 70,000 - 90,000 per year (based on experience and industry standards for content marketing roles in Switzerland)
Benefits:
- 100% LPP coverage
- One global seminar per year
- Luncheon vouchers and discounts (Swibeco)
Working Hours: Full-time, 40 hours per week, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for content marketing roles in Switzerland. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Lucca is a software company specializing in HR and administrative process automation. They offer various SaaS solutions, including leave and absence management, expense reporting, online payslip distribution, and HR file management.
Company Size: Lucca has 501-1,000 employees globally, with a presence in France, Switzerland, Spain, and the United States. This size allows for a dynamic work environment with opportunities for growth and internal mobility.
Founded: Lucca was founded in 2002 and celebrated its 20th anniversary in 2022. The company has since embarked on an internationalization journey, establishing subsidiaries in Barcelona, Geneva, Basel, and Munich.
Company Description:
- Lucca operates in the very serious field of management tools but believes that a management software doesn't have to be gray, ugly, or boring
- The company attaches great importance to the design of its interfaces and user experience
- Lucca's solutions are used today by over one million users in all types of companies in over 130 countries
Company Specialties:
- Solutions de gestion RH et administrative
- Cloud / SaaS
- Applications multi-utilisateurs
- Automatisation
- Dématérialisation
- SIRH
- Gestion des congés
- Gestion des notes de frais
- Gestion des temps
- Dossier du personnel
- Entretiens annuels
- Entretiens professionnels
Company Website: https://www.lucca.fr
ASSUMPTION: Lucca's focus on user experience and design sets it apart in the HR tech industry and contributes to its success in the global market.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in content marketing, project management, and B2B SaaS marketing.
Reporting Structure: The Content Marketing Specialist will report to the Swiss Marketing Manager and collaborate with various teams, including HQ Content, DACH PMM, and local freelance partners.
Work Arrangement: This is a hybrid role with 3 office days per week and up to 2 remote workdays. Occasional travel within Switzerland may be required.
Growth Opportunities:
- Progression within the marketing team or other departments through internal mobility opportunities
- Erasmus program between departments to gain diverse experiences and skills
- Career path towards senior marketing roles or management positions
ASSUMPTION: Lucca's culture of collaboration and empowerment provides ample opportunities for professional development and growth.
🌍 Location & Work Environment
Office Type: Lucca's offices are modern, collaborative spaces designed to foster creativity and productivity.
Office Location(s): Geneva and Basel
Geographic Context:
- Geneva is a multicultural city with a high quality of life, known for its international organizations and financial industry
- Basel is a cultural hub with a rich history, home to numerous international companies and events
- Both cities offer a high standard of living, with excellent public transportation and numerous recreational opportunities
Work Schedule: Full-time, 40 hours per week, with flexible remote work options
ASSUMPTION: Lucca's hybrid work arrangement allows for a healthy work-life balance while still fostering a collaborative and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Screening interview with HR (30')
- Interview with the Marketing Manager Switzerland (60')
- Case study followed by a technical interview with members of the Marketing team (60')
- Final Talk (45')
Key Assessment Areas:
- Candidates' writing samples and portfolio
- Candidates' understanding of the Swiss market and HR tech landscape
- Candidates' ability to create engaging content and manage projects
- Candidates' cultural fit with Lucca's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include 2-3 writing samples in German, demonstrating your ability to create engaging content for HR and business decision-makers
- Prepare for the case study and technical interview by researching Lucca's products, target audience, and content marketing strategies
- Be ready to discuss your approach to content planning, project management, and SEO optimization
- Show enthusiasm for Lucca's products, company culture, and the opportunity to create impactful content
ATS Keywords: Content Marketing, Inbound Marketing, B2B Communications, Project Management, SEO, Writing, Content Planning, HR Tech, SaaS, Collaboration, Creativity, Analytical Skills, Communication, Adaptability, Attention to Detail, Time Management
ASSUMPTION: Lucca's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Notion, Trello, Jira, Excel, or other project management software
- SEMrush, Ahrefs, Moz, Ubersuggest, Google Keyword Planner, or other SEO tools
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools is not required but would be an asset for candidates.
👔 Cultural Fit Considerations
Company Values:
- Passionate Luccasians who take things seriously, without taking themselves too seriously
- A corporate culture based on collaboration and empowerment
- An environment where every day feels like the first day
- Ambitious career paths, with internal mobility opportunities and even Erasmus between departments
Work Style:
- Dynamic and fast-paced work environment
- Innovative and collaborative team culture
- Focus on results and continuous improvement
- Opportunities for professional development and growth
Self-Assessment Questions:
- Do you align with Lucca's values and work style?
- Are you comfortable working in a bilingual (German/French) environment?
- Do you thrive in a dynamic, collaborative, and innovative work environment?
ASSUMPTION: Lucca's culture emphasizes collaboration, empowerment, and continuous learning, making it an ideal fit for candidates who are passionate, adaptable, and results-driven.
⚠️ Potential Challenges
- The role may require occasional travel within Switzerland
- Candidates must be comfortable working in a bilingual (German/French) environment
- The role involves managing multiple projects and deadlines, requiring strong organizational skills
- The Swiss market may present unique challenges and opportunities for content marketing
ASSUMPTION: These challenges can be overcome with strong project management skills, cultural awareness, and a deep understanding of the Swiss market and HR tech landscape.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the Swiss market and the need for proficiency in German, French, and English
- Industry-specific context: The Swiss market has unique cultural, linguistic, and regulatory considerations that may impact content marketing strategies
- Career path comparison: This role offers opportunities for professional development and growth within Lucca's marketing team or other departments
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from related positions in the content marketing field.
📝 Sample Projects
- Creating a white paper on the benefits of HR tech for Swiss SMEs
- Developing a series of blog posts on HR trends and best practices in Switzerland
- Producing a customer success story featuring a Swiss company that has implemented Lucca's HR solutions
ASSUMPTION: These sample projects illustrate the types of content marketing tasks the Content Marketing Specialist may be responsible for in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Swiss content marketing strategy in the first 90 days?
- How does the Swiss marketing team collaborate with HQ and other regional teams?
- What are the most effective content formats and channels for reaching HR and business decision-makers in Switzerland?
- How does Lucca support the professional development and growth of its employees?
- What are the most challenging aspects of working in the Swiss market, and how does Lucca address them?
ASSUMPTION: These questions can help candidates better understand the role, the company, and the Swiss market, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include 2-3 writing samples in German, demonstrating your ability to create engaging content for HR and business decision-makers
- Prepare for the case study and technical interview by researching Lucca's products, target audience, and content marketing strategies
- Follow up with Lucca's HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
