📌 Core Information
🔹 Job Title: Content Marketing Specialist (Temporary, 9 months)
🔹 Company: Everway
🔹 Location: Remote, USA
🔹 Job Type: Temporary
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for demand generation campaigns
- Gathering and building customer testimonials through interviews and case studies
- Collaborating with cross-functional teams to ensure content aligns with overall strategies
- Tracking and optimizing content performance to maximize engagement and effectiveness
ASSUMPTION: This role requires strong content writing skills and experience in marketing and demand generation. It is ideal for a creative and data-driven individual who can work well in a collaborative environment.
📋 Key Responsibilities
✅ Create compelling content for demand generation campaigns, including marketing emails, landing pages, blog posts, surveys, enablement emails, and downloadable PDFs
✅ Work closely with campaign managers to align content with campaign goals, target audiences, and messaging
✅ Conduct interviews with customers to gather insights and stories about their experience with solutions
✅ Write case studies and customer success stories that highlight key results and showcase the value of solutions
✅ Collaborate with designers to produce visually engaging assets that complement written content
✅ Track content performance metrics and use data-driven insights to optimize future content pieces
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring the ability to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 2-5 years of experience in content marketing, demand generation, or a related role
Required Skills:
- Proven content writing expertise across various formats and channels
- Marketing and demand generation knowledge with a full-funnel perspective
- Strong cross-functional collaboration skills
- Data-driven optimization experience
Preferred Skills:
- Experience with SEO best practices
- Familiarity with marketing automation tools
- Knowledge of the software industry
ASSUMPTION: Candidates with experience in B2B marketing and a background in software or technology industries may be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (based on industry standards for a mid-level content marketing role in the USA)
Benefits:
- Flexible work schedules
- Comprehensive health and wellness benefits
- Flexible time off plans
- Career growth through development programs
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Everway operates in the software development industry, focusing on neurotechnology solutions to help transform communication and understanding.
Company Size: Everway is a mid-sized company with 201-500 employees, offering a collaborative and innovative work environment.
Founded: Everway was founded in 2010 and has since grown into a global community of over 550 team members spanning seven countries.
Company Description:
- Everway is committed to understanding and addressing the unique needs of each individual, creating a world where differences are recognized and valued.
- The company's core values are to be curious, have courage, and commit fully.
- Everway offers competitive salaries, bonus opportunities, and a comprehensive benefits package.
Company Specialties:
- Education Technology
- Digital Inclusion
- Assistive Technology
- Microsoft Partner
- Google Partner
- Diversity & Inclusion
- Workplace Accommodations
- Neurodiversity at Work
- Universal Design for Learning
- Disabled Students Allowance
Company Website: Everway.com
ASSUMPTION: Everway's focus on neurotechnology and commitment to diversity and inclusion make it an attractive employer for candidates interested in making a social impact through their work.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in content marketing or a related field.
Reporting Structure: The Content Marketing Specialist will report to the Marketing Manager and collaborate with various teams, including demand generation, product, sales, customer success, design, and digital teams.
Work Arrangement: This is a remote-friendly role with flexible work schedules, allowing for a healthy work-life balance.
Growth Opportunities:
- Progression to a senior content marketing role or management position
- Expanding skills and expertise in marketing, demand generation, and content strategy
- Potential to work on high-impact projects and campaigns that drive business growth
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote-friendly with offices in multiple locations (Antrim, UK; Woburn, MA, USA; Stones Corner, QLD, AU; and Preston, UK)
Office Location(s): See company locations above
Geographic Context:
- Everway's global presence allows for diverse perspectives and collaboration across different time zones.
- The company's commitment to remote work enables employees to maintain a healthy work-life balance.
- Everway's offices are located in urban areas with access to amenities and public transportation.
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work remotely
ASSUMPTION: Everway's remote-friendly work environment and global presence provide opportunities for candidates to work in a diverse and collaborative setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Content writing skills and creativity
- Marketing and demand generation knowledge
- Cross-functional collaboration and communication
- Data-driven optimization and analytical skills
Application Tips:
- Highlight relevant content marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Everway's mission and values
- Prepare examples of your best content marketing work to showcase during the interview
ATS Keywords: Content Marketing, Demand Generation, Customer Testimonials, Case Studies, SEO, Email Marketing, Blog Writing, Sales Enablement, Engagement Metrics, Content Performance Tracking, Visual Content Creation, Audience Targeting, Content Strategy, Content Creation
ASSUMPTION: Everway's interview process focuses on assessing the candidate's content marketing skills, creativity, and cultural fit within the company.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard marketing and content creation tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Be Curious
- Have Courage
- Commit Fully
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong curiosity for understanding different perspectives and creating engaging content?
- Are you comfortable working in a dynamic, global team and adapting to feedback?
- Can you commit fully to projects and deadlines, even in a remote work environment?
ASSUMPTION: Everway values candidates who align with their core values and can thrive in a collaborative, global work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic work environment
- Adapting to feedback and revisions from various stakeholders
- Working effectively in a remote team with global colleagues
- Keeping up with industry trends and best practices in content marketing
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on demand generation and customer testimonials
- Everway's global presence and commitment to neurotechnology set it apart from other software development companies
- This role offers opportunities for professional growth and development within a dynamic and innovative company
ASSUMPTION: Candidates should consider their interest in demand generation and neurotechnology when comparing this role to similar positions in the industry.
📝 Sample Projects
- Creating a series of blog posts on the benefits of neurotechnology for education and workplace inclusion
- Developing a customer testimonial campaign to highlight the success of Everway's solutions in various industries
- Designing and implementing a content performance tracking system to optimize future marketing efforts
ASSUMPTION: These sample projects demonstrate the range of content marketing tasks and responsibilities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Everway support the professional growth and development of its employees?
- What are the most significant challenges facing the content marketing team currently, and how can this role contribute to addressing them?
- How does Everway measure the success of its content marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Everway?
ASSUMPTION: These questions can help candidates better understand the work environment, team dynamics, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare examples of your best content marketing work to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
