📌 Core Information
🔹 Job Title: Content Marketing Writer
🔹 Company: Tipalti
🔹 Location: Foster City, California, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating compelling content for B2B SaaS audiences
- Collaborating with cross-functional teams to develop content strategies
- Writing engaging, clear, and results-driven content about financial systems, automation, and SaaS solutions
- Managing content calendars and delivering projects on time
- Analyzing content performance and using data-driven insights to build new strategies
ASSUMPTION: This role requires a strong understanding of B2B SaaS content creation and a passion for storytelling. Familiarity with SEO principles and data-driven content strategies is essential.
📋 Key Responsibilities
✅ Collaborate with the director of content marketing and other cross-functional teams to create compelling, high-quality content that supports business goals and resonates with B2B SaaS audiences
✅ Develop content strategies that align with broader marketing objectives, maintaining consistent messaging across all formats, including blogs, white papers, case studies, and more
✅ Write and edit engaging, clear, and results-driven content that effectively communicates complex ideas, particularly about financial systems, automation, and SaaS solutions
✅ Help manage the content calendar, delivering projects on time and juggling multiple priorities with ease
✅ Help analyze content performance and use data-driven insights to build new content strategies that drive even greater engagement
✅ Serve as a content expert, offering strategic advice to internal teams and helping evolve our content marketing approach to meet ever-shifting market trends
✅ Participate in cross-department brainstorming sessions and contribute to the creative development of new projects and strategies
ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to work well under pressure and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 5+ years of content marketing experience within a B2B SaaS environment (experience with FinTech is a plus, but not required)
Required Skills:
- Proven ability to create engaging content for B2B SaaS audiences
- Strong portfolio demonstrating a wide range of content types
- Familiarity with SEO principles and understanding of how to apply them to content marketing
- Excellent project management skills, with proven ability to handle multiple projects and deadlines in a fast-paced environment
- Data-driven mindset, with the ability to analyze performance metrics to refine content strategies and improve results
- Strong collaboration skills, with the ability to work effectively with cross-functional teams
- Passion for storytelling and a knack for finding the right tone and voice for different audiences
- High attention to detail, with strong editing and proofreading skills
- Willingness and flexibility to adapt and thrive in an environment where priorities can shift quickly
Preferred Skills:
- Experience with writing short-form content, such as ad headlines, social post copy, web copy, and emails
ASSUMPTION: Candidates with a strong portfolio and relevant experience in B2B SaaS content creation will be prioritized.
💰 Compensation & Benefits
Salary Range: $97,000 - $107,800 per year
Benefits:
- Hybrid working model (in office on Monday, Tuesday, and Thursday)
- Competitive salary and stock options
- Matching 401K
- Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
- 15 days of PTO
- Free lunch on office days
- Fresh fruit, snacks & drinks in office
- Dog friendly office on Thursdays
- Phone/internet allowance
- Regular company-wide social events
- Multiple ERG groups celebrating our diversity and creating an inclusive culture
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level content marketing role in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Tipalti operates in the Software Development industry, focusing on global finance automation for high-velocity companies
Company Size: Tipalti has 1,001-5,000 employees, providing a large and diverse work environment
Founded: Tipalti was founded in 2010 in Israel and is headquartered in Foster City, California
Company Description:
- Tipalti is a global finance automation company helping finance teams drive business growth by automating and streamlining accounts payable, mass payments, procurement, and employee expenses in one connected suite
- The company partners with blue-chip banks and financial institutions, enabling global companies to efficiently and securely pay millions of suppliers across 196 countries, over 50 payment methods, and 120 currencies
- Tipalti's client portfolio includes high-velocity businesses such as Amazon Twitch, GoDaddy, Roku, WordPress.com, and ZipRecruiter
Company Specialties:
- accounts payable
- global payments
- crowdsourcing
- supplier payments
- affiliate payment
- e-commerce
- sharing economy
- publisher payment
- Adtech
- invoice workflow automation
- OFAC/AML
- tax compliance
- supplier management
- reconciliation
- and supply chain finance
Company Website: tipalti.com
ASSUMPTION: Tipalti's large client base and extensive global reach provide ample opportunities for content creation and engagement with diverse audiences.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in content marketing
Reporting Structure: The Content Marketing Writer will report directly to the Director of Content Marketing and collaborate with cross-functional teams
Work Arrangement: This is a hybrid role, requiring the candidate to be on-site in Foster City, California on Monday, Tuesday, and Thursday
Growth Opportunities:
- As Tipalti continues to grow, there may be opportunities for the Content Marketing Writer to take on more responsibilities or move into a management role
- The company's diverse client base and global reach provide ample opportunities for the candidate to gain exposure to various industries and markets
- Tipalti's collaborative culture encourages employees to learn from one another and take on new challenges
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and gain exposure to various industries and markets.
🌍 Location & Work Environment
Office Type: Tipalti's Foster City office is a modern, collaborative workspace with amenities such as free lunch, fresh fruit, snacks, and drinks
Office Location(s): 1051 E Hillsdale Blvd, Suite 600, Foster City, California 94404, US
Geographic Context:
- The San Francisco Bay Area has a thriving tech industry, providing ample opportunities for networking and professional growth
- The Foster City office is located near major highways and public transportation, making it easily accessible
- The area offers a diverse range of housing options and a high quality of life
Work Schedule: The hybrid work arrangement requires the candidate to be on-site on Monday, Tuesday, and Thursday, with the flexibility to work from home on other days
ASSUMPTION: The Foster City office provides a modern, collaborative work environment with easy access to amenities and transportation.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the content marketing team
- Final interview with the director of content marketing
- Background check and offer
Key Assessment Areas:
- Writing samples and portfolio
- SEO knowledge and content strategy development
- Project management skills and ability to handle multiple projects
- Data-driven mindset and ability to analyze performance metrics
- Collaboration skills and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include links to your portfolio or writing samples, showcasing your ability to create engaging content for B2B SaaS audiences
- Prepare for interview questions that assess your writing skills, SEO knowledge, and project management abilities
- Research Tipalti's company culture and be ready to discuss how your skills and experience align with the company's mission and values
ATS Keywords: B2B SaaS, content marketing, SEO, project management, data-driven, collaboration, storytelling, editing, proofreading, hybrid work, Foster City, San Francisco Bay Area
ASSUMPTION: The interview process will focus on assessing the candidate's writing skills, SEO knowledge, project management abilities, and cultural fit.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The candidate should be comfortable using a variety of content management, SEO, project management, data analysis, and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Data-driven
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and flexible
- Customer-centric and customer-focused
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable managing multiple projects and deadlines?
- Are you skilled at collaborating with cross-functional teams, and do you enjoy working in a data-driven, results-focused culture?
- Do you have a strong passion for storytelling and a knack for finding the right tone and voice for different audiences?
ASSUMPTION: Tipalti values candidates who are adaptable, collaborative, data-driven, and passionate about storytelling.
⚠️ Potential Challenges
- The fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or slower-paced work environment
- The hybrid work arrangement may require some candidates to commute to the Foster City office on specific days, which may not be ideal for those who prefer fully remote work
- The role may require the candidate to work on multiple projects simultaneously, which may be challenging for those who prefer to focus on a single project at a time
- The role may require the candidate to work with complex topics and communicate them effectively to B2B SaaS audiences, which may be challenging for those who struggle with complex subjects or have limited experience in the industry
ASSUMPTION: The fast-paced, dynamic work environment, hybrid work arrangement, and complex subject matter may present challenges for some candidates, but they also offer opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to other content marketing roles in B2B SaaS, this role may require more experience with SEO and data-driven content strategies
- Compared to other content marketing roles in the San Francisco Bay Area, this role may offer a more competitive salary range and comprehensive benefits package
- Compared to other content marketing roles at Tipalti, this role may offer more opportunities for growth and exposure to various industries and markets
ASSUMPTION: This role may require more experience with SEO and data-driven content strategies, but it also offers a competitive salary range, comprehensive benefits package, and ample opportunities for growth and exposure to various industries and markets.
📝 Sample Projects
- Creating a series of blog posts that explain complex financial systems and automation concepts in an engaging and accessible way
- Developing a white paper that outlines the benefits of Tipalti's global payment solutions for e-commerce businesses
- Designing infographics that illustrate the advantages of Tipalti's accounts payable automation workflows for finance teams
ASSUMPTION: These sample projects demonstrate the range of content types and topics the Content Marketing Writer may be responsible for creating.
❓ Key Questions to Ask During Interview
- Can you describe the content marketing team's current strategies, and how this role would contribute to their evolution?
- How does Tipalti approach collaboration between content marketing and other departments, such as product and customer success?
- What are the most significant challenges facing the content marketing team, and how can this role help address them?
- How does Tipalti support the professional growth and development of its content marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of content marketing efforts at Tipalti?
ASSUMPTION: These interview questions will help the candidate better understand the content marketing team's strategies, challenges, and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or writing samples that showcase your ability to create engaging content for B2B SaaS audiences
- Research Tipalti's company culture and be ready to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
