- Job Title: Content Operations Associate
- Company: iHerb
- Location: Shanghai, Shanghai, China
- Job Type: On-site, Full-time
- Date Posted: May 7, 2025
- Experience Level: Entry-level to Mid-level (1-3 years)
- Remote Status: On-site
π Job Overview
Key aspects of this role include:
1. Content Coordination: Manage web content and email operation projects to ensure content and promotions remain timely and up-to-date.
2. Team Collaboration: Work with various departments and teams to identify, troubleshoot, and resolve problems quickly using sound judgment, poise, and diplomacy.
3. Process Improvement: Improve internal efficiency by proactively developing new processes for optimized workflow.
4. Tool Expertise: Become an expert in functionality and features of internal tools and backend logic to ensure all projects are done properly before the deadline.
5. US Market Focus: Work with the team in the US market to ensure content and promotions align with regional needs and trends.
ASSUMPTION: This role requires a strong understanding of web and content management technologies, as well as the ability to work effectively in a cross-functional team environment.
π Key Responsibilities
- Content Management: Work with other teams to manage web content such as banners and site content.
- Process Improvement: Improve internal efficiency by proactively developing new processes for optimized workflow.
- Problem Solving: Work with Developers, Customer Experience, and other teams to identify, troubleshoot, and resolve problems quickly using sound judgment, poise, and diplomacy.
- Special Projects: Handle special projects as assigned, ensuring all projects are done properly before the deadline.
- US Market Collaboration: Work with the team in the US market to ensure content and promotions align with regional needs and trends.
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to manage multiple tasks simultaneously.
π― Required Qualifications
Education:
- Bachelor's Degree in Marketing preferred, or a combination of education and equivalent work experience.
Experience:
- Generally requires a minimum of one (1) to three (3) years' related experience.
Required Skills:
- Fluent in written and oral English
- Strong oral and written communication skills
- Attention to detail and accuracy
- Ability to manage multiple tasks simultaneously
- Team Player
Preferred Skills:
- Basic knowledge of ESP (a plus)
- Basic knowledge of Shopify (preferred)
- Basic knowledge of Javascript (preferred)
ASSUMPTION: Candidates with experience in content management, process improvement, and strong communication skills are strongly encouraged to apply.
π° Compensation & Benefits
Salary Range: The salary range for this role is not provided. However, based on industry standards for a Content Operations Associate with 1-3 years of experience in the Shanghai area, the estimated salary range is Β₯150,000 - Β₯250,000 per year.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and holiday time
- Employee discounts on iHerb products
- Professional development opportunities
Working Hours: 40 hours per week, with flexibility for special projects or deadlines.
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
- Industry: Retail, specifically e-commerce for health and wellness products.
- Company Size: Medium (1,001-5,000 employees)
- Founded: 1996
- Company Description: iHerb is on a mission to make health and wellness accessible to all. Since its founding in 1996, iHerb has been dedicated to offering Earthβs best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day.
- Company Specialties: Vitamins, Sports Nutrition, Natural Supplements and Remedies, Natural Foods, Environment Friendly Goods, Dry Foods, and eCommerce.
π Role Analysis
- Career Level: Entry-level to Mid-level (1-3 years of experience)
- Reporting Structure: This role reports directly to the Content Operations Manager or a similar role within the organization.
- Work Arrangement: On-site, full-time, with flexibility for special projects or deadlines.
- Growth Opportunities: With iHerb's focus on employee development and growth, there are opportunities for advancement within the content operations or related departments.
ASSUMPTION: This role offers opportunities for career growth and development within the content operations or related departments.
π Location & Work Environment
- Office Type: Modern, collaborative office space with open work areas and private offices.
- Office Location: Kingboard Square, Building 4, 6th Floor, 269 Tongxie Rd, Changning District, Shanghai, 200335, CN
- Geographic Context: Shanghai is a major international city with a vibrant culture, rich history, and diverse population. It offers a wide range of entertainment, dining, and recreational opportunities.
- Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Flexible hours may be required for special projects or deadlines.
ASSUMPTION: The work environment at iHerb is collaborative, dynamic, and focused on employee well-being. The office location offers easy access to public transportation and nearby amenities.
πΌ Interview & Application Insights
- Typical Process: The application process typically involves an online application, phone or video screening, and multiple on-site or virtual interviews with hiring managers and team members.
- Key Assessment Areas: Communication skills, problem-solving abilities, attention to detail, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Research iHerb's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
π οΈ Tools & Technologies
- ESP (Email Service Provider) knowledge is a plus.
- Shopify knowledge is preferred.
- Basic knowledge of Javascript is preferred.
- Familiarity with content management systems (CMS) and project management tools is essential.
π Cultural Fit Considerations
- Company Values: Focus on the Customer, Empower Our People, Be Entrepreneurial & Pivot Quickly, Embrace Diversity & Inclusion, Strive for Simplicity.
- Work Style: iHerb values a collaborative, innovative, and customer-focused work environment. Employees are expected to be proactive, adaptable, and committed to continuous learning and improvement.
- Self-Assessment Questions:
- How do you ensure that customer needs are at the forefront of your decision-making process?
- Describe a time when you had to pivot quickly to meet a changing situation or deadline. How did you approach this challenge, and what was the outcome?
- How do you embrace and promote diversity and inclusion in your personal and professional life?
ASSUMPTION: iHerb values a diverse and inclusive work environment that fosters innovation, creativity, and collaboration.
β οΈ Potential Challenges
- Language Barrier: While English is the primary language of communication at iHerb, candidates may face language barriers in the workplace, especially when working with international teams.
- Time Zone Differences: As iHerb operates globally, candidates may need to collaborate with teams in different time zones, which can present scheduling challenges.
- Fast-paced Environment: iHerb's focus on quick decision-making and rapid growth may present challenges for candidates who prefer a slower-paced work environment.
ASSUMPTION: Candidates should be prepared to work in a fast-paced, global environment and be comfortable with language barriers and time zone differences.
π Similar Roles Comparison
- Content Manager: This role focuses more on strategic content planning and less on day-to-day content management tasks. It requires a deeper understanding of content strategy and analytics.
- Social Media Manager: This role focuses on managing and growing iHerb's social media presence, engaging with customers, and creating content for social media platforms. It requires strong social media marketing skills and knowledge of social media analytics tools.
- SEO Specialist: This role focuses on optimizing iHerb's website and content for search engines to improve organic traffic. It requires strong knowledge of SEO best practices, keyword research, and analytics tools.
ASSUMPTION: Each of these roles requires a unique set of skills and focuses on different aspects of iHerb's content and marketing strategy. Candidates should consider their career goals and interests when comparing these roles.
π Sample Projects
- Website Content Audit: Conduct a comprehensive audit of iHerb's website content to identify areas for improvement, optimize content for search engines, and ensure consistent branding and messaging.
- Email Marketing Campaign: Develop and execute an email marketing campaign to promote a new product launch, targeting specific customer segments, and measuring campaign performance using email analytics tools.
- Social Media Content Calendar: Create a content calendar for iHerb's social media platforms, ensuring a consistent posting schedule, engaging content, and alignment with marketing campaigns and promotions.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Content Operations Associate may undertake at iHerb.
β Key Questions to Ask During Interview
- Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they align with the job description?
- Team Structure: How is the content operations team structured, and who will I be working with on a daily basis?
- Content Strategy: What is iHerb's content strategy for the next year, and how will this role contribute to its success?
- Growth Opportunities: What opportunities are there for professional growth and development within the content operations or related departments?
- Company Culture: How does iHerb foster a collaborative and inclusive work environment, and what initiatives are in place to support employee well-being and work-life balance?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into iHerb's content strategy, team structure, and growth opportunities.
π Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://careers.iherb.com/global/en/job/6567656003/Content-Operations-Associate).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
3. Prepare for phone or video screening and multiple on-site or virtual interviews with hiring managers and team members.
4. Follow up with the hiring manager or HR representative one week after your interview to express your interest in the role and inquire about the next steps in the application process.
5. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.