📌 Core Information
🔹 Job Title: Content Partnerships Director
🔹 Company: Howl
🔹 Location: Remote (US only)
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote OK (US only)
🚀 Job Overview
Key aspects of this role include:
- Leading strategic growth initiatives to accelerate enterprise creators' performance and maximize monetization opportunities.
- Managing a high-value portfolio of top-performing creators, ensuring sustained revenue growth and retention.
- Actively sourcing, onboarding, and collaborating with creators to shape growth initiatives and cultivate strong, long-term partnerships.
- Executing end-to-end onboarding and performance processes, driving long-term engagement and monetization.
- Developing tailored media strategies to support brands within the portfolio and enhance product growth through cross-functional teamwork.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to build and maintain relationships with high-value creators and brands.
📋 Key Responsibilities
✅ Manage and grow a high-value portfolio of creators, ensuring sustained revenue growth and retention.
✅ Actively source, onboard, and collaborate with creators to shape growth initiatives and cultivate strong, long-term partnerships.
✅ Execute end-to-end onboarding and performance processes, driving long-term engagement and monetization.
✅ Develop tailored media strategies to support brands within the portfolio and enhance product growth through cross-functional teamwork.
✅ Collaborate with product teams to improve platform features and creator experience, leveraging creator insights to refine marketplace differentiation and retention strategies.
✅ Work with Brand Partnerships to improve monetization structures.
ASSUMPTION: This role requires a high level of autonomy, with the ability to prioritize tasks and manage time effectively to meet business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 7+ years of experience in creator partnerships, growth strategy, or business development in marketplaces, SaaS, e-commerce, or tech platforms
Required Skills:
- Strong project management skills with elevated intuition that drives urgency and responsiveness
- Proven ability to drive revenue growth, increase creator engagement, and optimize performance
- Analytical mindset with experience using data insights to drive strategy
- Deep knowledge of creator monetization, e-commerce, and decentralized content platforms
- Strong negotiation and relationship management skills
- Adaptability, with a growth-focused mindset and a passion for experimentation
- Experience collaborating across product, sales, brand, and operations teams to align growth initiatives with business priorities
Preferred Skills:
- Experience working with remote teams
- Fluency in multiple languages
ASSUMPTION: Candidates must be US-based and have a strong understanding of the creator economy and e-commerce landscape.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 (based on industry standards for similar roles and experience levels)
Benefits:
- Market competitive and pay equity-focused compensation structure
- 100% paid health insurance for employees with 80% coverage for dependents; with FSA and HSA compatibility
- 100% coverage of Teledoc services and One Medical memberships for employees and dependents
- Flexible PTO and 20 days paid Holidays
- WFH stipend
- Retirement planning - 401k through Empower
- Talkspace membership
- Paid parental leave of 12 weeks for all new parents
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual performance and the terms of the offer.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically creator-first social commerce platforms
Company Size: Small (11-50 employees), which means a more intimate work environment with opportunities for growth and impact
Founded: 2015, with a focus on empowering diverse creators and democratizing the creator economy
Company Description:
- Launched in 2022, Howl is a creator-first social commerce platform that empowers diverse creators to increase revenue with its easy-to-use and transparent proprietary platform.
- Howl encourages brands and creators to connect, fostering a community-driven approach that encourages creators to share insights and rewards with others.
- Since inception, Howl has paid over $100M to creators, demonstrating its commitment to supporting and growing the creator economy.
Company Specialties:
- Creator partnerships and growth strategy
- Business development in marketplaces, SaaS, e-commerce, and tech platforms
- Product development and creator experience enhancement
Company Website: https://www.howl.link/
ASSUMPTION: Howl's focus on creator empowerment and community-driven growth sets it apart in the creator economy, offering applicants a unique opportunity to make a significant impact in the role.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Creator Growth and Acquisition and may have team members or junior-level creators reporting to them
Work Arrangement: Remote OK (US only), with flexible hours and a focus on results
Growth Opportunities:
- Potential to grow into a leadership role within the Creator Growth and Acquisition team
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to work closely with high-value creators and brands, building a strong professional network
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (US only), with no physical office location
Office Location(s): N/A
Geographic Context:
- Howl is a remote-first company, allowing for greater flexibility and work-life balance
- The US-based requirement for this role may limit the applicant pool but ensures a strong connection to the company's target market
- The creator economy is a rapidly growing and evolving field, offering applicants the opportunity to work at the forefront of industry trends
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance, but may require self-motivation and strong time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the Head of Creator Growth and Acquisition
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and time management abilities
- Relationship-building and negotiation skills
- Understanding of the creator economy and e-commerce landscape
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the creator economy and Howl's unique value proposition
- Prepare examples of your past successes in creator partnerships, growth strategy, or business development
ATS Keywords: Creator Partnerships, Growth Strategy, Business Development, Project Management, Revenue Growth, Creator Engagement, Data Insights, Creator Monetization, E-commerce, Negotiation, Relationship Management, Adaptability, Collaboration, Sales, Operations
ASSUMPTION: Howl's application process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Looker)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
- Creator-focused platforms and tools (e.g., Instagram, TikTok, YouTube, Twitch)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and should be familiar to candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Creator-first: Howl prioritizes the success and well-being of its creators above all else
- Community-driven: Howl fosters a collaborative and supportive environment for creators and brands to connect and grow
- Transparent: Howl operates with openness and honesty, ensuring that creators and brands have the information they need to make informed decisions
Work Style:
- Remote-friendly: Howl offers a flexible work environment that prioritizes results over hours worked
- Collaborative: Howl encourages cross-functional teamwork and open communication
- Growth-focused: Howl is committed to helping its employees grow both personally and professionally
Self-Assessment Questions:
- Do you share Howl's commitment to empowering diverse creators and fostering a community-driven approach to the creator economy?
- Are you comfortable working remotely and managing your time effectively to meet business objectives?
- Do you thrive in fast-paced environments and enjoy the challenge of driving revenue growth and optimizing performance?
ASSUMPTION: Howl's company values and work style emphasize creator empowerment, collaboration, and growth, making it an attractive option for candidates who share these priorities.
⚠️ Potential Challenges
- The remote work arrangement may require strong self-motivation and time management skills
- The fast-paced nature of the creator economy may present challenges in keeping up with industry trends and adapting to change
- The need to manage a high-value portfolio of creators may require exceptional relationship-building and negotiation skills
- The US-based requirement for this role may limit the applicant pool and create competition for top talent
ASSUMPTION: These potential challenges are common to roles in the creator economy and can be mitigated with the right skills, experience, and mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on creator partnerships and growth strategy within a creator-first social commerce platform
- Similar roles may be found in other creator-focused companies or within the e-commerce and tech industries, but Howl's commitment to creator empowerment sets it apart
- Career progression in this role may lead to leadership positions within the Creator Growth and Acquisition team or other departments within the company
ASSUMPTION: This role offers a unique opportunity to work at the intersection of the creator economy, e-commerce, and tech industries, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a strategic plan to onboard and retain a high-value creator with a large and engaged audience
- Collaborating with cross-functional teams to improve platform features and enhance the creator experience, based on creator feedback and data insights
- Negotiating and closing a brand partnership deal that maximizes revenue and aligns with the creator's brand values and audience interests
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and results-driven nature of the Content Partnerships Director role at Howl.
❓ Key Questions to Ask During Interview
- How does Howl support the growth and success of its creators, and how does this role contribute to that mission?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Howl foster a collaborative and inclusive work environment, and how can I contribute to that culture as the Content Partnerships Director?
- What opportunities are there for growth and advancement within the Creator Growth and Acquisition team and the company as a whole?
- How does Howl measure the success of its creator partnerships, and how can I ensure that my portfolio of creators meets and exceeds those expectations?
ASSUMPTION: These key questions help applicants better understand the role, the company, and the opportunities for growth and success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past successes in creator partnerships, growth strategy, or business development
- Follow up with the hiring manager one week after submission to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
