📌 Core Information
🔹 Job Title: Content & Partnerships Lead
🔹 Company: Coinhako
🔹 Location: Singapore, Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: Mid-Senior level (4+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a data-driven content marketing strategy focused on user acquisition, retention, and brand positioning
- Leading strategic token partnership marketing initiatives and co-marketing campaigns
- Optimizing SEO and ASO strategies to increase discoverability and organic traffic
- Collaborating with design and product teams to execute content campaigns across various channels
- Analyzing and reporting on content and partnership campaign performance using analytics tools
- Exploring and leveraging AI tools to streamline content creation workflows and scale efficiently
ASSUMPTION: This role requires a strong understanding of the competitive crypto landscape, particularly in SEO and ASO-driven growth, and a passion for data-driven marketing.
📋 Key Responsibilities
✅ Develop and execute a results-driven content marketing strategy focused on user acquisition, retention, and brand positioning
✅ Own and optimize SEO (Search Engine Optimization) and ASO (App Store Optimization) strategies to increase discoverability and organic traffic
✅ Lead strategic token partnership marketing initiatives — co-marketing, campaigns, listing support, etc.
✅ Collaborate with design and product teams to execute content campaigns across channels (web, blog, app store, social)
✅ Analyze and report on content and partnership campaign performance using analytics tools (e.g., Google Analytics, App Store Console)
✅ Explore and leverage AI tools (e.g., ChatGPT, Jasper, SurferSEO) to streamline content creation workflows and scale efficiently
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis to drive content and partnership success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of experience in marketing roles with a minimum of 2 years at a crypto exchange
Required Skills:
- Proven track record in content marketing, SEO, and ASO
- Familiarity with the competitive landscape of CEXs/DEXs, token listings, and user growth strategies
- Excellent writing and editing skills, with the ability to shape technical narratives into engaging content
- Experience managing partnerships or co-marketing initiatives with crypto projects
- Data-driven mindset with hands-on experience using performance and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
Preferred Skills:
- Experience using AI content tools to assist in strategy and production
ASSUMPTION: Candidates with a strong background in crypto marketing and a proven track record in content marketing, SEO, and ASO are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: SGD 8,000 - 12,000 per month (Based on experience and industry standards for mid-senior level marketing roles in Singapore)
Benefits:
- Friendly and fun start-up work culture
- Convenient work location in the heart of the CBD area
- Generous annual leaves on top of national holidays
- Medical coverage including GP, Specialist, TCM, and more
- Vibrant office with well-stocked pantry
- Animal-friendly environment, with a fluff ball in the office
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Singapore's crypto industry. Benefits are comprehensive and reflect the company's commitment to employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Coinhako operates in the competitive and rapidly evolving crypto industry, focusing on providing safe, reliable, and seamless access to the crypto-economy.
Company Size: Coinhako has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Coinhako was founded in 2014, giving it a solid history and established presence in the crypto industry.
Company Description:
- Coinhako specializes in on-and-off ramp services for cryptocurrencies for the retail, high net worth, and institutional markets across the world.
- Headquartered in Singapore, Coinhako is trusted for its safe, reliable, and seamless access to the crypto-economy.
- Founded by Singaporean entrepreneurs, Coinhako has a strong local presence and understanding of the Asian market.
Company Specialties:
- Bitcoin
- Cryptocurrency
- Exchange
- Fintech
- Financial services
- Ethereum
Company Website: https://www.coinhako.com/
ASSUMPTION: Coinhako's focus on the crypto industry and its established presence in Singapore make it an attractive employer for crypto enthusiasts seeking a challenging and rewarding role.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Content & Partnerships Lead will report directly to the Chief Marketing Officer (CMO) and work closely with design, product, and other marketing teams.
Work Arrangement: This role is on-site, with the option for remote work on a case-by-case basis. Employees can expect to work from the office most of the time.
Growth Opportunities:
- As Coinhako grows, there may be opportunities for the Content & Partnerships Lead to expand their team or take on additional responsibilities.
- With experience and proven success, candidates may advance to senior or management roles within the marketing department.
- Coinhako's focus on innovation and technology provides opportunities for professional development in emerging areas of the crypto industry.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a direct impact on Coinhako's marketing strategy and success.
🌍 Location & Work Environment
Office Type: Coinhako's office is a vibrant, animal-friendly environment with a well-stocked pantry, located in the heart of Singapore's CBD area.
Office Location(s): 14 Robinson Road, #08-01A, Singapore 048545, SG
Geographic Context:
- Singapore is a global hub for finance and technology, providing ample opportunities for networking and professional growth in the crypto industry.
- The CBD area offers convenient access to public transportation, shopping, and dining options.
- Singapore's multicultural environment fosters a diverse and inclusive work culture.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work arrangements.
ASSUMPTION: Coinhako's office environment and location provide a comfortable and engaging work setting that supports productivity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the CMO
Key Assessment Areas:
- Candidates' understanding of the crypto landscape and competitive dynamics
- Strategic thinking and planning skills
- Hands-on experience with content marketing, SEO, and ASO
- Data-driven mindset and analytical skills
- Cultural fit and alignment with Coinhako's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in crypto marketing, content marketing, SEO, and ASO.
- Demonstrate your understanding of Coinhako's business and the competitive crypto landscape in your application materials.
- Prepare for interview questions that assess your strategic thinking, data analysis, and communication skills.
- Showcase your passion for crypto and data-driven marketing by sharing relevant projects or initiatives you've worked on in the past.
ATS Keywords: Content marketing, SEO, ASO, crypto, partnerships, data-driven, strategy, analytics, writing, editing
ASSUMPTION: Coinhako's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the company's marketing team.
🛠️ Tools & Technologies
- SEMrush
- Ahrefs
- Google Search Console
- Google Analytics
- App Store Console
- AI content tools (e.g., ChatGPT, Jasper, SurferSEO)
ASSUMPTION: The tools and technologies listed are commonly used in content marketing, SEO, and ASO roles. Candidates should be familiar with these tools and be open to learning and adopting new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Reliability
- Seamless
- Innovation
- Customer-centric
Work Style:
- Collaborative
- Data-driven
- Adaptable
- Results-oriented
- Passionate about crypto
Self-Assessment Questions:
- How do you align with Coinhako's core values of safety, reliability, and seamlessness in your approach to content marketing and partnership management?
- How comfortable are you working in a collaborative, data-driven environment, and how do you adapt to new challenges and technologies?
- What aspects of Coinhako's work culture and environment appeal to you, and how do you see yourself contributing to and growing within the team?
ASSUMPTION: Coinhako values candidates who are passionate about crypto, data-driven, collaborative, and results-oriented, with a strong alignment with the company's core values.
⚠️ Potential Challenges
- The competitive and rapidly evolving nature of the crypto industry may require frequent adjustments to content and partnership strategies.
- Managing multiple partnerships and campaigns simultaneously may present organizational and logistical challenges.
- Balancing strategic planning with hands-on execution may require strong time management and prioritization skills.
- The on-site work arrangement may limit flexibility for candidates who prefer remote work or hybrid arrangements.
ASSUMPTION: These challenges are common in mid-senior level marketing roles, particularly in the fast-paced crypto industry. Successful candidates will be adaptable, proactive, and able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the crypto landscape and competitive dynamics.
- While the core responsibilities of content marketing and partnership management are similar across industries, the unique aspects of the crypto industry may present additional challenges and opportunities.
- Career progression in this role may follow a path similar to other marketing roles, with opportunities for advancement to senior or management positions within the marketing department.
ASSUMPTION: This role offers a unique blend of crypto-specific and general marketing responsibilities, providing an exciting opportunity for candidates with a strong background in content marketing, SEO, and ASO, as well as a passion for crypto.
📝 Sample Projects
- Developing and executing a content marketing strategy that increases user acquisition and retention by 20% within the first six months
- Optimizing SEO and ASO strategies to improve organic traffic by 30% within the first year
- Managing strategic partnerships with five crypto projects, resulting in co-marketing campaigns that generate a combined ROI of 150%
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and data-driven nature of the Content & Partnerships Lead role at Coinhako.
❓ Key Questions to Ask During Interview
- Can you describe the current content marketing strategy and how my role would fit into and contribute to its evolution?
- How does Coinhako approach and manage strategic partnerships with crypto projects, and what are the key priorities for this role in the first 90 days?
- What are the most significant challenges facing Coinhako's marketing efforts in the current crypto landscape, and how can this role address them?
- How does Coinhako support the professional development and growth of its marketing team members, and what opportunities exist for advancement within the department?
- What is the expected work-life balance for this role, and how does Coinhako support employees in maintaining a healthy work-life balance?
ASSUMPTION: These interview questions are designed to assess candidates' understanding of the role, their strategic thinking, and their ability to contribute to Coinhako's marketing success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in crypto marketing, content marketing, SEO, and ASO.
- Prepare for interview questions that assess your strategic thinking, data analysis, and communication skills.
- Follow up with Coinhako one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
