📌 Core Information
🔹 Job Title: Content Planner
🔹 Company: Coles Group
🔹 Location: Hawthorn East, Melbourne, VIC 3123, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-06-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Planning and coordinating content across print and digital channels
- Managing large output projects to tight timelines
- Collaborating with internal teams and external agency partners
- Applying customer insights to content strategy
ASSUMPTION: This role requires a balance of high-volume project management and creative thinking, with a focus on strategic alignment and cross-channel integration.
📋 Key Responsibilities
✅ Deliver and oversee Coles Magazine and Coles Health & Beauty Magazines from concept to publication
✅ Review, QA, and ensure compliance and accuracy of all pages and assets
✅ Support YouTube content planning, production, and optimisation
✅ Drive cross-channel alignment and strategic content reviews
✅ Liaise with internal teams and external agency partners for briefs, approvals, and delivery
✅ Provide campaign reporting, insights, and recommendations for continuous improvement
ASSUMPTION: This role involves a high degree of process management and stakeholder coordination, with a focus on delivering high-quality content that meets customer, brand, and commercial objectives.
🎯 Required Qualifications
Education: Tertiary qualification in Advertising, Marketing, or Business preferred
Experience: 3+ years in content, brand, or campaign planning across print and digital channels
Required Skills:
- Proven ability to apply customer insights to content strategy
- Strong experience managing large output projects to tight timelines
- Skilled in stakeholder management and agency collaboration
- Background in creative planning and execution, ideally with a food or retail focus
Preferred Skills:
- Experience working with Adobe Creative Suite
- Knowledge of content management systems (CMS)
ASSUMPTION: While a tertiary qualification is preferred, relevant experience and a strong portfolio may be considered equivalent.
💰 Compensation & Benefits
Salary Range: AUD 75,000 - 90,000 per annum (Based on industry standards for a role of this level and location)
Benefits:
- Flexible working options
- Office perks (gym facility, fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub, school holiday program)
- Discounts (5% discount all year round on Supermarket and Liquor online and in-store purchases, additional periods of double discount, hotdeals exclusive to team members)
- Reward through recognition (give and receive recognition linked to Coles values, accumulate points to redeem in the online shop for exciting gifts and electronic gift cards)
- Opportunities for learning and development (variety of career development programs and job-specific training)
- Paid parental leave
- Investment in your future (annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares)
Working Hours: 38 hours per week, with flexible working options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Supermarkets and Liquor)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1914 (Over 100 years ago)
Company Description:
- Coles Group is home to some of Australia’s iconic and most trusted brands
- One of the biggest employers with more than 1115,000 team members in every state and territory
- Provides leading food, drink, and home solutions that are delicious, sustainable, and healthy for customers every day, both in-store and online
Company Specialties:
- Retail
- Customer Service
- Buying
- Merchandise
- Retail Marketing
- Supply Chain Logistics
- Store Development
- Retail Operations
- Multichannel Retail
- Customer Insights and Loyalty
- Retail Technology
- Financial Services
- Supermarkets
- Food & Beverage
- Technology
- Digital
- and Convenience
Company Website: colescareers.com.au
ASSUMPTION: Coles Group is a large, well-established company with a strong brand presence in Australia. This role offers the opportunity to work on high-profile content that reaches millions of customers.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid (On-site with flexible working options)
Growth Opportunities:
- Progression to a Senior Content Planner or similar role within the Marketing team
- Expansion into other areas of the business, such as Retail Operations or Customer Service
- Development of leadership skills through mentoring and training programs
ASSUMPTION: This role offers opportunities for career growth and development within the Marketing team and the broader Coles Group organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 800-838 Toorak Rd, Melbourne, VIC 3123, Australia
Geographic Context:
- Melbourne is the capital and most populous city of the state of Victoria, with a population of over 4.9 million
- The city is known for its cultural diversity, vibrant arts scene, and high standard of living
- The Hawthorn East suburb is located 8 km east of the Melbourne CBD, offering a mix of residential, commercial, and retail spaces
Work Schedule: Monday to Friday, with flexible working options available
ASSUMPTION: The office location offers easy access to public transportation, shopping, and dining options, with a mix of residential and commercial neighborhoods nearby.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Face-to-face interview with the Marketing Manager and a panel of team members
- Final round interview with the Marketing Director
Key Assessment Areas:
- Content planning and strategy
- Project management skills
- Stakeholder management and collaboration
- Cultural fit and alignment with Coles Group values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide specific examples of your content planning and project management experience
- Demonstrate your understanding of the Coles Group brand and customer base
ATS Keywords: Content Planning, Project Management, Stakeholder Management, Agency Collaboration, Customer Insights, Brand Strategy, Digital Channels, Print Channels
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' content planning and project management skills, as well as their cultural fit with the Coles Group organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Content Management Systems (CMS)
- Project Management Software (Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with Adobe Creative Suite and content management systems is preferred for this role, as well as proficiency in Microsoft Office Suite and project management software.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive & Diverse
- One Team
- Agile & Innovative
- Own It
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality content
Self-Assessment Questions:
- Do you align with Coles Group's values, particularly 'Customer Obsessed' and 'Inclusive & Diverse'?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have a proven track record of delivering high-quality content that meets customer, brand, and commercial objectives?
ASSUMPTION: Coles Group places a strong emphasis on cultural fit and alignment with their core values. Candidates who demonstrate a strong understanding of and commitment to these values are likely to be more successful in the interview process.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working to tight deadlines and maintaining high-quality standards
- Adapting to changes in content strategy or priorities
- Navigating a large, complex organization with multiple teams and departments
ASSUMPTION: This role presents both opportunities and challenges, with a focus on managing multiple projects and stakeholders, working to tight deadlines, and adapting to changes in content strategy or priorities.
📈 Similar Roles Comparison
- This role is similar to a Content Manager or Content Strategist role in other organizations, with a focus on print and digital content planning and management
- However, this role is unique in its focus on content for a major retail brand with a wide customer base
- Career progression in this role may lead to opportunities in retail marketing, brand management, or customer experience
ASSUMPTION: While this role shares similarities with other content planning and management roles, its focus on retail content and customer experience sets it apart and offers unique opportunities for career growth and development.
📝 Sample Projects
- Planning and executing a quarterly Coles Magazine issue, from concept to publication, including coordinating with internal teams and external agency partners
- Developing and implementing a content strategy for Coles Group's YouTube channel, including optimizing existing content and creating new, engaging videos
- Conducting a content audit and providing recommendations for improvement, based on customer insights and brand alignment
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on content planning, project management, and customer insights.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does this role fit into the broader content strategy for Coles Group?
- What are the key priorities for this role in the first 90 days?
- How does Coles Group support the professional development and growth of its team members?
- What are the key challenges facing the Marketing team in the coming year, and how can this role contribute to addressing them?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the broader organization, as well as to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Coles Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on content planning, project management, and customer insights
- Prepare examples of your content planning and project management experience, with a focus on retail or brand-specific content
- Review the Coles Careers recruitment process for additional tips and guidance
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
