Content Planning, Influencer Content

📌 Core Information

🔹 Job Title: Senior Manager, Content Planning, Influencer Content

🔹 Company: NBA

🔹 Location: Remote (Eligible for one day on-site per week)

🔹 Job Type: On-site

🔹 Category: Influencer Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Overseeing the establishment and growth of a creator talent network
• Cross-functional planning of content and activations
• Managing creator relationships and content publishing strategies
• Developing content for multiple social media platforms

ASSUMPTION: The role requires in-depth knowledge of NBA's digital landscape and influencer marketing to effectively manage multi-platform strategies. This assumption is derived from the requirement to lead cross-departmental initiatives.

📋 Key Responsibilities

✅ Manage and communicate with a network of creator talent

✅ Independently coordinate influencer content distribution strategies

✅ Ensure compliance with company standards and deadlines

✅ Provide creative support and manage onsite content capture

✅ Collaborate with departments like Marketing and Global Partnerships

✅ Innovate and optimize programming for fan engagement

✅ Handle various administrative tasks

ASSUMPTION: Success in this position requires strategic leadership and an ability to drive collaboration across diverse teams to maintain a unified brand presence.

🎯 Required Qualifications

Education: Bachelor’s degree in Media/Communications, Marketing, Sports Management, or a related field

Experience: 3-4 years in a social media or digital media role; project management in sports or entertainment preferred

Required Skills:

• In-depth knowledge of NBA and sports media
• Proficiency in social media platforms and trends
• Excellent communication and presentation skills
• Strong organizational skills and multitasking abilities
• Experience with influencer engagement

Preferred Skills:

• Experience using influencer metrics platforms
• Ability to work with senior executives and partners

ASSUMPTION: The role necessitates experience in both digital strategy and creative content production to effectively lead influencer initiatives.

💰 Compensation & Benefits

Salary Range: $105,000-$125,000

Benefits:

• Flexible work schedule
• Opportunities for travel
• In-depth exposure to the sports and media industry

Working Hours: Generally 40 hours per week with flexibility for nights and weekends

ASSUMPTION: The compensation package is competitive within the industry, reflecting the high level of expertise required.

📌 Applicant Insights

🔍 Company Context

Industry: Spectator Sports, focusing on global engagement and media expansion

Company Size: 51-200 employees, offering a dynamic work environment with broad exposure to international projects

Founded: Not specified

Company Description:

• Global presence with programming in 215 countries
• Engagement in diverse social responsibility initiatives
• Promotion of basketball's cultural impact worldwide

Company Specialties:

• Entertainment
• Sports Management
• Basketball

Company Website: https://china.nba.cn/article/index.htm?articleId=20210907005576

ASSUMPTION: The NBA’s global reach and cultural initiatives align with the comprehensive outlook of sports as an inclusive and inspiring medium.

📊 Role Analysis

Career Level: Senior Manager indicating a high degree of responsibility and strategic input

Reporting Structure: Likely reports to senior leadership within the Influencer Content team

Work Arrangement: Hybrid, supporting both remote and on-site engagements

Growth Opportunities:

• Professional advancement in digital marketing and influencer strategy
• Access to leadership development programs
• Opportunities to influence strategic decisions across media platforms

ASSUMPTION: This role is instrumental in shaping the NBA's influencer strategy, providing significant career growth potential.

🌍 Location & Work Environment

Office Type: On-site with modern facilities designed for innovative content creation

Office Location(s): Specific location is remote but eligible for one day on-site per week

Geographic Context:

• Access to a vibrant, culturally diverse work environment
• Potential for international travel and exposure
• Part of a leading global sports organization

Work Schedule: A flexible schedule to accommodate various project deadlines

ASSUMPTION: The hybrid work model facilitates a balance between creative collaboration and focused remote work.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Interviews with department heads
• Final interview with senior leadership

Key Assessment Areas:

• Innovative content strategy skills
• Ability to work across departments
• Leadership in digital media projects

Application Tips:

• Highlight experience in managing influencer networks
• Demonstrate strategic thinking in digital content
• Showcase successful cross-functional projects

ATS Keywords: Content Strategy, Influencer Relations, Social Media, Project Management, Creative Direction

ASSUMPTION: The application process is competitive, emphasizing creativity and strategic collaborations.

🛠️ Tools & Technologies

• Microsoft Excel, PowerPoint, and Word
• Airtable
• Google Suite
• Influencer metrics platforms

ASSUMPTION: Strong technical proficiency is needed to manage complex data and content operations effectively.

👔 Cultural Fit Considerations

Company Values:

• Cultural inclusivity
• Innovation in sports media
• Dedication to social responsibility

Work Style:

• Collaborative and team-oriented
• Innovative and open to new ideas
• Results-focused with a strategic approach

Self-Assessment Questions:

• How have you managed influencer relationships in the past?
• What strategies would you propose for enhancing content engagement?
• In what ways can you contribute to NBA's digital expansion?

ASSUMPTION: The ideal candidate thrives in a collaborative environment while advancing innovative content strategies.

⚠️ Potential Challenges

• Balancing creative initiatives with strategic goals
• Coordinating across diverse departments and stakeholders
• Managing high-pressure deadlines
• Adapting to rapid changes in media trends

ASSUMPTION: The role demands resilience and adaptability in a fast-paced, dynamic industry.

📈 Similar Roles Comparison

• Influencer Content Manager roles at global media organizations
• Digital Content Strategist positions in sports and entertainment
• Social Media Director roles with emphasis on influencer marketing

ASSUMPTION: Other roles may offer similar content management responsibilities but vary in their strategic scope and industry focus.

📝 Sample Projects

• Development of a multi-platform influencer campaign for NBA events
• Engagement analysis and strategic content realignment projects
• Coordination of a cross-departmental digital initiative focused on international fan growth

ASSUMPTION: Successful project execution requires attention to both detail and broad industry trends.

❓ Key Questions to Ask During Interview

• How does this role integrate with NBA's overall content strategy?
• What are the current goals for NBA's influencer content network?
• Can you describe the team dynamics and collaborative processes?
• What metrics are most important for evaluating success in this role?
• How does the company support professional growth and development?

ASSUMPTION: Insight into team structure and strategic objectives can help tailor personal contributions to organizational goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NBA Careers Portal
• Ensure your resume highlights relevant digital content experience
• Prepare for interviews by researching the latest NBA initiatives
• Reflect on past projects that align with role requirements
• Stay updated on industry trends and NBA's global activities

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.