📌 Core Information
🔹 Job Title: Content Platform Specialist (1 year contract)
🔹 Company: LEGO Group
🔹 Location: Billund, Denmark
🔹 Job Type: Full-time, Temporary (1 year)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid, 3 days/week in the office)
🚀 Job Overview
Key aspects of this role include:
- Coordinating daily content publishing across multiple social media platforms
- Overseeing operations with external agency partners
- Collaborating with diverse teams and external partners
- Optimizing workflows for efficiency and innovation
ASSUMPTION: This role requires strong organizational skills, multitasking, and the ability to thrive in a fast-paced, global content landscape.
📋 Key Responsibilities
✅ Coordinate daily publishing of content across multiple platforms (YouTube, TikTok, Instagram, Facebook, Snapchat, Pinterest)
✅ Oversee daily operations with external agency partners, ensuring seamless 24/7 publishing and high content quality
✅ Engage with various partners across the business to ensure alignment and successful content execution
✅ Collaborate with development and product teams to identify and implement tech improvements for enhanced efficiency, scalability, and speed
✅ Continuously optimize workflows by identifying and implementing efficiencies in processes
✅ Thrive in juggling multiple deadlines and tasks while maintaining a keen eye on quality and innovation
ASSUMPTION: This role involves managing multiple priorities and deadlines, requiring strong time management and prioritization skills.
🎯 Required Qualifications
Education: Degree or equivalent experience in Media, Communications, or Marketing
Experience: At least 3 years of experience professionally engaging with shoppers and online communities through social media platforms
Required Skills:
- Fluency in English (written and spoken)
- In-depth knowledge of the social media ecosystem and hands-on experience managing campaigns across multiple platforms
- Experience with Sprinklr or similar social media management tools
- Strong understanding of processes within large organizations and experience navigating and improving workflows in complex environments
- Excellent communication and collaboration skills
- Experience in collaborating with external agencies to ensure content is produced and distributed effectively
Preferred Skills:
- Experience with LEGO products or brand
- Fluency in additional languages
ASSUMPTION: Proficiency in relevant software and tools, such as Sprinklr, is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on market research for similar roles in Denmark)
Benefits:
- Family Care Leave
- Insurances
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme (if eligible)
Working Hours: Full-time (40 hours/week), Hybrid (3 days/week in the office)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Denmark. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Global)
Founded: 1932
Company Description:
- Family-owned company behind the world’s most loved LEGO® bricks
- Mission: To inspire and develop the builders of tomorrow
- Headquarters in Billund, Denmark, with regional hubs and manufacturing facilities worldwide
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: LEGO Group Careers
ASSUMPTION: The LEGO Group is a well-established, global brand with a strong focus on creativity, innovation, and learning-through-play.
📊 Role Analysis
Career Level: Mid-level, with potential for growth and career development within the LEGO Group
Reporting Structure: Reports to the Global Content Factory team, working cross-functionally with various teams and external partners
Work Arrangement: Hybrid (3 days/week in the office, 2 days/week remote)
Growth Opportunities:
- Potential for career progression within the LEGO Group
- Chance to work on global campaigns and collaborate with diverse teams
- Opportunity to develop skills in content coordination, project management, and workflow optimization
ASSUMPTION: This role offers opportunities for professional growth and development within the LEGO Group.
🌍 Location & Work Environment
Office Type: Hybrid (3 days/week in the office, 2 days/week remote)
Office Location(s): Billund, Denmark
Geographic Context:
- Billund is a small city in Denmark, known for being the headquarters of the LEGO Group
- Close to Legoland theme park and other family-friendly attractions
- Offers a high quality of life with a strong sense of community
Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of working overtime during peak periods
ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a strong focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Global Content Factory lead
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple priorities
- Communication and collaboration skills
- Knowledge of the social media ecosystem and relevant tools
- Cultural fit and alignment with LEGO Group values
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Demonstrate your understanding of the LEGO Group and the role's requirements
- Showcase your creativity and problem-solving skills through relevant examples or projects
ATS Keywords: Social Media, Content Coordination, Workflow Optimization, Collaboration, Marketing, Project Management, Process Improvement, LEGO, Global Content Factory
ASSUMPTION: The application process may vary, and additional steps or assessments could be included.
🛠️ Tools & Technologies
- Sprinklr (or similar social media management tools)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Digital Asset Management systems
ASSUMPTION: Proficiency in relevant software and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning-through-Play
- Collaboration
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- How do you stay organized and manage multiple priorities in a fast-paced environment?
- Can you provide an example of a time when you optimized a workflow or process to improve efficiency?
- How do you approach collaboration and communication with diverse teams and external partners?
ASSUMPTION: Candidates should demonstrate a strong cultural fit with the LEGO Group's values and work style.
⚠️ Potential Challenges
- Managing multiple deadlines and priorities in a fast-paced environment
- Collaborating effectively with diverse teams and external partners
- Adapting to changes in workflows and processes
- Working with external agency partners to ensure content quality and timely delivery
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique within the LEGO Group, focusing on global content coordination and workflow optimization
- Similar roles in other organizations may include Social Media Manager, Content Coordinator, or Marketing Project Manager
- Career progression may include roles such as Senior Content Platform Specialist, Global Content Manager, or Marketing Manager
ASSUMPTION: This role offers unique opportunities for growth and development within the LEGO Group.
📝 Sample Projects
- Coordinating a global social media campaign for a new LEGO product launch
- Optimizing workflows for content creation and approval processes
- Collaborating with external agency partners to ensure consistent content quality and timely delivery
ASSUMPTION: These sample projects demonstrate the key responsibilities and requirements of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall content strategy for the LEGO Group?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Global Content Factory team collaborate with other departments and external partners?
- What opportunities are there for professional growth and development within the LEGO Group?
- How does the LEGO Group support work-life balance for its employees?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples or projects that demonstrate your creativity, problem-solving skills, and ability to manage multiple priorities
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
