📌 Core Information
🔹 Job Title: Content Producer
🔹 Company: Keypath Education
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: Higher Education
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-platform written content
- Collaborating with cross-functional Agile teams
- Meeting university partner brand guidelines
- Implementing innovative approaches to content creation
ASSUMPTION: This role requires a strong grasp of copywriting, editing, content marketing, and project management. It is a 12-month parental leave cover contract.
📋 Key Responsibilities
✅ Develop and execute multi-platform written content, including websites, brochures, presentations, email funnels, course guides, paid media ads, organic social media posts, and video scripts
✅ Proofread and edit content for other members of the Creative Services team
✅ Collaborate with a cross-functional Agile team of designers, marketing specialists, SEO and PPC specialists to deliver copy that meets university partner brand guidelines
✅ Use provided competitor analysis, industry insights, and audience research to develop effective content to meet identified goals and briefs
✅ Implement innovative approaches to content creation, including the integration of AI tools
✅ Contribute to a team culture of creativity, collaboration, and life-long learning
ASSUMPTION: The role involves a mix of creative and project management tasks, with a focus on delivering high-quality written content.
🎯 Required Qualifications
Education: Relevant tertiary qualification in marketing, communications, public relations, journalism, or a related field
Experience: 3+ years' experience in content production, marketing, or a related field
Required Skills:
- Excellent written and verbal communication skills
- Strong understanding of content formats and production processes
- Proficiency in project management tools (e.g., Monday.com, Trello, Asana)
- Experience in generative AI tools highly regarded (e.g., JasperAI, ChatGPT)
- Ability to collaborate with cross-functional teams
Preferred Skills:
- Experience in the higher education sector
- Familiarity with university partner brand guidelines
ASSUMPTION: Candidates with experience in higher education or university branding may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AUD 75,000 - 90,000 per annum (Based on industry standards for a Content Producer role in Melbourne)
Benefits:
- Opportunity to work in-office, hybrid, or remotely, with laptop and hardware provided for your home office
- Access to health & wellbeing programs, including an Employee Assistance Program and Mental Health Days
- Dedicated DEI committee
- Learning & growth opportunities, including access to LinkedIn Learning and career development programs, and staff discount for Master degrees from our many university partners
- Employee-led initiatives such as Culture Club, Team Green, Sustainability, and more
- Company events and activities run in-office and remotely
- Fast-growing company with increasing career path opportunities
Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range is an estimate based on industry standards for a Content Producer role in Melbourne. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Keypath Education operates in the higher education sector, focusing on online program management, course design and development, and student support services.
Company Size: Keypath Education has 501-1,000 employees globally, with offices in Melbourne, Sydney, Chicago, and Southeast Asia.
Founded: Keypath Education was founded in 2014 and has since grown into a global leader in online education solutions.
Company Description:
- Keypath Education partners with leading universities to develop, design, and deliver online education solutions
- The company aims to transform education to transform the world by unlocking greatness in educators, individuals, and its people
- Keypath Education is committed to diversity, equity, and inclusion, with initiatives such as a dedicated DEI committee and employee-led initiatives
Company Specialties:
- Online Program Management
- Course Design and Development
- Traditional and Digital Media
- Data and Analytics
- Clinical Placement Support
- Student Recruitment
- Student Support Services
- Market Research
- Online Degree Program Modeling
- Online Learning
- Online Degrees
- Healthcare Online Degrees
Company Website: http://www.keypathedu.com
ASSUMPTION: Keypath Education's focus on partnerships with leading universities and its commitment to diversity, equity, and inclusion make it an attractive employer in the higher education sector.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career development
Reporting Structure: The Content Producer will report to the Creative Services Manager and collaborate with cross-functional teams, including designers, marketing specialists, SEO and PPC specialists, and university partners
Work Arrangement: This role is a 12-month parental leave cover contract, with the opportunity to work in-office, hybrid, or remotely
Growth Opportunities:
- Potential full-time employment after the 12-month contract
- Career progression within the Creative Services team or other departments
- Learning and development opportunities, including access to LinkedIn Learning and career development programs
ASSUMPTION: This role offers growth opportunities both within the Creative Services team and across the broader organization.
🌍 Location & Work Environment
Office Type: Keypath Education's Melbourne office is located at 567 Collins Street, Level 7, Melbourne, Victoria 3000, Australia
Office Location(s): Melbourne, Sydney, Chicago, and Southeast Asia
Geographic Context:
- Melbourne is the capital and most populous city in the state of Victoria, Australia
- The city is known for its cultural diversity, vibrant arts scene, and high quality of life
- Melbourne has a temperate oceanic climate, with warm summers and cool winters
Work Schedule: Full-time, with flexible work arrangements available
ASSUMPTION: The Melbourne office provides a collaborative and creative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Creative Services Manager and a team member
- Final interview with the Head of Creative Services
Key Assessment Areas:
- Writing and editing skills
- Project management abilities
- Collaboration and teamwork
- Cultural fit and alignment with Keypath Education's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience
- Provide examples of your writing and editing work, demonstrating your ability to meet university partner brand guidelines
- Demonstrate your understanding of AI tools and their integration into content creation processes
ATS Keywords: Content Producer, Content Marketing, Copywriting, Editing, Project Management, AI Tools, Higher Education, University Brand Guidelines
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to demonstrate their fit for the position.
🛠️ Tools & Technologies
- Project management tools: Monday.com, Trello, Asana
- AI tools: JasperAI, ChatGPT
- Content creation and design tools: Adobe Creative Suite, Canva, Google Workspace
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Transformative
- Collaborative
- Inclusive
- Innovative
- Student-focused
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Student-focused and committed to delivering high-quality educational experiences
Self-Assessment Questions:
- Do you thrive in a collaborative, innovative environment?
- Are you committed to delivering high-quality written content that meets university partner brand guidelines?
- Do you have experience integrating AI tools into content creation processes?
ASSUMPTION: Keypath Education values candidates who are aligned with their mission to transform education and transform the world through collaboration, innovation, and a commitment to delivering high-quality educational experiences.
⚠️ Potential Challenges
- Meeting tight deadlines for content creation and delivery
- Managing multiple projects and priorities simultaneously
- Adapting to university partner brand guidelines and maintaining a consistent voice across platforms
- Keeping up with the latest trends and developments in AI tools and content creation
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Content Marketing Specialist: Focuses on content strategy and promotion, rather than creation
- Copywriter: Specializes in creating persuasive copy for advertising and marketing materials
- Content Strategist: Develops and implements content strategies to meet business objectives
ASSUMPTION: The Content Producer role is unique in its focus on content creation, editing, and project management within the higher education sector.
📝 Sample Projects
- Developing a comprehensive content strategy for a new online degree program
- Creating and editing marketing materials, including brochures, presentations, and email funnels, for multiple university partners
- Integrating AI tools into content creation processes to improve efficiency and effectiveness
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for strong project management skills in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Creative Services team and the organization's goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Keypath Education support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Keypath Education foster a culture of collaboration and innovation?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the organization, and their commitment to professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/KeypathEducation/744000060679145-content-producer
- Tailor your resume and cover letter to highlight your relevant skills and experience
- Provide examples of your writing and editing work, demonstrating your ability to meet university partner brand guidelines
- Prepare for the interview by researching Keypath Education's mission, values, and culture
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
