📌 Core Information
🔹 Job Title: Content Producer, INS (6-month contract)
🔹 Company: Walmart
🔹 Location: Hong Kong, 41 Heung Yip Road
🔹 Job Type: Full-time, Contract
🔹 Category: Media & Communications
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-level (3-6 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Expanding CNN's reach and engagement with clients in the Asia-Pacific region
- Collaborating with internal teams to newsgather, create, and distribute compelling content
- Serving as an editorial point-of-contact for CNN's international commercial team
- Growing relationships with clients in China and supporting clients globally
ASSUMPTION: This role requires a strong understanding of the Asia-Pacific market and a proficiency in Mandarin Chinese and English for effective communication with clients and internal teams.
📋 Key Responsibilities
✅ Serve as an editorial point-of-contact for CNN’s international commercial team, expanding relationships in China and supporting clients globally
✅ Collaborate effectively with CNN colleagues across departments/platforms to serve external clients efficiently
✅ Ensure content (live and taped) shared with clients is on-brand, consistent in style and quality, and accompanied with factual, ready-to-use copy
✅ Gather content and editorial information from CNN’s international affiliates or official sources, ensuring they meet CNN’s editorial standards
✅ Create compelling content that expands brand awareness and user interaction and engagement
✅ Search through CNN’s current and archive videos to fulfill clients’ requests and inquiries
✅ Coordinate and execute liveshots for CNN clients with talents
ASSUMPTION: This role involves multitasking, monitoring fast-moving streams of information, and working flexible hours as news needs require.
🎯 Required Qualifications
Education: College degree required
Experience: 3-6 years of TV/digital media experience at a news outlet
Required Skills:
- Bilingual communication in Mandarin Chinese and English
- Great communication skills and enthusiasm for collaboration
- Multitasking capabilities and ability to monitor fast-moving streams of information
- Sound editorial judgment with a passion for breaking news
- Experience creating content, including video, copy, visuals, and/or multimedia offerings
- Understanding of journalistic standards, fact-checking processes, and style guidelines
- Working knowledge of user experiences on top social platforms
- Copywriting and editing skills
- Flexibility to work weekends, holidays, and extended hours as news needs require
Preferred Skills:
- Experience using video programs such as Premiere Pro
ASSUMPTION: While not explicitly stated, proficiency in using video editing software and experience in a newsroom environment are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: HKD 350,000 - HKD 450,000 per annum (pro-rated for the 6-month contract, based on industry standards for a mid-level content producer in Hong Kong)
Benefits:
- Health insurance and retirement plans
- Employee discounts at Walmart stores
- Opportunities for career growth and development
Working Hours: Full-time, with flexible hours as news needs require
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content producer in Hong Kong. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a significant focus on media and communications through its CNN Global Newsource division
Company Size: 10,001+ employees, providing a large, diverse work environment with ample opportunities for growth and collaboration
Founded: 1962, with a rich history in retail and a strong commitment to innovation and customer service
Company Description:
- Walmart is a global retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores
- The company is known for its everyday low prices and wide range of products, from groceries to electronics
- Walmart's CNN Global Newsource division focuses on expanding CNN's reach and engagement with clients worldwide
Company Specialties:
- Retail operations and management
- Supply chain and logistics
- Technology and e-commerce
- Marketing and merchandising
Company Website: https://corporate.walmart.com/
ASSUMPTION: While Walmart is primarily known for its retail operations, the CNN Global Newsource division offers unique opportunities for media and communications professionals to grow their careers within the company.
📊 Role Analysis
Career Level: Mid-level (3-6 years of experience)
Reporting Structure: This role reports directly to the CNN Global Newsource team and works closely with internal teams across departments/platforms
Work Arrangement: On-site, with flexibility to work weekends, holidays, and extended hours as news needs require
Growth Opportunities:
- Expanding CNN's reach and engagement with clients in the Asia-Pacific region
- Growing relationships with clients in China and supporting clients globally
- Developing skills in content creation, editorial judgment, and client engagement
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as they will play a crucial part in expanding CNN's global presence and engaging with clients worldwide.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Hong Kong, 41 Heung Yip Road
Geographic Context:
- Hong Kong is a Special Administrative Region (SAR) of China, with a vibrant and multicultural business environment
- The office is located in the Kwun Tong district, a major commercial and industrial hub in Kowloon
- The area offers easy access to public transportation, shopping, and dining options
Work Schedule: Full-time, with flexible hours as news needs require
ASSUMPTION: The on-site work environment encourages collaboration and teamwork, with opportunities for professional growth and development within the CNN Global Newsource division.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the CNN Global Newsource team
- Final decision and offer
Key Assessment Areas:
- Bilingual communication skills in Mandarin Chinese and English
- Editorial judgment and news sense
- Content creation and storytelling abilities
- Client engagement and relationship-building skills
Application Tips:
- Highlight relevant experience in TV or digital media, with a focus on content creation and client engagement
- Demonstrate strong communication skills in both Mandarin Chinese and English
- Showcase a passion for breaking news and a solid understanding of journalistic standards
- Tailor your resume and cover letter to emphasize your fit for this specific role within the CNN Global Newsource division
ATS Keywords: Content Producer, INS, CNN, Global Newsource, Client Engagement, Mandarin Chinese, English, Editorial Judgment, Content Creation, Client Relationships
ASSUMPTION: The application process for this role may involve assessments of bilingual communication skills, editorial judgment, and content creation abilities, as well as an interview focused on cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Video editing software (e.g., Premiere Pro)
- Content management systems (CMS)
- Social media platforms
- Newsroom computer systems (e.g., iNews, ENPS)
ASSUMPTION: Familiarity with video editing software and newsroom computer systems is highly desirable for this role, as they are essential tools for content creation and distribution.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Respect for the individual
- Strive for excellence
- Act with integrity
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing news cycles
- Results-driven and focused on client engagement
Self-Assessment Questions:
- How do you demonstrate strong communication skills in both Mandarin Chinese and English?
- Can you provide an example of a time when you successfully engaged with a client to expand their relationship with CNN?
- How do you balance the need for speed in breaking news with the importance of accuracy and editorial judgment?
ASSUMPTION: Walmart values candidates who align with their core values and can demonstrate a strong work ethic, adaptability, and a commitment to customer focus and excellence.
⚠️ Potential Challenges
- Managing multiple client relationships and priorities simultaneously
- Working flexible hours as news needs require, including weekends, holidays, and extended hours
- Adapting to a fast-paced, dynamic news environment with tight deadlines
- Navigating the unique cultural and business landscape of Hong Kong and the Asia-Pacific region
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective time management, and a commitment to maintaining high-quality work under pressure.
📈 Similar Roles Comparison
- Unlike traditional content producer roles, this position focuses on expanding CNN's reach and engagement with clients in the Asia-Pacific region, with a specific emphasis on growing relationships in China
- This role requires strong bilingual communication skills in Mandarin Chinese and English, as well as a deep understanding of the Asia-Pacific market
- Career progression in this role may involve moving into a more senior position within the CNN Global Newsource division or exploring other opportunities within Walmart's media and communications portfolio
ASSUMPTION: This role offers unique growth opportunities for candidates interested in expanding their skills and experience in a global media and communications environment.
📝 Sample Projects
- Developing a targeted content strategy to engage clients in the Asia-Pacific region
- Creating and distributing compelling content that expands CNN's brand awareness and user interaction and engagement
- Coordinating live shots for CNN clients with talents, ensuring they meet CNN's editorial standards and client expectations
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the expectations and opportunities for growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader CNN Global Newsource strategy for expanding CNN's reach and engagement with clients in the Asia-Pacific region?
- What are the most significant challenges facing CNN's clients in the Asia-Pacific region, and how can this role help address them?
- How does Walmart support the growth and development of its employees within the CNN Global Newsource division?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments and platforms within CNN to serve external clients efficiently?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's priorities and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in TV or digital media, with a focus on content creation, client engagement, and bilingual communication skills
- Prepare examples of your work that demonstrate your ability to create compelling content and engage with clients
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
