📌 Core Information
🔹 Job Title: Content Producer (Japanese speaking)
🔹 Company: Easygo Gaming
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for Japanese-speaking markets
- Managing social media accounts to achieve awareness and consideration objectives
- Translating content for various platforms while maintaining brand tone of voice
- Collaborating with design teams for content creation
- Clipping, editing, and covering both branded and creator streams
ASSUMPTION: This role requires a strong understanding of Japanese language, culture, and trends to create relevant and engaging content for the Japanese-speaking market.
📋 Key Responsibilities
✅ Translate English content into Japanese
✅ Ideate and produce Japanese content independently or in collaboration with the design team, including:
- Hub: Planned and reactive content that taps into trending topics
- Help: Evergreen content that addresses common questions
✅ Clip and edit branded and creator streams
✅ Cover IRL and URL events
✅ Apply the brand’s tone of voice consistently
✅ Maintain and adhere to a marketing calendar
✅ Report on performance and improve content strategy
✅ Achieve impression and watch time targets
ASSUMPTION: The role requires a proactive approach to staying updated with trends and pop culture to create relevant and engaging content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in social media management, content creation, or a related role
Required Skills:
- Fluent in both Japanese and English
- Experience managing social media for a brand
- Interest in gaming, sports, television, and internet culture
- In tune with Gen Z
Preferred Skills:
- Lived in a Japanese-speaking country
- Can travel to Japanese-speaking countries
- Design and editing skills
- Experience in the digital video or entertainment industry
ASSUMPTION: While not explicitly stated, a strong understanding of the gaming industry and its trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level content producer role in Melbourne, the estimated salary range is AUD 70,000 - 90,000 per annum.
Benefits:
- Coffee, tea, fresh juices, and smoothies
- Daily catered breakfast
- Snack bar and help yourself drinks fridges on every floor
- Massage Wednesdays
- Team budgets for lunches and activities
- Fun office environment with pool tables, table tennis, and gaming consoles
- State-of-the-art end-of-trip facilities
- EAP access for you and your family
- Learning & Development platform with over 9,000 courses
- Paid volunteer day
- Flexible working hours
Working Hours: Full-time, Monday to Friday, with flexible hours
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on gaming and entertainment
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Easygo Gaming was founded in Melbourne, Australia, with a focus on building online brands in the gaming and entertainment industry
Company Description:
- Easygo Gaming is the Australian powerhouse behind some of the world’s fastest-growing online brands, including Kick and Stake
- The company leads the industry with a seamless online casino and sportsbook experience through Stake, which has partnerships with major sports organizations and celebrities
- Kick.com is a vibrant live streaming platform that connects millions of gamers and content creators worldwide
- The company also has an innovative game design studio, Twist Gaming, which crafts cutting-edge and captivating slot and table games
Company Specialties:
- Gambling
- Software Development
- Marketing
- Design
- Gaming
- Games Development
- ReactJS
- NodeJS
- Casino games
- Sportsbook
- Online Marketing
- Betting
- Crypto
- Bitcoin
- And web3
Company Website: http://www.easygo.io
ASSUMPTION: Easygo Gaming is a dynamic and growing company with a strong focus on innovation and expansion in the gaming and entertainment industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: This role will report directly to the Marketing Manager and collaborate with various teams, including Design and Content
Work Arrangement: Full-time, on-site, with flexible working hours
Growth Opportunities:
- Expanding the role's responsibilities as the company grows and enters new markets
- Potential opportunities to lead a team or manage projects in the future
- Access to a Learning & Development platform with over 9,000 courses for professional growth
ASSUMPTION: The company's growth and expansion provide ample opportunities for career progression and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a fun and engaging environment
Office Location(s): Melbourne, Australia
Geographic Context:
- Melbourne is the second-most populous city in Australia, with a diverse and multicultural population
- The city is known for its vibrant arts scene, sports culture, and culinary delights
- Melbourne has a temperate oceanic climate, with mild winters and warm summers
Work Schedule: Full-time, Monday to Friday, with flexible hours
ASSUMPTION: The office environment is designed to foster creativity, collaboration, and employee well-being, with various amenities and perks to support work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final round interview, which may include a content test or case study
- Job offer and onboarding
Key Assessment Areas:
- Language proficiency in Japanese and English
- Content creation and social media management skills
- Understanding of gaming, sports, television, and internet culture
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Showcase your understanding of Japanese language, culture, and trends
- Demonstrate your creativity and ability to create engaging content
- Prepare examples of your previous work or content ideas for the interview
ATS Keywords: Japanese, English, social media, content creation, translation, gaming, sports, television, internet culture, Gen Z, design, editing
ASSUMPTION: The interview process will focus on assessing the candidate's language skills, content creation abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferred platforms and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Fun
Work Style:
- Creative and dynamic
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay updated with trends and pop culture in Japan?
- Can you provide an example of a successful social media campaign you've managed in the past?
- How do you ensure that your content maintains a consistent brand tone of voice while catering to a specific audience?
ASSUMPTION: Candidates should demonstrate a strong understanding of Japanese language, culture, and trends, as well as a creative and collaborative work style that aligns with the company's values.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-changing gaming and entertainment industry
- Managing multiple social media platforms and content creation tasks simultaneously
- Adapting to the company's growth and expansion, which may bring new responsibilities and expectations
- Balancing the need for creativity and innovation with the company's brand guidelines and tone of voice
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to staying updated with industry trends and best practices.
📈 Similar Roles Comparison
- This role is unique in its focus on the Japanese-speaking market and requires a strong understanding of Japanese language, culture, and trends
- Compared to other content producer roles, this position may have a stronger emphasis on social media management and a faster-paced work environment
- Career progression in this role may involve expanding the role's responsibilities as the company grows and enters new markets
ASSUMPTION: Candidates should be prepared to work in a dynamic and fast-paced environment, with a strong focus on the Japanese-speaking market and its unique cultural nuances.
📝 Sample Projects
- Creating a social media campaign around a major gaming event or esports tournament
- Translating and localizing content for a Japanese-speaking audience while maintaining the brand's tone of voice
- Collaborating with the design team to create engaging and visually appealing content for various platforms
ASSUMPTION: These sample projects demonstrate the candidate's ability to create engaging content, manage social media platforms, and collaborate with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the company's expansion plans and how this role might evolve as the company grows?
- How does the company support its employees' professional development and growth within the organization?
- Can you provide an example of a successful social media campaign that the company has run in the past, and what made it successful?
- How does the company ensure that its content maintains a consistent brand tone of voice while catering to diverse audiences and markets?
- What is the company's approach to work-life balance, and how does it support its employees' well-being?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's growth, culture, and approach to content creation and employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous work or content ideas to showcase your creativity and understanding of the Japanese market
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
