Content Producer & Social Media Manager - Sydney

📌 Core Information

🔹 Job Title: Content Producer & Social Media Manager - Sydney

🔹 Company: Freedom Property Investors

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time, On-Site

🔹 Category: Real Estate

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Leading video production, content planning, and social media strategies for Scott Kuru’s YouTube channel and other platforms.
• Overseeing community engagement and audience growth while managing an offshore editing team.
• Working directly with the CEO and leadership team.
• Growing your portfolio across diverse and high-visibility platforms.
• Full creative autonomy with access to professional equipment and studio setup.

ASSUMPTION: This role requires a high level of autonomy and creativity, with the opportunity to work closely with the CEO and leadership team. It also involves managing an offshore editing team, requiring strong project management and communication skills.

📋 Key Responsibilities

✅ Lead video production, content planning, and social media strategies for Scott Kuru’s YouTube channel and other platforms.

✅ Oversee community engagement and audience growth while managing an offshore editing team.

✅ Collaborate with the CEO and leadership team to develop and implement content strategies.

✅ Monitor content performance using analytics tools, report on KPIs, and recommend optimisation strategies.

ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring a strong understanding of content creation, social media management, and analytics. It also involves managing an offshore editing team, which may present unique challenges.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Communications, Marketing, or a related discipline) is preferred but not required.

Experience: 3-4 years of proven experience in video production, content creation, and social media management.

Required Skills:

• Expertise in camera operation, lighting setup, audio management, and studio management.
• Strong scriptwriting and content development skills tailored for YouTube and social media.
• Deep understanding of YouTube and social media growth strategies and audience engagement.
• Proficiency in tools such as YouTube Studio, Instagram Insights, TikTok Analytics, Trello/Asana, and basic video editing knowledge for content briefing.
• Excellent organisational, project management, and communication skills.
• Full working rights in Australia and ability to work on-site in Sydney.

Preferred Skills:

• Interest or background in property, finance, or wealth-building topics.

ASSUMPTION: While a degree in a relevant field is preferred, the role requires a specific set of skills and experiences that are more important than formal education. Candidates with a strong portfolio and relevant experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a similar role in Sydney, the estimated salary range is AUD 70,000 - 90,000 per annum.

Benefits:

• Competitive salary package with opportunities for career progression.
• Access to professional equipment and studio setup.
• Working with a dynamic, growing company in the real estate industry.

Working Hours: Full-time, on-site position with standard business hours (Monday to Friday, 9:00 AM to 5:00 PM) and flexibility for content creation and event scheduling as needed.

ASSUMPTION: The salary range is an estimate based on industry standards for a similar role in Sydney. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Freedom Property Investors operates in the real estate industry, specialising in property investment advisory services.

Company Size: Freedom Property Investors has 201-500 employees, providing a medium to large company environment with opportunities for growth and collaboration.

Founded: 2013, with a mission to provide comprehensive property market research, group buying discounts, investment property recommendations, and millionaire mentoring.

Company Description:

• Family-owned and led by compassionate individuals.
• Focused on changing the lives of all Australians through property investing as a science.
• Provides cashflow positive properties that outperform market averages for both capital growth and rental yield.

Company Specialties:

• Comprehensive property market research.
• Group buying discounts.
• Investment property recommendations.
• Millionaire mentoring.

Company Website: Freedom Property Investors

ASSUMPTION: Freedom Property Investors is a well-established company in the real estate industry, with a strong focus on providing high-quality services and opportunities for employee growth and development.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of creative and strategic skills, as well as experience in video production, content creation, and social media management.

Reporting Structure: The role reports directly to the Marketing & Insights Manager and works closely with the CEO, Scott Kuru.

Work Arrangement: Full-time, on-site position with flexibility for content creation and event scheduling as needed.

Growth Opportunities:

• Career progression within the marketing and content creation departments.
• Expanding skills and expertise in video production, content creation, and social media management.
• Potential to work on high-visibility projects and collaborate with industry leaders.

ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and skill development, as well as the chance to work on high-visibility projects and collaborate with industry leaders.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with access to professional equipment and studio setup.

Office Location(s): 201 Kent St, Level 12, Sydney, New South Wales 2000, AU

Geographic Context:

• Sydney is the largest city in Australia, offering a vibrant and multicultural lifestyle.
• The office is located in the Sydney CBD, providing easy access to public transportation and amenities.
• The city is known for its beautiful harbour, iconic landmarks, and diverse neighborhoods.

Work Schedule: Standard business hours (Monday to Friday, 9:00 AM to 5:00 PM) with flexibility for content creation and event scheduling as needed.

ASSUMPTION: The location and work environment provide a modern, professional setting with access to professional equipment and studio setup, as well as the opportunity to work in a vibrant and multicultural city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with the HR department.
• In-person or video interview with the Marketing & Insights Manager and/or other relevant team members.
• Final interview with the CEO, Scott Kuru.
• Background check and reference check.

Key Assessment Areas:

• Creative and strategic thinking for content development and social media management.
• Technical skills in video production, content creation, and social media management.
• Project management and communication skills for managing an offshore editing team.
• Cultural fit with the company's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Include a portfolio or examples of your previous work, showcasing your creative and strategic abilities in content creation and social media management.
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills.
• Research the company and its mission to demonstrate your understanding of and alignment with its values and goals.

ATS Keywords: Video Production, Content Creation, Social Media Management, Camera Operation, Lighting Setup, Audio Management, Studio Management, Scriptwriting, YouTube Growth Strategies, Audience Engagement, Analytics Tools, Project Management, Communication Skills, Organisational Skills, Creative Flair

ASSUMPTION: The interview process will focus on assessing your creative and strategic thinking, technical skills, and cultural fit with the company's mission and values. Prepare accordingly to demonstrate your qualifications and enthusiasm for the role.

🛠️ Tools & Technologies

• YouTube Studio
• Instagram Insights
• TikTok Analytics
• Trello/Asana
• Basic video editing software (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: The role requires proficiency in various analytics tools, project management software, and basic video editing software. Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Family-owned and led by compassionate individuals.
• Focused on changing the lives of all Australians through property investing as a science.
• Provides cashflow positive properties that outperform market averages for both capital growth and rental yield.

Work Style:

• Creative and strategic thinking.
• Collaborative and team-oriented approach.
• Strong project management and communication skills.
• Adaptable and flexible in a dynamic work environment.

Self-Assessment Questions:

• How do you approach content creation and social media management in a way that aligns with the company's mission and values?
• How do you balance creative and strategic thinking in your work, and how do you apply this to video production and content creation?
• How do you manage and motivate an offshore editing team to ensure high-quality content is delivered on time and to a high standard?

ASSUMPTION: Freedom Property Investors values a creative and collaborative work environment, with a strong focus on changing the lives of all Australians through property investing as a science. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a dynamic and adaptable work environment.

⚠️ Potential Challenges

• The role requires a high level of autonomy and creativity, which may present unique challenges in managing an offshore editing team and balancing creative and strategic tasks.
• The role involves working closely with the CEO and leadership team, which may require strong communication and interpersonal skills to navigate potential conflicts or differing opinions.
• The role may require flexibility in working hours to accommodate content creation and event scheduling as needed.
• The role is based in Sydney, which may present challenges for candidates who prefer a remote or hybrid work arrangement.

ASSUMPTION: While the role offers significant opportunities for growth and development, it also presents unique challenges that candidates should be prepared to navigate. Strong communication, interpersonal, and project management skills are essential for success in this role.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on video production, content creation, and social media management for a real estate investment company, rather than a more general marketing or communications role.
• Industry-specific context: The real estate industry is dynamic and competitive, with a strong focus on data-driven decision-making and analytics.
• Career path comparison: This role offers significant growth opportunities, both in terms of career progression and skill development, as well as the chance to work on high-visibility projects and collaborate with industry leaders.

ASSUMPTION: This role offers a unique blend of creative and strategic tasks, with a strong focus on video production, content creation, and social media management for a real estate investment company. Candidates should be prepared to leverage their industry-specific knowledge and skills to succeed in this role.

📝 Sample Projects

• Developing and implementing a comprehensive content strategy for Scott Kuru’s YouTube channel and other social media platforms, including video production, scripting, and scheduling.
• Managing an offshore editing team to ensure high-quality content is delivered on time and to a high standard, including project management, communication, and quality control.
• Collaborating with the CEO and leadership team to develop and execute high-visibility events and content campaigns, including scripting, production, and promotion.

ASSUMPTION: These sample projects highlight the unique blend of creative and strategic tasks required for this role, as well as the opportunity to work on high-visibility projects and collaborate with industry leaders.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its content and social media strategies, and how does this role contribute to those metrics?
• What are the biggest challenges facing the company in the next 12-24 months, and how does this role help address them?
• How does the company foster a creative and collaborative work environment, and how does this role contribute to that culture?

ASSUMPTION: Asking these key questions during the interview will help you better understand the role, the company's priorities, and the opportunities for growth and development. It will also demonstrate your interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare a portfolio or examples of your previous work, showcasing your creative and strategic abilities in content creation and social media management.
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills.
• Research the company and its mission to demonstrate your understanding of and alignment with its values and goals.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.