Content Producer/Writer (Print and Digital)

📌 Core Information

🔹 Job Title: Content Producer/Writer (Print and Digital)

🔹 Company: Dentsu

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-28

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging content across multiple channels, including magazines, newspapers, social media, email, and web (SEO).
• Adapting tone, style, and approach to suit different formats and platforms.
• Collaborating with leads to ensure content fits within broader strategies and objectives.
• Writing advertorials and commercial content while maintaining editorial integrity.
• Devising inspiring concepts and themes for content, ensuring they’re fresh and relevant to passionate food lovers.

ASSUMPTION: This role requires a versatile and creative writer who can adapt to various content types and platforms while maintaining high editorial standards.

📋 Key Responsibilities

✅ Produce compelling short and long form content across our content ecosystem, including features, news stories, promo copy, and social, ensuring alignment with house style and TOV guidelines.

✅ Write SEO-optimised content for recipe collection pages, individual recipe pages, and food guides, ensuring alignment with search intent and improving organic search visibility.

✅ Write clear, engaging scripts for video content that align with the brand’s messaging and tone.

✅ Write advertorials and commercial content that align with brand objectives while maintaining editorial integrity.

✅ Collaborate with Leads to ensure content fits within broader strategies and objectives.

✅ Ensure all written content is clear, accurate, and meticulously crafted—upholding the highest editorial standards and reflecting our premium quality.

✅ Devise inspiring concepts and themes for content, ensuring they’re fresh and relevant to passionate food lovers.

ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Journalism, English, or a related field)

Experience: At least 3-5 years of experience in writing and content creation, with a strong portfolio showcasing work across print, digital, and social.

Required Skills:

• Experience in writing food-focused content, including food trends and food culture.
• Strong organisational skills and ability to manage multiple projects simultaneously and meet deadlines.
• Excellent attention to detail, ensuring accuracy in all written content.
• Strong communication and collaboration skills.
• Strong writing skills, with the ability to craft compelling editorial content, advertorials, web copy, and promotional materials while maintaining brand voice and tone.
• A deep understanding of SEO principles, with the ability to optimise e-commerce pages for organic search visibility.
• Experience with web content management systems and basic HTML/CSS.
• Ability to use AI tools creatively and strategically, freeing up time for greater creativity and innovation.

Preferred Skills:

• Experience in the advertising industry.
• Fluency in additional languages.

ASSUMPTION: While not explicitly stated, a Bachelor's degree in a relevant field is typically required for this role. Additionally, experience in the advertising industry and fluency in additional languages could be beneficial but are not essential.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a mid-level content writer in London)

Benefits:

• Competitive benefits package (not specified)
• Opportunities for professional growth and development
• Inclusive and diverse work environment

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level content writer in London. The benefits package is assumed to be competitive and may include health insurance, pension contributions, and other perks common to the advertising industry.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees (Global, with a significant presence in London)

Founded: 1901 (as a holding company, Dentsu Group Inc.)

Company Description:

• Dentsu is a global advertising and marketing communications company.
• It offers a wide range of services, including advertising, media planning, media buying, and creative services.
• Dentsu is known for its innovative approach to marketing communications and its commitment to diversity and inclusion.

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu is a large, global company with a strong presence in the advertising industry. It offers a wide range of services and is known for its innovative approach to marketing communications and its commitment to diversity and inclusion.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: This role reports to the Content Lead and works collaboratively with various teams, including creative, strategy, and production.

Work Arrangement: On-site, full-time (37.5 hours per week)

Growth Opportunities:

• Progression to a senior role or management position within the content team.
• Expansion into related roles within the broader advertising and marketing communications industry.
• Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of the business.

ASSUMPTION: This role offers opportunities for career growth and development within the content team and the broader advertising industry. The role's collaborative nature also provides opportunities to learn from and work with various teams and disciplines.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): 10 Triton Street, Regents Place, London, NW1 3BF, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving advertising industry.
• The office is located in a modern, well-connected area with easy access to public transportation.
• The city offers a wide range of cultural, social, and recreational opportunities.

Work Schedule: Standard office hours (9:00 AM - 5:30 PM, Monday - Friday)

ASSUMPTION: The office environment is modern, collaborative, and well-connected, with easy access to public transportation. The location offers a wide range of cultural, social, and recreational opportunities, contributing to a positive work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Content Lead or another senior team member

Key Assessment Areas:

• Writing samples and portfolio review
• Cultural fit and alignment with company values
• Problem-solving and critical thinking skills
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio of your best work, showcasing your versatility and creativity in content writing.
• Prepare for the interview by researching Dentsu's company culture, values, and recent campaigns.
• Be ready to discuss your approach to SEO and provide examples of your ability to optimize content for search engines.

ATS Keywords: Content creation, food writing, SEO, advertorials, commercial content, collaboration, editorial standards, AI tools

ASSUMPTION: The application process is typical for a role in the advertising industry, with a focus on assessing writing samples, cultural fit, and problem-solving skills. Applicants should tailor their application materials to highlight their relevant experience and skills and be prepared to discuss their approach to SEO and content optimization.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress, Adobe Experience Manager, or similar
• SEO tools such as Google Search Console, SEMrush, or Ahrefs
• AI writing tools such as Copy.ai, Frase.io, or Jasper.ai
• Basic HTML/CSS knowledge for web content management

ASSUMPTION: The role requires proficiency in content management systems, SEO tools, and AI writing tools. Basic HTML/CSS knowledge is also beneficial for working with web content management systems.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Inclusion
• Sustainability

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Data-driven and strategic
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable adapting your writing style and approach to suit different formats and platforms?
• Do you have a strong attention to detail and commitment to maintaining high editorial standards?
• Are you proactive in seeking out new learning opportunities and staying up-to-date with industry trends?

ASSUMPTION: Dentsu values innovation, integrity, collaboration, inclusion, and sustainability. The ideal candidate will be collaborative, agile, data-driven, and committed to continuous learning and improvement. They will also have a strong attention to detail and a commitment to maintaining high editorial standards.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the fast-paced and dynamic nature of the advertising industry
• Balancing the need for creativity and innovation with the requirement to maintain brand voice and tone
• Keeping up with the latest trends and best practices in content writing and SEO

ASSUMPTION: The role presents challenges in managing multiple projects and deadlines, adapting to the fast-paced nature of the advertising industry, balancing creativity with brand consistency, and staying current with industry trends and best practices.

📈 Similar Roles Comparison

• This role differs from other content writer roles in its focus on food writing and the requirement to write for both print and digital platforms.
• It is similar to other content writer roles in its requirement for strong writing skills, attention to detail, and the ability to work collaboratively with various teams.
• Career progression in this role could lead to senior content writer or content manager positions within the advertising industry.

ASSUMPTION: This role is unique in its focus on food writing and the requirement to write for both print and digital platforms. However, it shares similarities with other content writer roles in its required skills and collaborative nature. Career progression in this role could lead to senior content writer or content manager positions within the advertising industry.

📝 Sample Projects

• Developing a series of engaging, SEO-optimized blog posts on emerging food trends for a major food brand's website.
• Writing a feature article on the history and cultural significance of a traditional dish for a high-end food and lifestyle magazine.
• Creating a comprehensive food guide for a popular travel website, including local specialties, restaurant recommendations, and cooking classes.

ASSUMPTION: These sample projects illustrate the range of content writing tasks the role may involve, from SEO-optimized blog posts to feature articles and comprehensive food guides. They also demonstrate the need for versatility and adaptability in writing style and approach.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the content team?
• How does this role fit into the broader content strategy for the company?
• What opportunities are there for professional growth and development within the content team and the broader advertising industry?
• How does the company support work-life balance for its employees?
• What are the key priorities for this role in the first 30-60-90 days?

ASSUMPTION: These interview questions are designed to provide insight into the team structure, content strategy, professional growth opportunities, work-life balance, and initial priorities for the role. They aim to help applicants assess the fit of the role and company culture with their personal and professional goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://dentsuaegis.wd3.myworkdayjobs.com/DAN_GLOBAL/job/London/Content-Producer_R1097749-1
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your food writing and SEO optimization work.
• Prepare a portfolio of your best work, showcasing your versatility and creativity in content writing.
• Research Dentsu's company culture, values, and recent campaigns to demonstrate your understanding of and alignment with the company's mission and vision.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.