📌 Core Information
🔹 Job Title: Content Producing Manager
🔹 Company: ServiceNow
🔹 Location: Santa Clara, California, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Supporting the creative ideation and delivery of a target account experience strategy
- Partnering with ABM leads to design and execute marketing initiatives across different channels
- Managing vendors and agencies to scale and deliver on the experience strategy
- Maintaining an on-brand look and feel across projects and channels
- Developing inspiring, strategic, and effective messaging
ASSUMPTION: This role requires a strong background in marketing, with a focus on integrated campaigns and experience strategy. The ideal candidate will have a proven track record in driving commercial goals and be comfortable working in a fast-paced environment.
📋 Key Responsibilities
✅ Supporting the creative ideation and delivery of a target account experience strategy to support ABM growth initiatives across our key accounts.
✅ Partnering with ABM leads in the field to design & execute 1:1, 1:few, and broad-based marketing initiatives across different channels to meet pipeline requirements
✅ Evaluating, selecting, and managing vendors and agencies with expertise to help us scale and deliver on our experience strategy to translate goals into deliverables
✅ Partnering with our brand team and being the 'guardian angel' to ensure an on-brand look and feel is successfully implemented across projects, and maintain consistency across all channels
✅ Partnering with teams to develop inspiring, strategic, & effective messaging
✅ Staying on top of the competitive design landscape to better understand brand objectives, target markets, and industry trends
✅ Proactively engaging with the direct and indirect sales and field marketing teams to coordinate, communicate, and optimize the impact of channels
✅ Identifying opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes to deliver the right message, to the right person at the right time
ASSUMPTION: This role requires a high level of collaboration and communication with various teams, both internal and external. The ideal candidate will be able to build and maintain strong relationships, and effectively manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 7-10 years of marketing experience in high technology
Required Skills:
- Proven track record of planning, executing, and delivering commercial goals through integrated marketing campaigns.
- Ability to build and manage program key dependencies to drive the desired outcomes
- Relationship building: Must be able to quickly establish senior executive level relationship and trust
- Writing Skills: Ability to review/edit content with opinion and writing skills
- Leadership and influence: Ability to help lead, guide, and influence across the company to develop and deliver to video plan and common objectives
- Strategic thinker / problem solver.
- Experience working in fast-paced work environments, managing multiple projects simultaneously.
- Expert knowledge of Adobe Creative Suite, specifically Premiere and After Effects (Photoshop and Illustrator a plus)
- Hands-on data and analytics experience using CRM and/or marketing automation software required.
- Experience managing a high volume of creative and campaigns simultaneously.
- Experience managing 1:1, 1:few, and 1:many campaigns.
- Strong leadership qualities, interpersonal skills, time management, presentation, and communication skills.
- Experience managing budgets and respect for company spending processes.
- Adaptability and quick thinking for times when projects change, timelines shift, or scopes vary. Knowledge around how to navigate these situations and ability to mitigate issues as they arise.
Preferred Skills:
- A portfolio featuring a wide range of creative and integrated campaigns, a diversity of ideas, and approaches to problem-solving.
- A strong desire to be challenged and constantly improving and adapting skills.
- Experience working with sales, partners, and customers.
ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on integrated campaigns and experience strategy. They will be comfortable working in a fast-paced environment and have a proven track record in driving commercial goals.
💰 Compensation & Benefits
Salary Range: $111,700 - $195,500 per year
Benefits:
- Health Plans
- Flexible Spending Accounts
- 401(k) Plan with company match
- ESPP
- Matching Donations
- Flexible Time Away Plan
- Family Leave Programs
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. The actual salary may vary based on factors such as qualifications, skill level, competencies, and work location.
📌 Applicant Insights
🔍 Company Context
Industry: ServiceNow is a global market leader in cloud-based platforms that help organizations find smarter, faster, and better ways to work. They serve over 8,100 customers, including 85% of the Fortune 500.
Company Size: ServiceNow has over 10,000 employees worldwide. As a large company, applicants can expect a structured work environment with clear hierarchies and established processes.
Founded: ServiceNow was founded in 2004 by Fred Luddy, a visionary engineer who saw the potential to transform how we work.
Company Description:
- ServiceNow brings innovative AI-enhanced technology to help organizations connect people, systems, and processes to empower them to find smarter, faster, and better ways to work.
- Their intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.
- ServiceNow is committed to making the world work better for everyone.
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- and digitize workflows
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow is a well-established company with a strong focus on innovation and customer success. Applicants can expect a dynamic work environment with a emphasis on continuous improvement and growth.
📊 Role Analysis
Career Level: This role is at the manager level, with a focus on strategic planning and execution. The ideal candidate will have experience leading teams and driving results.
Reporting Structure: The Content Producing Manager will report directly to the ABM Director and work closely with cross-functional teams, including marketing, sales, and product.
Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for a balance between remote work and on-site collaboration.
Growth Opportunities:
- As a manager-level role, there are opportunities for career progression into senior management or specialized roles within the marketing function.
- ServiceNow's focus on innovation and continuous improvement provides ample opportunities for professional development and skill-building.
- The company's large customer base and global presence offer opportunities for international assignments or cross-functional projects.
ASSUMPTION: The ideal candidate for this role will have a strong background in marketing, with a focus on integrated campaigns and experience strategy. They will be comfortable working in a fast-paced environment and have a proven track record in driving commercial goals.
🌍 Location & Work Environment
Office Type: ServiceNow's headquarters is located in Santa Clara, California, with additional offices worldwide. The company offers a hybrid work environment, with a mix of on-site and remote work.
Office Location(s): 2225 Lawson Lane, Santa Clara, CA 95054, US
Geographic Context:
- Santa Clara is located in the heart of Silicon Valley, with a thriving tech industry and a diverse population.
- The area offers a mild Mediterranean climate, with warm, dry summers and cool, wet winters.
- Santa Clara is well-connected by major highways and public transportation, making it an ideal location for commuters.
Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for remote work.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid work environment and able to balance remote work with on-site collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and cross-functional team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and experience with integrated campaigns
- Leadership and management skills
- Communication and presentation skills
- Cultural fit and alignment with ServiceNow's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and leadership skills
- Prepare examples of your past marketing campaigns and their results
- Research ServiceNow's company culture and values to demonstrate your fit with the organization
ATS Keywords: Integrated marketing campaigns, experience strategy, ABM, marketing leadership, Adobe Creative Suite, CRM, marketing automation
ASSUMPTION: The ideal candidate for this role will have a strong background in marketing, with a focus on integrated campaigns and experience strategy. They will be comfortable working in a fast-paced environment and have a proven track record in driving commercial goals.
🛠️ Tools & Technologies
- Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator)
- CRM and marketing automation software (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, JIRA)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The ideal candidate for this role will have experience with the tools and technologies listed above, with a focus on Adobe Creative Suite and CRM/marketing automation software.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Integrity
- Innovation
- Fun
- Trust
- Accountability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment?
- Are you comfortable managing multiple projects simultaneously?
- Do you have a proven track record of driving commercial goals through integrated marketing campaigns?
- Are you comfortable working in a hybrid work environment, balancing remote work with on-site collaboration?
- Do you align with ServiceNow's company values, including customer success, integrity, innovation, and trust?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with ServiceNow's values and work style, with a focus on collaboration, innovation, and continuous improvement.
⚠️ Potential Challenges
- The fast-paced nature of the role may require long hours and tight deadlines
- The role may involve managing multiple projects simultaneously, which can be challenging for some individuals
- The hybrid work environment may require frequent travel to the company's headquarters in Santa Clara, California
- The role may involve working with cross-functional teams, which can present communication and collaboration challenges
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and able to manage multiple projects simultaneously. They will also be comfortable working in a hybrid work environment and able to balance remote work with on-site collaboration.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager role, with a focus on integrated campaigns and experience strategy
- However, this role is unique in its focus on Account-Based Marketing (ABM) and the need to partner with ABM leads to design and execute marketing initiatives
- Career progression in this role may lead to a Senior Marketing Manager or Director of Marketing position, with a focus on strategic planning and execution
ASSUMPTION: The ideal candidate for this role will have experience in a similar role, with a focus on integrated campaigns and experience strategy. They will also have experience working with ABM leads and a strong understanding of the ABM process.
📝 Sample Projects
- Developing an integrated marketing campaign to support a product launch, including email marketing, social media, and event planning
- Creating a customer journey map to identify opportunities to improve the customer experience and drive revenue growth
- Managing a team of designers and copywriters to create a suite of marketing materials, including brochures, presentations, and website content
ASSUMPTION: The ideal candidate for this role will have experience with the sample projects listed above, with a focus on integrated marketing campaigns and customer experience improvement.
❓ Key Questions to Ask During Interview
- Can you describe the ABM process and how this role fits into it?
- How does the Content Producing Manager role collaborate with other teams, such as sales and product?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ServiceNow support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: The ideal candidate for this role will be curious and ask thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and leadership skills
- Prepare examples of your past marketing campaigns and their results
- Research ServiceNow's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
