Content Product Marketer

🔹 Job Title: Content & Product Marketing Manager 🔹 Company: Integrate 🔹 Location: Phoenix, Arizona, United States (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 15, 2025 🚀 Job Overview Key aspects of this role include: - Developing and refining product messaging, value propositions, and positioning for key personas and verticals. - Creating high-impact content across various formats, aligned with funnel stages and go-to-market priorities. - Leading content planning and editorial calendar management across product launches, campaigns, and evergreen initiatives. - Collaborating with cross-functional teams to translate technical features into clear, customer-focused benefits. - Driving product launch planning and execution in partnership with product and demand gen teams. - Supporting SEO, web, and email strategies with engaging, conversion-optimized content. - Conducting customer interviews, market research, and competitive analysis to inform messaging and content direction. ASSUMPTION: This role requires a strategic and versatile marketer with a strong background in content and product marketing. A successful candidate will be comfortable working in a dynamic, cross-functional environment and have a proven track record of driving product launches and go-to-market strategies. 📋 Key Responsibilities ✅ Product Messaging & Content Creation: - Develop and refine product messaging, value propositions, and positioning for key personas and verticals. - Create high-impact content across formats (blogs, nurture emails, case studies, whitepapers, sales enablement, landing pages, video scripts, etc.) aligned to funnel stages and GTM priorities. - Lead content planning and editorial calendar management across product launches, campaigns, and evergreen initiatives. - Collaborate with product, sales, and customer success teams to translate technical features into clear, customer-focused benefits. - Drive product launch planning and execution in partnership with product and demand gen teams. - Support SEO, web, and email strategies with engaging, conversion-optimized content. - Conduct customer interviews, market research, and competitive analysis to inform messaging and content direction. ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their ability to create compelling content that resonates with target audiences and drives action. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, English, or a related field. Experience: - 3-5 years of experience in B2B SaaS marketing, with a focus on content and/or product marketing. Required Skills: - Excellent writing, storytelling, and editing skills. - Proven ability to translate complex product details into crisp, differentiated messaging. - Experience with content management systems, SEO tools, and marketing automation platforms. - Highly collaborative, self-motivated, and detail-oriented with strong project management chops. Preferred Skills: - Experience supporting product launches or working closely with product teams. - Familiarity with marketing automation tools (e.g., Marketo, Pardot, HubSpot). ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong portfolio demonstrating their ability to create compelling content and messaging will be prioritized. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for remote roles) Benefits: - Comprehensive health, dental, and vision insurance plans. - 401(k) with company match. - Unlimited PTO and flexible work arrangements. - Remote work equipment allowance. - Professional development opportunities and tuition reimbursement. - Employee stock options. Working Hours: Full-time (40 hours per week) with flexible hours and remote work options. ASSUMPTION: The salary range is estimated based on industry standards for remote roles and may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Software Development, specifically Marketing Software and Top-of-Funnel Marketing Automation. Company Size: 201-500 employees (mid-sized). Founded: 2010, with headquarters in Phoenix, Arizona. Company Description: Integrate is a leading B2B marketing provider that offers two distinct solutions: Integrate, a lead management and data governance SaaS platform for marketing operations and demand marketers, and Pipeline360, a media solutions platform that combines targeted display, content syndication, and a comprehensive marketplace model. Integrate makes every lead clean, compliant, and actionable, freeing enterprise B2B marketers from bad data and operational headaches so they can focus on generating revenue. Pipeline360 ensures that marketers achieve 100% compliant and marketable leads by effectively engaging with audiences much earlier in the buying cycle, connecting with buyers at every stage of the process, and optimizing programs to drive performance. Company Specialties: - Marketing Software - Top-of-Funnel Marketing Automation - Campaign Management - Lead Generation - Account-Based Demand Generation - Predictive Demand Generation - Data & Lead Validation - Marketing Automation Integrations - Real-Time Analytics - Closed-Loop KPI Reporting Company Website: 📊 Role Analysis Career Level: Mid-level to senior, with opportunities for growth and advancement. Reporting Structure: Reports directly to the VP of Marketing. Work Arrangement: Remote-first, with employees across the globe and offices in the US (Boulder), UK (London), and India (Chennai). Growth Opportunities: - Potential to lead and grow a team as the company expands. - Opportunities to work on high-impulse projects and drive significant business impact. - Exposure to various aspects of marketing, allowing for career growth and skill development. ASSUMPTION: This role offers a unique opportunity for a motivated marketer to make a significant impact on the company's growth and success. 🌍 Location & Work Environment Office Type: Remote-first, with physical offices in Boulder, CO; London, UK; and Chennai, India. Office Location(s): - 111 West Monroe Street, 19th Floor, Phoenix, AZ 85003, US - 35 Parkwood Dr, Hopkinton, Massachusetts 01748, US - 9 Brighton Terrace, London, England SW9 8DJ, GB Geographic Context: - Phoenix, Arizona: A vibrant city with a thriving tech industry, offering a high quality of life with numerous cultural attractions and outdoor activities. - Boulder, Colorado: A scenic city known for its outdoor recreation, with a strong tech industry and a high cost of living. - London, UK: A global hub for finance, technology, and culture, with a fast-paced work environment and high cost of living. Work Schedule: Flexible, with core hours between 9 am and 5 pm EST, and the ability to work asynchronously with team members in different time zones. ASSUMPTION: The remote-first work environment allows for a flexible work-life balance, with the ability to work from anywhere with a stable internet connection. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager. 2. Skills assessment and case study presentation. 3. Final round interview with the VP of Marketing and other team members. Key Assessment Areas: - Writing and storytelling skills. - Ability to translate complex product details into clear, customer-focused messaging. - Project management and organizational skills. - Cultural fit and alignment with Integrate's values. Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 2. Prepare a portfolio showcasing your best work, with a focus on content creation and product marketing. 3. Practice your case study presentation, demonstrating your ability to create compelling content and messaging. ATS Keywords: B2B SaaS marketing, content marketing, product marketing, writing, storytelling, editing, SEO, marketing automation, project management, collaboration, customer interviews, market research, competitive analysis, messaging, value propositions, product launches. ASSUMPTION: Applicants should emphasize their ability to create engaging, conversion-optimized content and their experience working with cross-functional teams to drive product launches and go-to-market strategies. 🛠️ Tools & Technologies - Content management systems (e.g., WordPress, Contentful, Adobe Experience Manager) - SEO tools (e.g., SEMrush, Ahrefs, Moz) - Marketing automation platforms (e.g., Marketo, Pardot, HubSpot) - Project management tools (e.g., Asana, Trello, Jira) - Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace) ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided. 👔 Cultural Fit Considerations Company Values: - Integrity: We act with honesty and integrity in all our interactions. - Talent: We value and invest in our people, fostering a culture of growth and development. - Passion: We are passionate about our mission to make every lead marketable and drive revenue for our customers. - Vision: We have a clear vision for the future of B2B marketing and are committed to driving innovation and leading the industry. Work Style: - Collaborative: We work closely with cross-functional teams to drive success. - Flexible: We adapt to changing priorities and market conditions. - Data-driven: We use data to inform our decisions and measure our performance. - Customer-focused: We prioritize the needs of our customers and strive to exceed their expectations. Self-Assessment Questions: 1. How do you align with Integrate's value of 'Integrity' in your daily work? 2. Describe a time when you had to adapt to a significant change in priorities or market conditions. How did you handle it, and what was the outcome? 3. How do you approach using data to inform your marketing strategies and measure success? ASSUMPTION: Candidates should be able to demonstrate their alignment with Integrate's values and provide specific examples of their work style and approach to marketing. ⚠️ Potential Challenges 1. Workload fluctuations: As a remote-first company, workload may fluctuate based on project timelines and team availability. 2. Time zone differences: Collaborating with team members in different time zones may require flexibility and effective communication. 3. Rapidly evolving market: The B2B marketing landscape is constantly changing, requiring continuous learning and adaptation. 4. High expectations: Integrate has high standards for its content and marketing efforts, which may require extra effort to meet. ASSUMPTION: Candidates should be prepared to navigate these challenges and thrive in a dynamic, remote work environment. 📈 Similar Roles Comparison 1. Product Marketing Manager (B2B SaaS): This role focuses more on product positioning, pricing, and go-to-market strategy, with less emphasis on content creation. 2. Content Marketing Manager (B2C): This role may involve creating content for a consumer audience, with less focus on product marketing and B2B SaaS-specific challenges. 3. Demand Generation Manager: This role focuses on driving lead generation and pipeline creation, with less emphasis on content creation and product marketing. ASSUMPTION: This role combines aspects of product marketing and content marketing, with a unique focus on driving product launches and go-to-market strategies in the B2B SaaS space. 📝 Sample Projects 1. Product Launch Campaign: Develop and execute a comprehensive content strategy for a new product launch, including messaging, collateral, and launch event planning. 2. Customer Success Story: Collaborate with the customer success team to create a compelling customer success story, highlighting the impact of Integrate's solutions on a specific customer's business. 3. Competitive Analysis Report: Conduct a thorough competitive analysis of a key competitor, identifying their strengths and weaknesses, and developing recommendations for positioning Integrate's products in the market. ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic nature of the content and product marketing role at Integrate. ❓ Key Questions to Ask During Interview 1. Role-specific: How does this role fit into the overall marketing strategy for Integrate's products? 2. Team dynamics: How does the marketing team collaborate with other departments, such as product and sales? 3. Company culture: How does Integrate support work-life balance and employee growth and development? 4. Product roadmap: What are the upcoming product releases, and how will this role contribute to their success? 5. Marketing technology: What marketing automation and content management tools does Integrate use, and how does this role leverage them? ASSUMPTION: These questions help applicants better understand the role, the team, and the company, enabling them to make an informed decision about their fit and potential for success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare a portfolio showcasing your best work, with a focus on content creation and product marketing. 4. Practice your case study presentation, demonstrating your ability to create compelling content and messaging. 5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.