Content & Product Marketing Manager

📌 Core Information

🔹 Job Title: Content & Product Marketing Manager
🔹 Company: Alter Domus
🔹 Location: Chicago, IL, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025

🚀 Job Overview

Key aspects of this role include:
- Developing captivating thought leadership content
- Driving top-of-funnel lead acquisition and nurturing prospects
- Creating sales enablement collateral and event marketing programs
- Managing the team's content calendar and paid LinkedIn campaigns
- Collaborating with C-suite leaders on personal brand development and communications

ASSUMPTION: This role requires a high degree of flexibility and adaptability to pivot projects based on immediate needs. The ideal candidate will be comfortable working in a dynamic environment and making data-driven decisions to optimize performance.

📋 Key Responsibilities

- Content Creation & Strategy:
- Produce thought leadership content based on data and insights from Alter Domus' technology and services
- Develop and implement content strategies that drive brand awareness and lead generation

- Lead Generation & Nurturing:
- Generate top-of-funnel, inbound leads and nurture prospects in the pipeline
- Create content to drive bottom-of-funnel prospects to convert

- Sales Enablement & Event Marketing:
- Develop compelling sales enablement collateral, including pitch decks, one-pagers, case studies, webinars, and website content
- Participate in end-to-end event marketing programs, including proprietary client summits, roundtables, and industry conferences

- Digital Marketing & SEO:
- Manage the team's content calendar and paid LinkedIn campaigns
- Optimize and launch evergreen adverts and organic search (SEO) strategies to increase discoverability of Alter Domus solutions

- C-suite Communications & Executive Branding:
- Plan and deliver communications strategies and content that support the positioning of C-suite leaders
- Craft thought leadership articles, social media posts, and manage executive interviews to amplify their perspectives across owned and earned channels

- Product Go-to-Market Strategies:
- Craft product go-to-market strategies and implementation plans for Alter Domus services and technology

ASSUMPTION: The ideal candidate will have a deep understanding of the alternatives market, strong analytical skills, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education:
- Bachelor's degree in Marketing, Communications, or a related field

Experience:
- 6-7+ years of experience marketing B2B services or SaaS products in financial services or adjacent sectors

Required Skills:
- Proven ability to define and develop impactful product campaigns
- Experience in creating and monitoring metrics to demonstrate content performance and revenue objectives
- Excellent writing and communication skills, with a strong ability to tell stories and engage audiences
- Experience in high-impact event marketing campaigns, including pre-event promotion, on-site engagement strategies, and post-event follow-up
- Expertise in digital marketing tactics, with a focus on SEO strategy development, keyword optimization, and measurement of organic channel performance
- Experience advising and supporting C-suite leaders on personal brand development and executive communications
- Strong stakeholder management skills and the ability to work effectively in a cross-functional team
- Experience working with product strategists and developers, and managing third-party writers and designers
- An understanding of marketing measurement tools, including web analytics and SEO tooling
- Proficiency in Canva, Salesforce, Account Engagement, and LinkedIn paid ad management

Preferred Skills:
- Experience with AI-powered search experiences (AIO) best practices
- Familiarity with the Alter Domus brand and industry

💰 Compensation & Benefits

Salary Range: The salary for this position will be determined by the skills and experience you bring. The budgeted range is between $80,000 - $130,000+.

Benefits:
- Support for professional accreditations such as ACCA and study leave
- Flexible arrangements, generous holidays, and birthday leave
- Continuous mentoring along your career progression
- Active sports, events, and social committees across offices
- Employee Assistance Program (EAP) for mental, physical, emotional, and financial support
- Employee Share Plan (ESP) opportunities
- Additional local benefits depending on your location

📈 Applicant Insights

Company Context:
- Industry: Financial Services
- Company Size: 5,001-10,000 employees
- Founded: 2003
- Headquarters: Luxembourg
- Specialties: Fund Services, Corporate Services, Debt, Depositary Services, Transfer Pricing, Real Estate, Regulatory and Compliance Services, Liquidation, Capital Markets, Consolidation, IFRS, Middle Office Services, Co-Sourcing Services, ManCo, Management Company, Fund Administration, AIFM, Private Equity, and Private Debt

Company Description: Alter Domus enables growth in alternative investments through end-to-end expertise and technology. With a deep understanding of the alternatives market, Alter Domus offers a comprehensive range of services and solutions to meet the evolving needs of investment managers and asset owners worldwide.

Role Analysis:
- Career Level: Mid-career to senior-level marketing role
- Reporting Structure: Reports directly to the Head of Content and Product Marketing
- Work Arrangement: Hybrid (2-3 days per week in the office)
- Growth Opportunities: Potential for career progression within the marketing team and across the organization

Location & Work Environment:
- Office Type: Modern, collaborative office space in Chicago, IL
- Office Location(s): 15 Boulevard F.W. Raiffeisen, Luxembourg, L-2411, LU; Chaussée de La Hulpe 166, Box 2, Watermael-Boitsfort, Brussels Region 1170, BE; 11 Limassol Avenue, Galatariotis Building, Nicosia, 2112, CY; 37, Avenue Pierre 1er de Serbie, Paris, Île-de-France 75008, FR; Bennigsenplatz 1, Düsseldorf, North Rhine-Westphalia 40474, DE; Glategny Esplanade, Regency Court, North Suite, First Floor, St. Peter Port, GY1 1WW, GG; 118 Lower Baggot Street, 1st Floor, Dublin, County Dublin D02 AW89, IE; Avenue 2000, 1st Floor, Building 2600, Cork Airport Business Park, County Cork T12 EE36, IE; 37 Esplanade, 3rd Floor, St. Helier, JE1 1AD, JE; Šeimyniškių str. 19-801, Business Stadium North, 7th & 8th, Vilnius, Vilnius County LT-09234, LT; Triq it-territorials, Vision Exchange Building, Birkirkara, CBD 1070, MT; 34 Ebène Cybercity, 10th Floor, Ebène Heights Building, Ebène , 72201, MU; Calle de Goya, 6, 2nd Floor, Madrid, Community of Madrid 28001, ES; Avinguda Diagonal, 605, 4th Floor, Barcelona, Catalonia 08028, ES; Amstelveenseweg 760, 3rd Floor, Amsterdam, North Holland 1081 JK, NL; 30 Saint Mary Axe, London, England EC3A 8BF, GB; 103 South Church Street, P.O. Box 10240, 4th Floor, Harbour Place, Grand Cayman, KT1-1002, KY; 225 W Washington St, 8th & 9th Floors, Chicago, Illinois 60606, US; 1289 City Center Dr, #100, Carmel, Indiana 46032, US; 500 5th Ave, Suite 2100, New York, 10110, US; 135 S State College Blvd, Suiet G-110, Brea, California 92821, US; 9 Old Kings Hwy S, Darien, Connecticut 06820, US; 8000 Avalon Blvd, Suite 100 and 200, Alpharetta, Georgia 30009, US; 257 E 200 S, Suite 1300, Salt Lake City, Utah 84111, US; 372 E 24th St, Suite 220, Ogden, Utah 84401, US; 60 State Street, 13th Floor, Boston, Massachusetts 02109, US; 75 Castlereagh St, Suite 301, Level 3, Sydney, New South Wales 2000, AU; 120 Collins St, Level 31, Melbourne, Victoria 3000, AU; No.237 Chaoyang North Road, Unit 08, 20F, Fosun International Center, Beijing, Chaoyang District 100020, CN; No. 688 West Nanjing Road, Room 702, 7/F, Henderson 688, Shanghai, Jing'an District, CN; 215 Taiping South Rd, 6th & 7th Floor, Nanjing, Jiangsu 210000, CN; No. 10 Shuangqing Road, Room 3255, 32/F, China Resources Building, Chengdu, Sichen Province 61000, CN; 28 Yun Ping Road, Room 1802, 18/F, Lee Garden Two, Causeway Bay, Hong Kong, HK; 2-3-2 Marunouchi, 7F Yusen Building, Tokyo, Chiyoda-ku 100-0005, JP; 50 Raffles Place, #29-01 Singapore Land Tower, Singapore, Central Region 048623, SG; Wellio Milan Dante, Via Dante, 7, Milan, Milano 20123, IT; Bennigsenplatz 1, Düsseldorf, North Rhine-Westphalia 40474, DE; 32nd Street corner 9th Avenue, 17F, Ecoprime, Taguig, Manila, PH

Work Schedule: Flexible, with a focus on productivity and results

🛠 Tools & Technologies
- Canva, Salesforce, Account Engagement, LinkedIn paid ad management, SEO tools, web analytics, and other relevant marketing technologies

👔 Cultural Fit Considerations
- Company Values: Alter Domus values include taking action, being different, investing in growth, and providing benefits that matter to employees.
- Work Style: The ideal candidate will be comfortable working in a dynamic, collaborative environment and be open to feedback and continuous learning.
- Self-Assessment Questions:
- How do you align with Alter Domus' values, particularly 'being different' and 'taking action'?
- How do you approach working in a collaborative, dynamic environment?
- How do you ensure your work style fits with the company culture and contributes to a positive work environment?

🛠 Potential Challenges
- The role may require frequent travel for events and client meetings.
- The hybrid work arrangement may present challenges in maintaining work-life balance.
- The role may involve working with multiple stakeholders, requiring strong communication and project management skills.

📈 Similar Roles Comparison
- This role is unique in its focus on both content creation and product marketing within the financial services industry.
- Unlike related roles, this position requires a strong understanding of both marketing and product strategy, as well as the ability to work effectively with C-suite leaders.

📝 Sample Projects
- Developing a thought leadership content series on the future of alternative investments
- Creating a comprehensive product marketing strategy for a new service offering
- Managing a high-impact event marketing campaign for an industry conference

💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy and company goals?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does the company support the growth and development of marketing professionals?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?

📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link: [Application URL]
- Customize your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your understanding of the role and how your skills and experiences make you a strong fit
- If applicable, prepare examples of your work or portfolio to showcase your skills and accomplishments
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.