📌 Core Information
🔹 Job Title: Content Production Manager – 12 Month Contract
🔹 Company: H&M Group
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time, Temporary (12 months)
🔹 Category: Marketing & Communications
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Stockholm or London)
🚀 Job Overview
Key aspects of this role include:
- Securing creation and distribution of paid & store content
- Collaborating with cross-functional teams for aligned goals
- Driving omni sales performance and customer centricity
- Working with regional teams across North Europe
ASSUMPTION: This role requires strong project management, stakeholder communication, and understanding of media content and formats.
📋 Key Responsibilities
✅ Anticipate asset production needs for paid media and store communications
✅ Collaborate with media specialists, media agency, and store teams
✅ Brief and coordinate media assets requirements with relevant stakeholders
✅ Understand global store communications strategy and guidelines
✅ Collaborate with regional production hub, NCG team, local content editor, and store visual team
✅ Collect input and feedback from stores and share with relevant stakeholders
ASSUMPTION: This role involves frequent communication with various teams and requires strong organizational skills to manage multiple projects.
🎯 Required Qualifications
Education: Not specified (but relevant experience is required)
Experience: At least 5 years of working experience in marketing or media roles in agency or in-house
Required Skills:
- Operative and creative content production experience from fashion retail background
- Experienced in planning production for multiple channels
- Expert in formats and assets for paid media (Tv, OOH, OLV, Display, Social, Print etc)
- Good understanding of printed formats and communication used in retail stores
- Good understanding of local media landscape and how media agencies operate
- Informal leadership with strong stakeholder management and negotiation skills
Preferred Skills:
- Experience working with global brands
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Communications, or a related field is likely expected.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (AI-estimated, based on market research for similar roles in Sweden)
Benefits:
- Staff Discount
- Incentive Program (HIP)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Sweden. The actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: 1,001-5,000 employees
Founded: 1947
Company Description:
- H&M Group is a global company of strong fashion brands and ventures
- Focuses on exceptional design, affordable prices, and sustainable solutions
- Seeks to liberate fashion for the many and push the industry towards sustainability
Company Specialties:
- Fast-fashion retail
- Sustainable fashion initiatives
- Global brand management
Company Website: hmgroup.com
ASSUMPTION: H&M Group is a well-established retailer with a strong focus on sustainability and innovation.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports to Kristina Bolukbas, Content Operations Manager
Work Arrangement: On-site (Stockholm or London) with potential remote work for specific tasks
Growth Opportunities:
- Potential permanent role after contract completion
- Expansion of responsibilities based on performance
- Opportunities to work with global teams and brands
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office (Stockholm) or Support office (London)
Office Location(s): Stockholm, Sweden or London, UK
Geographic Context:
- Stockholm: Vibrant capital city with a high quality of life
- London: Global city with diverse culture and numerous professional opportunities
Work Schedule: Standard full-time hours with potential flexibility for specific tasks
ASSUMPTION: The work environment is dynamic and collaborative, with a focus on cross-functional teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Relevant experience in content production and marketing
- Understanding of media content and formats
- Strong stakeholder management and negotiation skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your content production work and achievements
- Research H&M Group's brand, values, and recent initiatives to demonstrate your enthusiasm and understanding
ATS Keywords: Content Production, Marketing, Media Coordination, Stakeholder Management, Creative Production, Retail Communication, Data Driven, Commercial Focus, Negotiation Skills, Omni Sales Performance, Collaboration, Planning, Asset Production, Media Formats, Customer Centricity, Visual Merchandising
ASSUMPTION: The application process is competitive, and demonstrating relevant experience and skills will be crucial for success.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
- Design software (e.g., Adobe Creative Suite, Sketch)
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads Manager)
ASSUMPTION: The specific tools and technologies used may vary based on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Leading the way towards a sustainable future
- Inspiring and being inspired
- Caring about people
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and innovative
Self-Assessment Questions:
- How do you align with H&M Group's commitment to sustainability?
- Can you provide an example of a time when you successfully collaborated with multiple teams to achieve a common goal?
- How do you approach challenges and adapt to changes in your work environment?
ASSUMPTION: Applicants should demonstrate a strong cultural fit with H&M Group's values and work style to increase their chances of success.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to a fast-paced and dynamic work environment
- Balancing the needs of various teams and priorities
- Working with tight deadlines and changing project requirements
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Content Manager (more focused on content creation and strategy)
- Media Planner/Buyer (more focused on media strategy and execution)
- Production Manager (more focused on production processes and logistics)
ASSUMPTION: This role combines elements of content management, media planning, and production management, making it unique within the industry.
📝 Sample Projects
- Managing the production and distribution of a global marketing campaign
- Collaborating with store teams to optimize in-store communications and visual merchandising
- Developing and implementing a regional content strategy to drive omni sales performance
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the impact this role can have on the organization.
❓ Key Questions to Ask During Interview
- How does this role support the overall goals of the company and the marketing department?
- What are the most pressing challenges facing the team, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of this role, and what are the key performance indicators?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your content production work and achievements
- Follow up with the hiring manager within one week of application submission
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
