Content Production Manager

📌 Core Information

🔹 Job Title: Content Production Manager

🔹 Company: H&M Group

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Securing creation and distribution of paid & store content for aligned, cross-functional goals
• Collaborating with production hub, media agency, and store teams to drive omni sales performance
• Anticipating asset and production needs, and coordinating with relevant teams
• Executing global store communications strategy, guidelines & placements for printed material and digital screens
• Briefing cross-functional teams on POS assets requirements, POS plans, and quantities for execution on store material

ASSUMPTION: This role requires strong commercial focus, insight- and data-driven approach, and ability to coordinate multiple teams. It involves working closely with various stakeholders to ensure smooth content production and distribution.

📋 Key Responsibilities

✅ Anticipate asset and production needs, and collaborate closely with Media Planners & Media agency to support the implementation of paid media and store activities.

✅ Brief and coordinate media asset requirements and needs with local Media agency, Regional Production Hub (RPH) and local Content Editor.

✅ Understand and execute the global store communications strategy, guidelines & placements for printed material and digital screens.

✅ Brief cross-functional teams on POS assets requirements, POS plans and quantities for execution on store material.

✅ Serve as the point-of-contact for media agency when it comes to ad formats and assets, working in close collaboration with Global Brand Marketing & Business Units (Production Management) to secure full understanding of paid media campaigns.

ASSUMPTION: The role involves a mix of strategic planning, project management, and cross-functional collaboration to ensure effective content production and distribution.

🎯 Required Qualifications

Education: Marketing, Media, or business degree/relevant qualifications

Experience: 4 years of relevant experience

Required Skills:

• Expertise in formats and assets required for paid media (Tv, OOH, OLV, Display, Social, Print, etc.)
• Good understanding of printed formats and communication used in retail stores
• Deep knowledge of local media landscape and how media agencies operate
• Robust organizational skills with the ability to problem solve, manage multiple projects simultaneously, and prioritize tasks effectively

Preferred Skills:

• Experience working on client side or media/creative agencies with production of marketing content

ASSUMPTION: Candidates should have a strong background in marketing, media, or a related field, with a proven track record in content production and project management.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Staff discount card usable on all H&M Group brands in stores and online
• Inclusion in H&M Incentive Program (HIP)
• Global benefits and competitive local perks

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a Content Production Manager role in Bangalore, India. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Fashion)

Company Size: 1,001-5,000 employees

Founded: 1947 (as Hennes), 1968 (as H&M)

Company Description:

• H&M Group is a multinational clothing company based in Sweden
• Focuses on fast-fashion clothing and operates in 75 geographical markets
• Offers a wide range of brands, including H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, and Afound

Company Specialties:

• Fast-fashion retail
• Global brand management
• Sustainable fashion initiatives

Company Website: hmgroup.com

ASSUMPTION: H&M Group is a well-established retail company with a strong global presence and a focus on fast-fashion trends. This role offers the opportunity to work in a dynamic, international environment.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to Content Operations Manager for India

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential career progression within the marketing department or broader H&M Group
• Chance to work on global campaigns and collaborate with international teams
• Opportunities to develop skills in content production, project management, and cross-functional collaboration

ASSUMPTION: This role offers a mix of strategic and operational responsibilities, providing opportunities for professional growth and development within the marketing field.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry
• The city offers a mix of traditional and modern culture, with a vibrant food and entertainment scene
• Bangalore has a tropical savanna climate, with moderate weather throughout the year

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: Bangalore offers a dynamic work environment with a mix of traditional and modern culture, providing a unique experience for professionals working in the city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Understanding of media content and formats
• Project management and organizational skills
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of the role and H&M Group's business
• Prepare examples of your past content production and project management work
• Show enthusiasm for the role and the company's mission

ATS Keywords: Content Production, Media Planning, Marketing, Project Management, Data Analysis, Collaboration, Retail Communication, Problem Solving, Organizational Skills, Commercial Focus, Media Formats, Cross-Functional Coordination, Client Side Experience, Creative Agencies, Paid Media, Digital Marketing

ASSUMPTION: The application process for this role may involve several stages, with a focus on assessing the candidate's skills and experiences in content production, project management, and cross-functional collaboration.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Design software (e.g., Adobe Creative Suite, Sketch)
• Media planning and buying platforms (e.g., Google Ads, Facebook Ads Manager)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The role may require the use of various project management, design, and collaboration tools to facilitate content production and distribution.

👔 Cultural Fit Considerations

Company Values:

• Caring for customers
• Leading the way
• Being together
• Creating a sustainable future

Work Style:

• Collaborative and cross-functional
• Data-driven and insightful
• Adaptable and innovative
• Customer-centric

Self-Assessment Questions:

• Do you have a strong commercial focus and an insight- and data-driven approach?
• Are you able to coordinate multiple teams and work effectively with various stakeholders?
• Do you thrive in a dynamic, fast-paced environment and enjoy working on global campaigns?

ASSUMPTION: H&M Group values a collaborative, customer-centric, and data-driven work environment. Candidates should assess their fit with these values and work style preferences.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in content requirements and priorities
• Collaborating effectively with cross-functional teams and stakeholders
• Working in a fast-paced, dynamic retail environment

ASSUMPTION: The role may present challenges related to project management, cross-functional collaboration, and working in a fast-paced retail environment.

📈 Similar Roles Comparison

• Content Manager vs. Content Production Manager: A Content Manager may focus more on strategy and content creation, while a Content Production Manager is responsible for the production and distribution of content
• Marketing Specialist vs. Content Production Manager: A Marketing Specialist may have a broader scope, covering various marketing channels and tactics, while a Content Production Manager specializes in content production and distribution
• Career progression: This role offers opportunities for growth within the marketing department or broader H&M Group, with potential paths to senior marketing roles or management positions

ASSUMPTION: This role is specialized in content production and distribution, with opportunities for career progression within the marketing field.

📝 Sample Projects

• Managing the production and distribution of a global marketing campaign
• Collaborating with cross-functional teams to create and implement a new in-store communication strategy
• Optimizing content production processes to improve efficiency and reduce costs

ASSUMPTION: Sample projects for this role may involve managing global marketing campaigns, collaborating with cross-functional teams, and optimizing content production processes.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments and teams within H&M Group?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• What opportunities are there for professional growth and development within this role?
• How does H&M Group support work-life balance for its employees?

ASSUMPTION: Interview questions should focus on understanding the role's priorities, collaborations, challenges, growth opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the H&M Group career page by May 23, 2025
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your past content production and project management work
• Show enthusiasm for the role and the company's mission
• Follow up on your application status one week after submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.