Content Production Manager

📌 Core Information

🔹 Job Title: Content Production Manager

🔹 Company: H&M Group

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing content production for owned channels and website
• Collaborating with various teams to ensure campaign objectives are met
• Overseeing email, push, and SMS workflows
• Securing content planning, copy, and asset requirements for campaigns

ASSUMPTION: This role requires a strong commercial focus and data-driven approach to drive results and work towards goals. It involves coordinating multiple teams and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Anticipate asset and production needs, collaborating with media leads and e-commerce leads through the planning and briefing process to create relevant content for each media/channel/touchpoint

✅ Secure activity briefs for all local campaigns containing required campaign objectives, copy focuses, images, assortment selections, and desired templates for digital channels

✅ Manage the email and push deployment process from end-to-end, including scheduling, audience segmentation, content building, approval process, and agency coordination

✅ Serve as the point-of-contact for media, e-commerce, and RPH teams on all local and globally driven digital content creation across owned channels and site

✅ Coordinate with global media and digital teams to ensure adherence to global channel strategy, brand identity, tone of voice, formats, and templates

ASSUMPTION: This role requires strong organizational skills, problem-solving abilities, and the capacity to manage multiple projects simultaneously and prioritize tasks effectively.

🎯 Required Qualifications

Education: Marketing, Media, or business degree/relevant qualifications

Experience: 7+ years of experience in Marketing Operations, Media, or E-commerce

Required Skills:

• Expertise in formats and assets required for owned media (website, email, push & SMS)
• Strong visual and creative eye for content and asset composition according to tone of voice, brand guidelines, and templates
• Familiarity with relevant production management software and common communication tools like AEM, Adobe Campaign, Hybris, and NPC
• Robust organizational skills with the ability to problem solve, manage multiple projects simultaneously, and prioritize tasks effectively
• Experience with production and content planning for multiple channels in a fast-paced, flexible environment

Preferred Skills:

• Bilingual or multilingual skills
• Experience working in a retail or fashion environment

ASSUMPTION: Candidates with a proven track record in content production, marketing operations, or a related field are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a senior marketing role in Bangalore)

Benefits:

• Staff discount card usable on all H&M Group brands in stores and online
• Inclusion in the H&M Incentive Program (HIP)
• Global benefits with extensive development opportunities
• Local competitive perks and benefits

Working Hours: Full-time (40 hours/week) with flexible hours based on project needs

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Bangalore. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail & Fashion (Fast-fashion clothing)

Company Size: 1,001-5,000 employees (Global)

Founded: 1947 (as Hennes; Mauritz was added in 1968)

Company Description:

• H&M Group operates in 75 geographical markets with 4,801 stores under various brands
• The company focuses on fast-fashion clothing and offers affordable wardrobe essentials
• H&M Group is committed to sustainability and ethical practices in its operations

Company Specialties:

• Fast-fashion retail
• Sustainable business practices
• Global brand management

Company Website: career.hm.com

ASSUMPTION: H&M Group is a well-established global fashion retailer with a strong focus on sustainability and ethical practices.

📊 Role Analysis

Career Level: Senior Marketing Role

Reporting Structure: Reports to the Content Operations Manager for India

Work Arrangement: On-site, full-time with flexible hours based on project needs

Growth Opportunities:

• Potential to take on additional responsibilities or move into a management role
• Opportunities to work on global campaigns and collaborate with international teams
• Access to global benefits and development opportunities

ASSUMPTION: This role offers opportunities for career growth and development within the H&M Group.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry and vibrant culture
• The office is located in a modern, urban area with easy access to public transportation and amenities
• Bangalore offers a mix of traditional and modern Indian culture, with a diverse range of food, entertainment, and shopping options

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM with flexible hours based on project needs

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Problem-solving skills
• Organizational skills
• Cultural fit and alignment with H&M Group values
• Technical skills and knowledge of relevant software tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of H&M Group's business and values in your application materials
• Prepare examples of your work and be ready to discuss them during the interview

ATS Keywords: Content Production, Marketing Operations, E-commerce, Project Management, Digital Marketing, Email Marketing, Push Notifications, Asset Management, Collaboration, Data Analysis, Problem Solving, Organizational Skills, Creative Eye, Media Knowledge, Brand Guidelines, Communication

ASSUMPTION: The application process may vary based on the hiring manager's preferences and the current hiring needs of the company.

🛠️ Tools & Technologies

• AEM (Adobe Experience Manager)
• Adobe Campaign
• Hybris (SAP Commerce Cloud)
• NPC (H&M's proprietary content management system)
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates.

👔 Cultural Fit Considerations

Company Values:

• Passion for fashion
• Caring for customers
• Will to win
• Trust and responsibility
• Continuous improvement

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you align with H&M Group's values, particularly 'passion for fashion' and 'caring for customers'?
• How do you handle working in a fast-paced, dynamic environment with tight deadlines?
• Can you provide an example of a time when you had to manage multiple projects simultaneously and prioritize tasks effectively?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with H&M Group's values and work style are likely to be successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment
• Collaborating with multiple teams and stakeholders
• Adapting to changes in priorities and workflows

ASSUMPTION: These challenges are common in fast-paced, dynamic environments and require strong organizational skills, problem-solving abilities, and adaptability.

📈 Similar Roles Comparison

• Content Manager (Digital) - Responsible for managing content creation and distribution for digital channels, with a focus on owned media and website content
• Marketing Operations Manager - Oversees marketing operations and workflows, ensuring efficient and effective processes for campaign execution
• E-commerce Content Manager - Manages content creation and distribution for e-commerce platforms, with a focus on product descriptions, images, and other relevant content

ASSUMPTION: These roles share similarities with the Content Production Manager role, but each has a unique focus and set of responsibilities.

📝 Sample Projects

• Managing the content creation and deployment process for a global marketing campaign
• Collaborating with cross-functional teams to develop and execute a targeted email marketing campaign
• Optimizing workflows and processes to improve efficiency and reduce turnaround times for content production

ASSUMPTION: These projects are representative of the types of tasks and responsibilities associated with the Content Production Manager role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with other teams and departments within H&M Group?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does H&M Group support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they measured?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and performance expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your work and be ready to discuss them during the interview
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.