📌 Core Information
🔹 Job Title: Content Programming Manager
🔹 Company: The Walt Disney Company
🔹 Location: Glendale, CA, USA
🔹 Job Type: Full Time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Direct-to-Consumer Programming Strategy
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving title campaigns and brand initiatives across teams
- Overseeing global editorial governance and content quality
- Optimizing workflow processes for efficient programming strategies
- Leveraging data-driven insights to maximize viewer engagement
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-informed decision making and strategic planning.
📋 Key Responsibilities
✅ Drive the ideation, planning, and execution of title campaigns and brand initiatives across teams
✅ Oversee global editorial governance, ensuring consistency and quality standards
✅ Optimize and refine workflow processes to support both global and local programming strategies
✅ Curate, test, and refine content strategies across Hulu and Disney+, leveraging data-driven insights
✅ Monitor campaign performance and proactively identify optimization opportunities
✅ Manage campaign prioritization and targeting strategies using audience segmentation tools
✅ Develop and maintain comprehensive documentation of processes, procedures, and campaign best practices
✅ Troubleshoot creative assets and collaborate with partners on standards, practices, and stakeholder input
✅ Partner with insights, data, and analytics teams to design experiments, collect relevant data, and measure campaign effectiveness
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to effectively work with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field or equivalent years of experience is required
Experience: Minimum of 3+ years of experience in content programming, curation, product management, audience development, or streaming TV
Required Skills:
- Proficiency with data visualization and analysis tools such as Tableau, Looker, Conviva, Excel, and Google Sheets
- Excellent communication skills, including confidence and clarity when presenting to large groups or executive audiences
- Exceptional attention to detail and a strong commitment to follow-through across multiple projects
- Fast learner with robust critical thinking, analytical, and problem-solving skills
- Ability to thrive in a fast-paced, evolving environment, with enthusiasm for adapting quickly to change
- Proven ability to manage multiple projects simultaneously, gracefully shift priorities, and maintain composure under pressure
- Experience in growing diverse audiences across various digital platforms
- Genuine passion for TV and movies, with a strong interest in industry trends and content evolution
Preferred Skills:
- Prior experience managing initiatives and collaborating with stakeholders across multiple regions and time zones
- Previous experience working within the streaming TV industry
- Hands-on experience with Airtable
ASSUMPTION: While not explicitly stated, proficiency in project management tools and familiarity with the streaming TV industry are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $85,800.00 to $115,000.00 per year (Glendale, CA)
Benefits:
- Medical
- Financial
- Stock Options
- Equity
Working Hours: Full-time, 40 hours per week, with flexibility to cover evening and weekend programming events as needed
ASSUMPTION: The salary range provided is specific to the Glendale, CA location and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Global)
Founded: 1992
Company Description:
- Disney’s Direct-to-Consumer (DTC) team oversees Hulu and Disney+ streaming services, bringing Disney’s world-class storytelling to fans and families worldwide
- The Walt Disney Company is a global entertainment company that produces and distributes motion pictures, television programming, and other content across various platforms
- The company is known for its iconic brands, including Disney, Pixar, Marvel, Star Wars, and National Geographic
Company Specialties:
- Motion Picture Production and Distribution
- Television Production and Distribution
- Streaming Services
- Theme Parks and Resorts
- Consumer Products
Company Website: disney.com
ASSUMPTION: The Walt Disney Company is a large, global organization with diverse business segments, offering numerous career growth opportunities for employees.
📊 Role Analysis
Career Level: Mid-level, with potential for growth into senior roles within the content programming or strategy teams
Reporting Structure: Reports to the Senior Manager, Content Programming
Work Arrangement: Hybrid, with 4 days in the office and 1 day remote
Growth Opportunities:
- Potential to take on more responsibilities and advance within the content programming or strategy teams
- Opportunities to work on high-profile projects and collaborate with various teams across the organization
- Chance to develop skills in data analysis, strategic planning, and cross-functional collaboration
ASSUMPTION: This role offers opportunities for career growth and skill development within the content programming and strategy teams, as well as potential exposure to other areas of the business.
🌍 Location & Work Environment
Office Type: Corporate office with a creative and collaborative work environment
Office Location(s): Glendale, CA
Geographic Context:
- Glendale is located in the Greater Los Angeles area, offering a diverse and vibrant cultural scene
- The office is close to various amenities, including restaurants, shops, and public transportation
- The area experiences a Mediterranean climate, with mild winters and hot summers
Work Schedule: Full-time, 40 hours per week, with flexibility to cover evening and weekend programming events as needed
ASSUMPTION: The Glendale office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with senior leadership
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and planning
- Communication and presentation skills
- Collaboration and cross-functional teamwork
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant experience in content programming, data analysis, and strategic planning
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful content campaigns or projects you’ve worked on, demonstrating your ability to drive results and engage audiences
ATS Keywords: Content Programming, Data Visualization, Project Management, Audience Development, Communication, Analytical Skills, Problem Solving, Campaign Management, Content Strategy, Collaboration, Trend Analysis, Digital Platforms, Stakeholder Management
ASSUMPTION: The application process for this role will involve several interviews, focusing on the candidate’s data analysis, strategic thinking, and communication skills, as well as their ability to work collaboratively with various teams.
🛠️ Tools & Technologies
- Tableau
- Looker
- Conviva
- Excel
- Google Sheets
- Airtable (preferred)
ASSUMPTION: Proficiency in data visualization and analysis tools, as well as project management platforms, is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Inclusion
- Optimism
- Integrity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Creative and strategic
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data to inform strategic decisions?
- Do you have a genuine passion for TV and movies, and a strong interest in industry trends and content evolution?
ASSUMPTION: The Walt Disney Company values a diverse and inclusive workforce, with a strong emphasis on collaboration, innovation, and data-driven decision making.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing competing priorities
- Working with large datasets and complex analytics tools
- Collaborating effectively with stakeholders across multiple regions and time zones
- Adapting to changes in programming strategies and priorities
ASSUMPTION: This role may present challenges related to project management, data analysis, and cross-functional collaboration, requiring strong organizational skills and adaptability.
📈 Similar Roles Comparison
- Content Programming Manager (Disney) vs. Content Strategist (Netflix)
- Both roles focus on content strategy and campaign management but differ in the scale and scope of their responsibilities
- Disney’s Content Programming Manager may have more global responsibilities, while Netflix’s Content Strategist may focus more on domestic or regional strategies
- Content Programming Manager (Disney) vs. Content Programming Coordinator (Hulu)
- Both roles involve content programming but differ in the level of responsibility and experience required
- The Content Programming Manager at Disney is a more senior role, while the Content Programming Coordinator at Hulu is an entry-level or junior position
- Content Programming Manager (Disney) vs. Content Programming Analyst (Amazon)
- Both roles involve data-driven content strategy but differ in their focus and scope
- Disney’s Content Programming Manager focuses on global content strategy and campaign management, while Amazon’s Content Programming Analyst may focus more on data analysis and insights to inform content decisions
ASSUMPTION: While these roles share some similarities, they differ in their focus, scope, and level of responsibility, requiring candidates to assess their skills and experiences against the specific requirements of each position.
📝 Sample Projects
- Developing and executing a global campaign strategy for the launch of a new original series on Disney+
- Analyzing audience data to identify trends and optimize content recommendations across Hulu and Disney+
- Collaborating with international programming partners to ensure consistent and high-quality content standards across both platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Content Programming Manager role, highlighting the importance of data analysis, strategic planning, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the content programming and strategy teams?
- How does the company support the growth and development of employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of content campaigns and initiatives, and how will my performance be evaluated?
- What opportunities are there for collaboration with other teams and departments within the company?
ASSUMPTION: These interview questions are designed to provide insight into the role’s structure, growth opportunities, performance metrics, and collaborative environment, helping candidates make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in content programming, data analysis, and strategic planning
- Prepare examples of successful content campaigns or projects you’ve worked on, demonstrating your ability to drive results and engage audiences
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
